Campaign Marketing Specialist
SwapcardPosted 2/12/2025
Campaign Marketing Specialist
Swapcard
Job Location
Job Summary
Swapcard is a leading AI-powered event platform that aims to drive revenue growth and foster meaningful connections at in-person and hybrid events. As a Campaign Marketing Specialist, you will play a critical role in supporting campaign strategy and execution from start to finish. You will develop content for Swapcard's campaigns, support the ideation and implementation of multi-touch and multi-channel Account-based campaigns, and work closely with all marketing team members. The company values curiosity, openness, and human connection, and offers remote-first policy, career growth opportunities, and generous benefits. If you have experience in B2B marketing, copywriting, project management, and tech-savviness, we encourage you to apply for this role.
Job Description
Our Mission
Swapcard is the leading AI-powered event platform designed to drive revenue growth and foster meaningful connections at in-person and hybrid events. We recognize the importance of teamwork in successful events; that's why Swapcard is fueled by a team of innovators who are passionate about helping organizers build future-proof events.
Our Vision
At Swapcard, we believe in the power of meaningful connections. This belief fuels our commitment to pioneering modern solutions that empower organizers to create engaging event experiences.
Guided by our commitment to excellence and collaboration, we aim to redefine the landscape of event technology, setting new standards for engagement, accessibility, and impact.
Our Beliefs
At Swapcard, diversity is at the core of our success. With 42 nationalities represented among our 180+ team members, we champion diversity as a catalyst for creativity, collaboration, and unparalleled innovation.
We believe that by embracing a multitude of backgrounds, cultures, and viewpoints, we can truly understand and cater to the needs of our global community of event organizers and participants.
Our full remote opportunities empower our team to thrive, no matter where they are in the world, fostering a culture of flexibility and inclusion.
As a Campaign Marketing Specialist at Swapcard, you will play a critical role in supporting our campaign strategy and execution from start to finish. Working alongside our marketing and sales teams, you will help bring campaigns to life by crafting engaging content and webinars that delight people worldwide.
We’re looking for someone with great storytelling, copywriting, and project management skills who can efficiently juggle multiple projects. If you're tech-savvy, eager to learn, and ready to grow with us, we’d love to hear from you. Bonus points if you have experience with Account-Based Marketing, B2B marketing platforms, or AI tools.
The Role
- Content Creation: Develop content for Swapcard's campaigns in several short formats and channels, such as emails, landing pages, webinar scripts/slides, and social media posts.
- Campaign Execution: Support the ideation and implementation of multi-touch and multi-channel Account-based campaigns, focusing on continuous improvement.
- Team Collaboration: Work closely with all marketing team members, including content, product marketing, design, and events.
- Cross-functional Collaboration: Partner with teams across the organization to promote campaign adoption, particularly with the sales department.
- Webinar Coordination: Oversee webinar production, including content planning, speaker sourcing, training, setup, and execution.
What are we looking for?
- Experience: 2-5 years in B2B marketing.
- Language Skills: Impeccable English proficiency, with excellent spelling, grammar, and verbal communication skills.
- Get things done mindset: Action-biased, with the initiative and ability to gather resources needed to execute tasks and projects efficiently and effectively.
- Project Management: Strong project and time management skills to handle multiple campaign elements, from creation to coordination and follow-up, while adhering to deadlines.
- Storytelling & Copywriting: Proven experience as a business copywriter with an adaptable tone, capable of creating engaging, structured content for emails, landing pages, and social media.
- Analytical Skills: Strong critical thinking and analytical skills to assess content performance across channels and optimize as needed.
- Tech-savvy: A willingness to learn new platforms, with basic troubleshooting skills during live production and engagement tactics.
- A positive attitude, hunger for personal and professional growth, curiosity, and a desire to expand your skill set.
- Background: A degree in marketing, journalism, or related field.
Bonus Skills
- Industry Experience: Experience with SaaS business, the event industry, or event technology.
- ABM Experience: Previous experience with Account-Based Marketing (ABM)Working experience with Salesforce, Hubspot, Outreach, SalesLoft, Gong, Notion, and/or Slack.
- AI Tools: Experience with AI-generation tools, including familiarity with prompting and editing outputs.
Swapcard’s Interview process
Our thorough interview process aims to identify exceptional talent to advance our mission while offering you a chance to explore your career potential at Swapcard.
1. Screening Interview with a recruiter from our people team.
2. A remote exercise to demonstrate and assess your skills.
3. Manager review with your future reporting manager
4. Leadership review with one of our department leaders
5. Reference check conducted by our people team
6. Offer
Swapcard's Values
🧠 Curious: We ask questions and try new things. We embrace new experiences and love to learn from others. We are curious about what something is and WHY something is.
👽 Open-minded: We welcome change as well as ideas and feedback from others. We welcome people as they are and learn from each other's personal and professional experiences.
❤️ Human: No masking who we are. Empathy encourages a down-to-earth environment where we all feel comfortable and free to be human. Creating bonds makes it easier to share ideas, give feedback, and ask for help.
✊ Resilient: Our challenges in life have only made us stronger and wiser. We prefer the term “experiment” over “failure” because we always keep trying. We are solution-oriented and find innovative approaches to succeed.
🏅 Ambitious: Nothing is impossible. We're always striving to get better, seize opportunities, and reach the top. We are encouraged to dream big and believe in ourselves.
Benefits & Reasons to Join Swapcard
- International team with 40+ nationalities (more on the way!) 🌍
- Remote-first policy with headquarters in Paris 🗼
- Thriving startup with career growth opportunities 🪴
- Open-minded culture that appreciates differences 👽
- Feedback-driven, supportive & curious team with a DIY mindset 🤔 🛠
- Generous Paid Time Off to ensure you have time for what matters most ❤️🏡
- Remote perks designed to optimize your working experience 🎁
- In-person social gatherings to celebrate our achievements 🏝️
- 100% of your health insurance contribution paid by Swapcard 🏥
- Work-from-home budget (one-off contribution for equipment in addition to your initial equipment setup) 🖇️
- Co-working space budget to support remote work in professional environments 💼
- Learning budget to help you develop new and existing skills 🤓
- Mental health care initiatives to support your well-being 🧘
Equal Opportunity
Swapcard is committed to upholding equal employment practices and making merit-based employment decisions. We welcome individuals from all backgrounds, abilities, and experiences to apply, regardless of race, nationality, religion, sexual orientation, gender identity, pregnancy status, age, marital status, and status as a veteran
