Business Development Lead - Strategic Partnerships

StackAdapt is a self-serve advertising platform that specializes in multi-channel solutions including native, display, video, connected TV, audio, in-game, and digital out-of-home ads. We empower hundreds of digitally-focused companies to deliver outcomes and exceptional campaign performance everyday. StackAdapt was founded with a vision to be more than an advertising platform, it’s a hub of innovation, imagination and creativity.

The Strategic Partnerships & Alliances team is focused on building joint solutions with platforms, publishers, service providers, and value-added resellers. As part of the Revenue organization, we help our customers win by forging alliances and developing product offerings that reduce the level of effort required to deliver strong advertising outcomes. We do so by engaging our clients' partners, working with them to build joint solutions, and partnering with them to provide market-leading infrastructure, services, education and enablement that accelerate adoption of their business and ours.

We’re hiring a Business Development Lead to build and scale our first ever Technology Partnerships strategy. Technology Partnerships at StackAdapt is an emerging function and will be focused primarily on the development of “one-to-many” commercial engagements with market, vertical, or channel-specific publishers or platforms, looking to develop, scale, and service advertising businesses as an extension of their core business. 

Reporting directly to the VP of Strategic Partnerships & Alliances, you will be the team’s first anchor hire in EMEA, acting as a specialised “hunter”, focused on identifying net new Platforms, Publishers, and Networks that would find mutual appeal in building white-label advertising solutions on top of, and in partnership with StackAdapt.

StackAdapt is a Remote First company, we are open to candidates located anywhere in the UK for this position. 

What you’ll be doing:

• Development of Go-to-Market Strategy for the UK/EMEA: Create a comprehensive strategy targeting potential Strategic Partners in the Technology Partnerships space (e.g., Publishers, Platforms, Networks). Clearly outline who to pursue, the rationale behind targeting them, and the anticipated impact these partnerships will have on StackAdapt’s business.

• Net New Business Development: Build and maintain a robust pipeline of new partnerships. Identify opportunities and prioritize activities to maximize incremental revenue growth for StackAdapt’s business.

• Onboarding and Adoption of New Strategic Partnerships: Drive the successful integration of net-new Technology Partnerships to deliver incremental demand. This includes crafting joint marketing strategies, commercialization plans, pricing models, shared reporting and pipeline metrics, and promoting partnerships both internally and externally.

• Subject Matter Expert Collaboration: Act as the SME to coordinate with the core and enterprise Sales & Services teams, ensuring that Strategic Partnerships complement rather than erode existing revenue streams. Implement and enforce guidelines to maintain synergy between new and existing business efforts.

What you’ll bring to the table:

• Demonstrated expertise in developing and scaling Platform API sales, Publisher Audience Extension programs, and platform white-label partnerships, along with supporting functions within the Marketing and Advertising software space.

• Possess an entrepreneurial mindset, with a knack for identifying opportunities others might miss and thinking creatively. Extensive knowledge of the UK and EMEA markets, including key players with unique data, supply, or technology, who would benefit from building a white-label solution with StackAdapt.

• Strong business and financial acumen with a talent for crafting innovative solutions. Capable of evaluating and communicating the cost, return, and time required to bring a solution to market, ensuring value is consistently delivered to partners and clients.

• Technical proficiency in integrations, server-to-server setups, API development, identity solutions, and supply chain dynamics.

• Proven ability to lead cross-functional collaboration and drive the adoption of the solutions you design.

• Experienced with tools like Salesforce, LinkedIn Sales Navigator, Crossbeam/Reveal, and Business Intelligence platforms (e.g., Looker, ThoughtSpot).

StackAdapters Enjoy:

• Competitive salary, bonus and commission structure.

• Private Medical Insurance cover

• Auto-enrolment into the company pension scheme

• Work from home reimbursements

• Coverage and support of personal development initiatives (conferences, courses, etc)

• An awesome parental leave policy

• A friendly, welcoming, and supportive culture

• Our social and team events (virtually!)

• Take part in our walk and wander policy and work anywhere in the world

StackAdapt is a diverse and inclusive team of collaborative, hardworking individuals trying to make a dent in the universe. No matter who you are, where you are from, who you love, follow in faith, disability (or superpower) status, ethnicity, or the gender you identify with (if you’re comfortable, let us know your pronouns), you are welcome at StackAdapt. If you have any requests or requirements to support you throughout any part of the interview process, please let our Talent team know.

About StackAdapt

We've been recognized for our diverse and supportive workplace, high performing campaigns, award-winning customer service, and innovation. We've been awarded:

Ad Age Best Places to Work 2024

G2 Top Software and Top Marketing and Advertising Product for 2024

Campaign’s Best Places to Work 2023 for the UK

2024 Best Workplaces for Women and in Canada by Great Place to Work®

#1 DSP on G2 and leader in a number of categories including Cross-Channel Advertising

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