Conversion Rate Optimization Manager

Apollo.io is the leading go-to-market solution for revenue teams, trusted by over 500,000 companies and millions of users globally, from rapidly growing startups to some of the world's largest enterprises. Founded in 2015, the company is one of the fastest growing companies in SaaS, raising approximately $250 million to date and valued at $1.6 billion. Apollo.io provides sales and marketing teams with easy access to verified contact data for over 210 million B2B contacts and 35 million companies worldwide, along with tools to engage and convert these contacts in one unified platform. By helping revenue professionals find the most accurate contact information and automating the outreach process, Apollo.io turns prospects into customers. Apollo raised a series D in 2023 and is backed by top-tier investors, including Sequoia Capital, Bain Capital Ventures, and more, and counts the former President and COO of Hubspot, JD Sherman, among its board members.

The Role

Apollo.io is seeking a Conversion Rate Optimization Manager to help scale our organic and paid conversion efforts. This role will focus on improving the user journey from SEO-driven and paid acquisition funnels to conversion, ensuring our landing pages, sign-up flows, and website experiences drive maximum impact. You will work cross-functionally with SEO, Growth, Product, and Design to build and execute data-driven A/B tests, optimize UX/UI, and remove conversion roadblocks.

This is a high-impact role, ideal for someone with a strong analytical mindset, a passion for experimentation, and experience optimizing B2B SaaS conversion funnels.

Responsibilities

• Own and execute conversion rate optimization (CRO) strategies across Apollo.io’s website, SEO landing pages, and high-intent funnel pages.
• Develop and manage A/B tests, multivariate experiments, and personalization strategies to drive higher demo requests, free trial signups, and lead quality.
• Conduct in-depth user behavior analysis using tools like Google Analytics (GA4), Hotjar, Looker, and Mixpanel to identify drop-off points and friction.
• Optimize website UI/UX, CTA placements, and form flows to maximize conversion rates.
• Collaborate with SEO and Content teams to enhance landing pages for organic traffic conversion.
• Work with Paid Acquisition teams to improve post-click experiences and lower cost-per-conversion.
• Partner with Product and Engineering to implement tracking, funnel optimizations, and CRO best practices.
• Establish a structured, data-driven CRO experimentation framework to drive continuous improvements.
• Develop insights on customer segmentation and personalization to improve conversion paths.
• Report on CRO test results, key learnings, and revenue impact to stakeholders.

What We’re Looking For

• 3-6+ years of experience in conversion rate optimization (CRO), growth marketing, or UX optimization in a B2B SaaS environment.
• Strong proficiency in A/B testing platforms (e.g., Google Optimize, Optimizely, VWO).
• Experience with website analytics tools (GA4, Looker, Heap, Mixpanel) and user behavior tracking tools (Hotjar, Crazy Egg, FullStory).
• Strong understanding of SEO-driven CRO strategies and landing page optimization.
• Data-driven mindset with experience in funnel analysis, form optimization, and lead conversion.
• Basic knowledge of HTML, CSS, and JavaScript to work effectively with developers (coding not required but a plus).
• Experience optimizing multi-step sign-up flows, demo request pages, and lead gen forms.
• Strong ability to interpret data, present findings, and recommend actionable CRO strategies.
• Excellent cross-functional collaboration skills with SEO, Growth, Product, and Engineering.
• Passion for experimentation and continuous improvement.

Why You’ll Love Working at Apollo

At Apollo, we’re driven by a shared mission: to help our customers unlock their full revenue potential. That’s why we take extreme ownership of our work, move with focus and urgency, and learn voraciously to stay ahead.

As a remote-first company, we invest deeply in your growth, ensuring you have the resources, support, and autonomy to own your role and make a real impact. Collaboration is at our core—we’re all for one, meaning you’ll have a team across departments ready to help you succeed. We encourage bold ideas and courageous action, giving you the freedom to experiment, take smart risks, and drive big wins.

If you’re looking for a place where your work matters, where you can push boundaries, and where your career can thrive—Apollo is the place for you.