Branding and Social Media Marketing Manager North America

About Horizons

At Horizons, we're building the infrastructure to power borderless teams. By handling global payroll, benefits, taxes, and compliance, our technology enables businesses to hire anyone anywhere compliantly at the push of a button.

If you're interested in adding to our vision of enabling people to work in dream jobs, for every company, and from anywhere in the world, apply now!

We're committed to building a global, diverse team representing different and varied backgrounds, perspectives, and experiences. We welcome applications from everyone, regardless of gender, ethnicity, sexual orientation, religion, civil or family status, age, or disability. Being a Horizoneer means being part of a growing, international family.

Position Overview:

We are seeking a dynamic and strategic Branding and Social Media Marketing Manager to drive the development and execution of our brand presence across digital platforms. This role combines creativity with analytical skills to manage and enhance the company's social media channels and overall branding efforts. The ideal candidate will work closely with internal teams to ensure a consistent and compelling brand voice that resonates with target audiences and increases engagement.

Key Responsibilities:

• Develop and execute fast-paced, dynamic branding and marketing strategies that position Horizons as a leader in the EOR & HRTech space within the US and LATAM.
• Establish and maintain a consistent, engaging brand voice and image across all channels.
• Conduct in-depth market research to identify emerging trends, audience insights, and competitive positioning.
• Expand cross-border e-commerce, digital presence, and event participation, identifying key exhibitions and opportunities to increase brand visibility.
• Design and implement rapid, multi-channel marketing campaigns (digital, social media, email, PR, events, and content marketing) to generate awareness and drive engagement.
• Oversee the creation of impactful, high-quality content (blog posts, whitepapers, case studies, videos, and presentations) that speaks directly to target audiences.
• Manage the company’s online presence across all platforms (websites, blogs, social media, WeChat public accounts) ensuring relevance and consistency.
• Develop and cultivate media partnerships to amplify secondary content distribution and maximize reach.
• Monitor and analyze marketing KPIs, adjusting campaigns in real time to improve effectiveness and ROI.
• Optimize marketing spend by evaluating performance metrics and adjusting strategies accordingly.
• Provide regular progress reports, using data-driven insights to refine and optimize marketing efforts.
• Collaborate closely with sales, product, and leadership teams to ensure alignment between marketing strategies and business goals.
• Lead a team of writers, designers, and marketing specialists, ensuring seamless execution of brand and content strategies.
• Act as the brand ambassador at industry events, conferences, and speaking engagements to increase brand recognition and credibility.
• Build strategic partnerships with media, stakeholders, and potential clients to enhance brand trust and visibility.

Key Qualifications:

• Bachelor’s degree or higher in marketing, communications, business administration, or a related field.
• 5+ years of experience in B2B marketing, within the HRTech or fast-paced tech industries.
• Proven ability to rapidly develop and execute impactful branding and marketing strategies across multiple regions.
• Strong understanding of digital marketing, SEO, social media, and PR strategies.
• Hands-on experience with content marketing, lead generation, and full campaign execution.
• Excellent communication and interpersonal skills with the ability to work effectively in cross-functional teams.
• Strong analytical skills, with the ability to make data-driven decisions and adapt strategies quickly.
• Fluency in English (C2 or equivalent).
• Spanish is a plus.
• Looking for someone with determination, hunger, responsiveness, and professionalism.

Preferred Competencies:

• Excellent communication and interpersonal skills (written and verbal), with a keen attention to detail and discipline.

• Strong decision-making and organizational skills, with the ability to provide expert advice and practical solutions.

• Proven ability to collaborate effectively with cross-functional teams, leveraging communication skills, knowledge, and expertise to resolve issues.

 

What it's like working at Horizons

Our service & product. We're a technology company, not an accountancy, payroll provider, recruitment firm or similar. We build a workforce management platform that allows our customers to hire the best talent in minutes, without worrying about compliance, payroll, or HR admin.

Our amazing team and environment. Working at Horizons means you're working on something very exciting: Allowing every person on the planet to have access to equal opportunities in living a fulfilled work and personal life. We believe in hiring from within and going the extra mile to retain top talent. As the company continues to grow extremely fast, you will be given the opportunity to develop and grow alongside.

Our benefits and perks. Being a Horizoneer means that you get the benefit of:

• A competitive salary
• An asynchronous working environment
• A "Remote-First" company environment (or Hybrid) - based on the nature of the job
• The ability to work from abroad for a short period of time
• Growth opportunities within the company
• We provide all new joiners with the necessary hardware to ensure you have the tools you need to succeed from day one

How to apply

Please fill out the form and upload your CV in a PDF format.

If you don’t have an up-to-date CV but you are still keen to reaching out, please feel free to add a copy of your LinkedIn profile instead.

Need help? Get in touch with us at: [email protected]