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Drive Coursera's brand visibility through innovative off-platform marketing strategies, create engaging content, and collaborate with cross-functional teams to enhance engagement in the education technology sector.
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Coursera
As a Brand Marketing Associate at Coursera, you will focus on driving off-platform marketing initiatives to enhance brand visibility and engagement in the education technology sector. You'll develop innovative strategies for campaigns across social media, hackathons, and other promotional activities. Responsibilities include creating high-quality content like graphics, videos, and written materials, collaborating with cross-functional teams, supporting performance marketing efforts, experimenting with ad tools, and solving creative challenges. The role requires a bachelor's degree in Marketing or related field, 3+ years of brand marketing experience, preferably in a social or creative agency environment. Preferred qualifications include understanding popular culture references, proficiency in multimedia editing tools like Photoshop and iMovie, strong analytical skills for data-driven decisions, and excellent communication skills for team collaboration.
Job Overview:
As a Brand Marketing Associate at Coursera, you will focus on driving off-platform marketing initiatives that enhance our brand visibility and engagement in the education technology sector. This role emphasizes creative problem-solving and execution, where you will develop innovative marketing solutions to address challenges while collaborating with cross-functional teams. You will be responsible for creating compelling content and assets that support our marketing efforts across various channels.
Responsibilities:
New Marketing Initiatives: Develop and execute creative marketing strategies that drive brand awareness and engagement outside of Coursera’s core platform, including social media campaigns, content for hackathons, and other promotional activities.
Content Creation: Produce high-quality marketing materials, including graphics, videos, and written content that effectively communicate Coursera’s value proposition to target audiences.
Performance Marketing Support: Collaborate with performance marketing teams to create assets that optimize campaign efficiency and maximize return on investment.
Cross-Functional Collaboration: Work closely with Domain managers, Channel managers, and Creative teams to ensure alignment on messaging and execution of off-platform initiatives.
Experimentation and Testing: Utilize tools for running ads and conducting experiments to evaluate the effectiveness of various marketing strategies, making data-driven adjustments as needed.
Creative Problem Solving: Identify marketing challenges and develop innovative solutions that enhance the overall effectiveness of brand initiatives.
Basic Qualifications:
Bachelor’s degree in Marketing, Communications, or a related field.
3+ years of experience in brand marketing or related roles, preferably within a social or creative agency environment.
Proven ability to manage multiple projects simultaneously while meeting deadlines in a fast-paced environment.
Preferred Qualifications:
Understanding of popular culture references and creative skillset to execute
Proficiency in multimedia editing tools (e.g., Photoshop, iMovie) for creating engaging content.
Strong analytical skills with the ability to interpret data and derive actionable insights.
Excellent communication skills with a strong focus on collaboration across teams.
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