Analyst, Website Optimization
hims & hers
- Location
- United States of America
- Posted
- Salary Range
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Optimization manager for paid marketing landing pages with Google Shopping, Reddit, TikTok, Snapchat expertise
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Analyst, Website Optimization
hims & hers
Job Location
Salary Range
80k - 110k USD / YEAR
Job Summary
We are seeking a self-motivated optimization manager to drive paid marketing landing pages and support our mission to help the world feel great through better health. The ideal candidate will have 3+ years of experience in marketing, a strong understanding of Google Shopping, Reddit, TikTok, Snapchat, and YouTube, and exceptional customer insights. They will work with designers, copywriters, and product teams to create and launch landing pages across various channels. Our benefits include competitive salary, unlimited PTO, comprehensive health benefits, and employee stock purchase program. As a remote team member, you will have flexible work arrangements and opportunities for growth and development.
About the Role:
We are looking for a self-motivated and passionate optimization manager to own and focus on the evolution of our paid marketing landing pages to drive KPIs and support our mission to help the world feel great through the power of better health.
You Will:
Support the testing strategy to learn what works in marketing on Google Shopping, Reddit, TikTok, and Snapchat. Ensure wins can apply across all categories
Improve Weight Loss category paid acquisition CVR through landing page creation and AB testing
Set up, execute, and analyze website AB tests
Collaborate with the marketing team and channel managers to optimize for channel growth and reduce cost to acquire a customer
Work with designers, copywriters, Product, Product Marketing, and Category Directors to create, launch, and test landing pages across our marketing channels to help meet quarterly business goals
You Have:
Minimum of 3 years of experience in marketing
Bachelor's Degree in Marketing, Information Technology or related technical field
Personal or professional understanding of marketing with Google, Affiliate, Reddit, Tiktok, Snapchat, Youtube
Experience with Content Management Systems, such as Contentful, Squarespace, Adobe ExperienceManager, or WordPress
Experience with AB testing tools such as Optimizely, VWO, or Adobe Target
Exceptional customer insights and proven success utilizing analytics to provide strategic recommendations and drive concrete action
Ability to work in a highly collaborative and 100% remote environment, flexible to adjust the roadmap, and participate in a team-based planning process
Highly organized and self-driven to execute at scale
Can-do attitude and willingness to learn new digital tools, particularly internal proprietary platforms
Ability to occasionally travel (1-2x annually) to Growth org offsites, to strategize and network in person
Bonus if you have:
Have worked at major social platforms like X/Twitter, Reddit, TikTok, Snapchat, and Facebook or have managed Google Shopping campaigns
Track record of proven success in experiment series and maintaining a Product or testing roadmap
Expertise with Jira and agile project management, Webflow, or Unbounce
Experience with BI or analytics tools such as Amplitude, Tableau, Looker, Adobe or Google Analytics
Our Benefits (there are more but here are some highlights):
Competitive salary & equity compensation for full-time roles
Unlimited PTO, company holidays, and quarterly mental health days
Comprehensive health benefits including medical, dental & vision, and parental leave
Employee Stock Purchase Program (ESPP)
Employee discounts on hims & hers & Apostrophe online products
401k benefits with employer matching contribution
Offsite team retreats
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