Customer Marketing, Manager -EMEA
CourseraJob Summary
Coursera is seeking a Customer Marketing Manager to execute regional customer advocacy and demand generation initiatives in EMEA. The ideal candidate will have experience creating successful customer marketing programs, managing campaigns, and collaborating with cross-functional teams. They will work closely with sales and customer success teams to identify opportunities for engagement and provide enablement materials. The role requires data-driven decision-making, strategic thinking, and strong communication skills. Coursera offers flexible remote work options and a commitment to enabling flexibility and workspace choices for employees. As an employee, you can select your main way of working, whether it's from home, one of our offices or hubs, or a co-working space near you. The company is committed to building a globally diverse team and has a mission to provide universal access to world-class learning. Coursera partners with over 350 leading university and industry partners to offer a broad catalog of content and credentials. The role involves creating customer stories, case studies, and testimonials specific to the EMEA region, executing regional upsell and cross-sell campaigns, and monitoring campaign performance. The company is an Equal Employment Opportunity Employer and considers all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, age, marital status, national origin, protected veteran status, disability, or any other legally protected class.
Launched in 2012 by two Stanford professors, Andrew Ng and Daphne Koller, Coursera is now one of the largest online learning platforms in the world, with 168 million registered learners. Our mission is to provide universal access to world-class learning. We partner with over 350 leading university and industry partners to offer a broad catalog of content and credentials, including courses, Specializations and Professional Certificates degrees. Institutions around the world use Coursera to upskill and reskill their employees, citizens, and students in fields such as GenAI, data science, technology, and business. Coursera is a Delaware public benefit corporation and a B Corp.
Join us in our mission to create a world where anyone, anywhere can transform their life through access to education. We're seeking talented individuals who share our passion and drive to revolutionize the way the world learns.
At Coursera, we are committed to building a globally diverse team and are thrilled to extend employment opportunities to individuals in any country where we have a legal entity. We require candidates to possess eligible working rights and have a compatible timezone overlap with their team to facilitate seamless collaboration.
Coursera has a commitment to enabling flexibility and workspace choices for employees. Our interviews and onboarding are entirely virtual, providing a smooth and efficient experience for our candidates. As an employee, we enable you to select your main way of working, whether it's from home, one of our offices or hubs, or a co-working space near you.
Job Overview:
We are seeking an experienced Customer Marketing Manager to execute regional customer advocacy, engagement, and demand generation initiatives that drive adoption, expansion, and loyalty within our existing customer base in EMEA. The ideal candidate will have experience creating and managing successful customer marketing programs, upsell and cross-sell campaigns, customer storytelling, and collaborating with cross-functional teams and be comfortable traveling for up to 15% of the time for customer events within the region.
Responsibilities:
- Execute regional customer advocacy, engagement, and education initiatives aligned with global and regional strategies.
- Identify, manage, and oversee the creation of customer stories, case studies, and testimonials specific to the EMEA region.
- Execute regional upsell and cross-sell campaigns to generate demand for additional products and capture customer whitespace.
- Work closely with regional sales and customer success teams to identify opportunities for customer engagement and provide them with enablement materials to support ongoing engagement.
- Monitor, analyze, and report on the performance of regional customer marketing campaigns, making data-driven suggestions for improvement.
- Share best practices and insights with other regional team members to foster knowledge sharing and collaboration.
Basic Qualifications:
- Proven experience (3+ years) in B2B marketing with a focus on customer marketing, demand generation, or similar roles.
- Hands-on experience with marketing automation tools, webinar tools, and CRM systems like Salesforce.
- Demonstrated history in taking a data-driven approach to decision-making and program optimization.
- Experience running virtual or in-person customer events, roundtables, etc.
- Demonstrated communication, cross-functional collaboration, and project management skills.
- Experience working closely with and enabling sales and customer success teams
Preferred Qualifications:
- Demonstrated strategic and tactical thinking, with the ability to adapt to an ever-changing environment and manage competing priorities.
- Experience working with a global team
- Strong writing and storytelling skills
If this opportunity interests you, you might like these courses on Coursera:
