Digital Marketing Manager

Digital Marketing Manager (f/m/x) - Remote in DE, DK, ES, or IT - SaaS/Greentech/Fashion

If you are a T-shaped Marketer interested in the Fashion industry and having a positive impact on the world through your work then read on.

What you will do

As our Digital Marketing Manager, you’ll drive our digital marketing strategy to boost brand awareness, generate quality leads, and support overall growth. This role will be essential in managing marketing automation workflows, nurturing leads, handling SEO and social media, and organizing online events. You’ll collaborate closely with our Sales and Content teams to optimize digital efforts and achieve impactful results.

Marketing Website CMS Management:

• Manage the content management system (CMS) for the marketing website
• Build and optimize landing pages and ensure website content is up-to-date and optimized
• Coordinate with the developers to implement performance changes and create new templates
• Monitor and improve website performance (speed, bounce rate, and key metrics) using tools like Google Analytics, Google Tag Manager, and Google PageSpeed Insights
• SEO Optimization:
  • Optimize website content for search engines to improve organic search rankings
  • Conduct keyword research and implement SEO best practices
  • Monitor and improve SEO technical performances
  • Work with SEO consultants and the content manager to adjust SEO strategies and create accurate content to attract the target audience
• MQL Lead Nurturing Campaign:
  • Collaborate with the content team (Content Marketing Manager and Graphic Designer) to create and manage lead nurturing campaigns
  • Analyze campaign performance and make data-driven adjustments
• Outbound Marketing:
  • Email Marketing:
    • Design, execute, and optimize email marketing campaigns that drive ROI
    • Segment email lists and personalize email content to improve engagement and conversion rates
  • Paid Marketing:
    • Collaborate with the performance marketing agency to support ABM campaigns and deliver targeted messaging
    • LinkedIN Ads Campaign creation and management 

Analytics:

• Develop and maintain a comprehensive analytics system utilizing UTM trackers and customized dashboards to accurately track key marketing performance indicators and monitor campaign ROI
• Employ advanced web analytics tools to measure the effectiveness of marketing campaigns, providing detailed, actionable insights to optimize strategy and execution

Support Online Events:

• Partner with the event manager to plan, create, and promote engaging online events
• Leverage digital marketing tools to effectively host and manage webinars, virtual conferences, and other online events, ensuring high attendance and participant engagement

Social Media Community Management:

• Develop and implement social media strategies to build and engage online communities
• Monitor and respond to social media interactions and feedback

What’s in it for you?

• Working as part of a modern, international team with the joint mission of making the fashion industry more sustainable
• Great package including generous holiday allowance (In some locations unlimited)
• A company where values are lived, not just talked about
• Being part of a dynamic, young company where your ideas will be taken on board and implemented
• Joining an already thriving business on the cusp of the next growth phase
• Being granted a high level of personal responsibility and independence
• Flexible, hybrid & remote working options

Who you are

• Multiple years of digital marketing experience(B2C or B2B)
• Experience in a Start-Up, Scale-Up or agency background would be preferred
• Proficient in HubSpot, SEO tools, and web analytics (Google Analytics, SEMRush)
• Experienced in email marketing, lead nurturing, and social media management
• Skilled in CMS management (landing pages building and optimization, content updates) and familiar with digital event tools
• Strong communicator with cross-functional collaboration experience, capable of working independently in a remote setting
• Fast Learner and analytical, You want to learn and grow with us

Apply here, Everyone will get a response

Retraced was born in 2019, in Düsseldorf, Germany with the vision to create a global ecosystem to drive sustainable change in the fashion industry by enabling transparent cross-company collaboration.

With over 65 employees globally, and over 20€ million raised so far, our award-winning platform is the world’s first and leading cloud-based supply chain sustainability management system, complete with all CSR capabilities that empower fashion and textile companies to connect all stakeholders in their global supply chains on one network and ensure efficient sustainability data exchange, collaboration, and communication between parties.

This allows them to take action and implement strategies to achieve more sustainable and responsible production practices. The information gained can be shared internally within the company and externally with authorities, customers, or business partners.

Find out more about Retraced through our website here: https://www.retraced.com/

Or stay up to date by following us on Linkedin here: https://www.linkedin.com/company/retraced/

We process your application documents on the basis of Art. 6 Paragraph 1 lit. b GDPR, Section 26 BDSG to decide on the establishment and, if necessary, further implementation of the employment relationship. Data on rejected applicants, unless consent is given to longer-term storage (e.g. for later application rounds),will be deleted no later than six months after the application has been rejected.

You can find our company privacy policy here.