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Binance Accelerator Program - Social Media & Community (Australia & New Zealand)

Binance

Job Location

New Zealand

Job Summary

We are seeking a marketing graduate with expertise in social media, community management, and content creation to join Binance's marketing team. As a key member of the team, you will develop and implement a comprehensive social media strategy, create engaging content, engage with online followers, and track analytics to inform strategy improvements. You will work closely with a talented team to foster a proactive and engaged community for Binance Australia and New Zealand. This role offers opportunities for career growth, continuous learning, and a competitive salary. With a flat structure and user-centric approach, you will thrive in an innovative environment. If you are passionate about digital assets, social media, and content creation, this is the perfect opportunity to shine.

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by over 250 million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.

About Binance Accelerator Program 
 
Binance Accelerator Program is a concise fixed-term program designed for Early Career Talent to have an immersive experience in the rapidly expanding Web3 space. You will be given the opportunity to experience life at Binance and understand what goes on behind the scenes of the worlds’ leading blockchain ecosystem. Alongside your job, there will also be a focus on networking and development, which will expand your professional network and build transferable skills to propel you forward in your career. Learn about BAP Program HERE
 
Who may apply
 
Current university students and recent graduates

About this position

We’re seeking a marketing graduate who is well-versed in Social Media, Community Management, and Content Creation to become an integral part of our marketing team. This role combines facets of social listening, communication, engaging video and content creation to bolster Binance Australia and Binance New Zealand's online presence and foster a proactive, engaged community.

Requirements:

    • Social Media Management: Develop and implement a comprehensive social media strategy across all our platforms including Instagram, Twitter, LinkedIn, YouTube and Facebook to increase our brand visibility, enhance user engagement, and boost audience growth.
    • Content Creation: Create engaging written and graphic content that aligns with our brand guidelines and resonates with our audience. This includes creating regular posts, planning campaigns, producing newsletters, and writing blog posts.
    • Community Management: Engage with our online followers and influencers to foster a sense of community. This includes responding to comments and direct messages, promoting discussion amongst followers, managing Binance's online reputation and escalating any issues to the relevant team.
    • Reporting and Analytics: Track, analyze and report on key social media and community engagement metrics to understand community sentiment and to inform strategy improvements.
    • Trend Monitoring: Stay updated with the latest social trends and crypto newsworthy happenings. Utilize this information to ensure Binance Australia’s social media content is relevant, timely, and taps into trending conversations.
    • Our ideal candidate is passionate about digital assets, social media, and ready to foster our online community. It's a role for someone with an understanding of the principles of content marketing and an intuitive grasp of what makes people click. If you are a crypto enthusiast and have a knack for social media strategy and content creation, this is the perfect opportunity for you to shine.

Requirements:

    • Bachelors degree or currently studying in Marketing, Economics, or other related fields preferred.
    • Strong knowledge and interest in crypto.
    • Fluency in English is required to be able to coordinate with overseas partners and stakeholders. Additional languages would be an advantage.
    • Relevant coursework, portfolio, or other experiences showing your ability to carry out the responsibilities listed above.
    • Self-driven, organized, and comfortable working in a very fast-paced environment.
    • Comfortable speaking out and showing proactivity in taking on new initiatives.
Why Binance
• Shape the future with the world’s leading blockchain ecosystem
• Collaborate with world-class talent in a user-centric global organization with a flat structure
• Tackle unique, fast-paced projects with autonomy in an innovative environment
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)

Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.
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