Campaign Specialist, Customer Marketing
ContentsquarePosted 4/4/2025
Campaign Specialist, Customer Marketing
Contentsquare
Job Location
Job Summary
Contentsquare is seeking a Campaign Specialist to join their Customer Marketing team. The role involves developing and executing targeted email campaigns, segmenting and personalizing customer experiences, analyzing campaign performance, and optimizing programs through experimentation. The ideal candidate has 2+ years of experience in email marketing, proficiency with email marketing platforms, strong analytical skills, and the ability to work autonomously. Contentsquare offers a range of benefits, including flexible remote work options, generous paid time-off policy, and stock options. The company values diversity, equity, and inclusion, and is an equal opportunity employer.
Job Description
Contentsquare is the all-in-one experience intelligence platform designed to be easily used by anyone who cares about digital journeys. With our flexible and scalable platform, organizations quickly get a deep understanding of their customers’ whole online journey.
We are a global leader in the experience analytics space, having secured $1.4 billion in funding and expanded to 15 offices worldwide. We’re here to stay—and we’re looking for team members that can help us further our growth.
Our aim is to create an inclusive workplace where everyone learns and succeeds. Contentsquare has built a community of individuals who are daring, understanding, and deliberate. We invite you to join us in making the complex simpler—for our customers, their customers, and each other.
Important note: be careful of scammers pretending to be from Contentsquare. We will never ask for money or contact you through random texts. For more information, visit our careers blog.
About the job:
We're seeking a passionate and data-driven Campaign Specialist to join our Customer Marketing team. You'll play a crucial role in crafting and executing targeted email campaigns that nurture customer relationships, drive engagement, and ultimately, increase customer lifetime value. If you're a creative problem-solver with a strong understanding of email marketing best practices and a knack for analyzing campaign performance, we want to hear from you!
What you’ll do:
- Develop and execute email campaigns: Design, build, and deploy engaging email campaigns. Schedule email campaigns with the customer experience in mind to ensure engagement.
- Segment and personalize: Use customer data and segmentation strategies to create personalized email experiences. Leverage dynamic content and automation tools to deliver relevant messages to specific customer groups.
- Analyze and report: Create dashboards, monitor campaign performance, track key metrics (open rates, click-through rates, conversion rates, etc.), and generate detailed reports. Provide actionable insights and recommendations to improve campaign effectiveness and ROI.
- Optimize programs through experimentation: Continuously improve user engagement and conversion rates through A/B testing and other experiments.
- Collaborate across teams and departments: Build positive relationships with key stakeholders in Marketing, Customer Success, Analytics, and Product to prioritize campaigns and ensure a seamless customer experience.
What you’ll need to succeed:
- Work experience: You have 2+ years of experience in email marketing, preferably within B2B SaaS.
- Excellent English communication skills: You use these daily to create engaging campaigns, bring clarity, and influence stakeholders.
- Technical skills: You are proficient with email marketing platforms (e.g. Hubspot, Marketo, Salesforce Marketing Cloud, etc.) and Salesforce CRM. Familiarity with HTML and CSS for email design is a plus.
- Data-based decision-making: You have strong analytical skills and can interpret data to identify trends and inform decisions. You optimize your campaigns using A/B testing and other experiments.
- Consistent track record of working across teams: You’ve often collaborated with Product and Marketing on your programs and have also worked heavily with Customer Success, Sales, or Analytics teams as well.
- Strong ability to work autonomously: You can set your own agenda and execute initiatives with little direction, while collaborating effectively with cross-functional teams on shared goals
- Adaptability and pragmatism: Your interpersonal skills allow you to get along with people easily and move forward despite obstacles.
- Customer-centric mindset: Your deep empathy for customers drives a strong desire to create exceptional customer experiences. You'll demonstrate a strong ability to put yourself in the customer's shoes and craft messages that resonate with diverse audiences.
What makes you stand out:
- Experience using platforms in our tech stack: You are proficient with Marketo or Iterable and have experience working with data from Salesforce and/or Gainsight as well.
- Demonstrated innovation: You’re constantly seeking new and creative ways to improve email marketing performance and stay up-to-date on email marketing trends. You’re already using AI to increase efficiency and are eager to increase its use in your work.
- Experience working in a fast-paced scale-up, so you handle spontaneous change and new scenarios well and can tackle challenges with a solution-oriented mindset.
- Experience working in a global, multi-cultural environment, demonstrating a nuanced understanding of regional marketing dynamics and compliance requirements.
Why you should join Contentsquare
We invest in our people through career development, mentorship, social events, philanthropic activities, and competitive benefits. We are always assessing the perks we offer to ensure we’re aligned with the employees' needs.
Here are a few we want to highlight:
- Virtual onboarding, Hackathon, and various opportunities to interact with your team and global colleagues both on and offsite each year
- Work flexibility: hybrid and remote work policies
- Generous paid time-off policy (every location is different)
- Immediate eligibility for birthing and non-birthing parental leave
- Wellbeing and Home Office allowances
- A Culture Crew in every country we’re based in to coordinate regular activities for employees to get to know each other and bond outside of work
- Every full-time employee receives stock options, allowing them to share in the company’s success
- We have multiple Employee Resource Groups, that offer a safe space for individuals who share common identities, life experiences, or allyship to connect, support one another, and passionately advocate for the issues close to their hearts
- And more benefits tailored to each country
Contentsquare is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.
Your personal data is used by Contentsquare for recruitment purposes only. Read our Job Candidate Privacy Notice to find out more about data protection at Contentsquare and your rights. You can exercise your rights by using our dedicated Data Subject Rights Portal here.
Your personal data will be securely stored in our hosting provider’s data center in Oregon (US west). We have implemented appropriate transfer mechanisms under applicable data protection laws.
