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Business Development Manager - Digital Marketing
Welocalize
Job Location
Job Summary
Adapt is seeking a Business Development Manager/Account Manager to manage enterprise accounts, generate new business, and champion service excellence. The ideal candidate will have 3-4 years of experience in B2B account management or new business sales, with a strong track record in client relationship management, cross-selling, and upselling. They should be analytical, data-driven, and skilled in using CRM tools and analytics platforms. The role involves identifying opportunities for growth, developing innovative strategies, and building long-term client relationships. Adapt offers hands-on mentorship, comprehensive training, flexible work environment, and a culture that values curiosity, creativity, and innovation.
About Adapt
Adapt (a Welocalize company), is an international digital performance marketing agency focused on driving the success of digital content across platforms and markets. We offer our customers a unique combination of global services designed to support their growth from strategy all the way through to execution, production and performance measurement. With a remote-first structure, you will join a unique culture which celebrates difference and embraces diversity. You will play a key role in developing strong relationships and shared ethos, whilst at the same time benefit from a wide range of career opportunities, training and flexibility for work-life balance.
Our culture is built on curiosity and we are looking for team members who have a passion for learning about the developments in the industry, their clients and their peers. In return, we offer the opportunity to develop your ability and exposure to a wide range of clients from growth minded startups all the way up to global enterprise clients. Our client base is predominantly focused on B2B businesses, though we do also support customers in the e-commerce and retail space. Regardless of vertical, Adapt offers dynamic and diverse challenges that foster creativity, innovation and application of knowledge to create client solutions.
Job Reference: #LI-JC1
Role Overview
We’re looking for a proactive Business Development Manager/Account Manager who can hit the ground running in managing enterprise accounts, generating new business, and championing service excellence.
This role is ideal for someone early in their career yet experienced enough to add immediate value. You will manage and grow existing enterprise accounts while driving new business, with a focus on delivering measurable outcomes. You’ll work closely with the Head of Growth and our operational teams to implement innovative strategies, foster client relationships, and exceed performance expectations.
Responsibilities
- Account Growth: Identify and execute on cross-sell and upsell opportunities to maximize growth in high-value enterprise accounts.
- New Business Development: Secure new business with enterprise clients, working towards revenue targets and aligning with the growth objectives set by VP of Commercial
- Data-Driven Strategy: Use data to identify opportunities, track performance, and make informed decisions to enhance client success and growth outcomes.
- Client Engagement & Relationship Building: Act as the primary point of contact, managing client relationships and proactively responding to their evolving needs. Travel to client locations as necessary to build trust-based, long-term relationships.
- Stakeholder Management: Coordinate with cross-functional teams to deliver seamless client experiences, during QBR’s and other strategic touchpoints
- Strategic Innovation: Collaborate with operational teams to develop innovative, efficient approaches to client service and business processes, continuously challenging the status quo.
- Financial Acumen: Understand and leverage clients' financial goals (e.g., ROI, budget considerations) to position solutions effectively and create value-driven partnerships.
- Continuous Learning & Development: Participate in digital marketing and CCS sales training as part of onboarding, and shadow the Head of Growth to gain hands-on experience in client interactions and account management.
Experience & Skills
- Experience: 3-4 years in B2B enterprise account management or new business sales, with a strong track record in client relationship management, cross-selling, and upselling.
- Industry Background: Experience in the marketing industry working with enterprise clients, ideally within tech, SaaS, travel, or e-commerce sectors.
- Analytical and Data-Driven: Skilled in using data to drive insights, track performance, and make strategic decisions. Familiarity with CRM tools (e.g., Salesforce, Outreach etc) and analytics platforms is a plus.
- Financial Acumen: Strong understanding of financial metrics and budgeting, with the ability to articulate ROI and value in ways that resonate with enterprise clients.
- Presentation Coordination Skills: Proven experience in pitching projects with multiple deliverables and coordinating across teams to create client presentations
- Negotiation and Influencing Skills: Strong ability to influence decision-makers, negotiate terms, and align stakeholders around client solutions and value propositions.
- Technical Literacy: Familiarity with relevant technologies, platforms, or industry-specific tools. Experience in SaaS, digital marketing, or tech solutions is an advantage.
- Adaptability and Change Management: Resilient and adaptable, with experience in fast-paced or evolving environments and a proactive approach to managing change.
- Customer Success Mindset: Focused on building long-term client relationships and reducing churn by providing proactive, tailored solutions aligned with client goals.
- Cross-Functional Collaboration: Effective collaborator who can engage with multiple departments (e.g., product, marketing, finance) to deliver a unified approach to client management.
- High Emotional Intelligence (EQ): Strong interpersonal skills and conflict-resolution abilities, with a focus on building rapport and trust in client relationships.
- AI Literacy: Keen to learn and develop capabilities to automate processes, ideate improvements to workflows and build efficiencies into your day to day.
Key Attributes
- Curious & Proactive: You take initiative, enjoy learning, and approach new tasks with curiosity and a growth mindset.
- Problem Solver: You’re adept at identifying solutions to complex challenges and aren’t afraid to tackle them head-on.
- High Attention to Detail: You bring precision to your work, ensuring deliverables meet high-quality standards and client expectations.
What We Offer
Hands-On Mentorship: Gain real-time insights by working directly with the Head of Growth, with opportunities to shadow client interactions and learn advanced account management and sales techniques.
Growth Opportunities: Receive comprehensive digital marketing and CCS sales training as part of your development, with clear advancement paths for high performers.
Flexible Work Environment: Enjoy remote work options with a requirement of only one day per week in London, supporting a work-life balance.
Innovative Culture: Work in a team that values curiosity, creativity, and the ability to challenge conventional approaches to create real client impact.
If you’re ready to make a meaningful impact in a role that combines client management, strategic growth, and innovation, we’d love to hear from you. Apply today to join a team that values proactive problem-solvers and empowers you to drive success from day one.
