Director, GTM Technology & Operation
SQUIREPosted 4/15/2025
Director, GTM Technology & Operation
SQUIRE
Job Location
Salary Range
180k - 208k USD / YEAR
Job Summary
The Director, GTM Technology & Operations will lead the strategy and management of SQUIRE's Marketing, Sales, and Post-Sales technology stack to drive growth and scale. They will design and manage the Tech Ops Team, conduct audits and analysis to improve adoption and efficiency, and advance the company's adoption of AI and emerging technologies. The ideal candidate has 10+ years of technical revenue operations experience and 5+ years of people management experience. They should be familiar with tools such as Salesforce, Marketo, Customer.IO, Salesloft GA4, Hubspot, Looker, Snowflake, Tableau, and Chili Piper. SQUIRE offers a competitive base salary, bonus, medical insurance, 401K plan, PTO, and Parental Leave policies.
Job Description
WHO WE ARE
SQUIRE is the leading business management system designed for the needs of barbers, shop owners, and their communities. We believe the pursuit of artistry and autonomy should not be restricted by the complexities of running a business. With SQUIRE, we provide custom-branded tools, resources, and guidance to help barbers of all stages and experience levels attract and retain more customers, efficiently manage their shop operations, and increase their revenue.
Founded in 2015, SQUIRE is trusted by barbers in 4,000+ shops in more than a thousand cities around the globe. From streamlined booking and opening new shops to real-time earning dashboards and building lasting customer relationships, SQUIRE supports shop owners in seamlessly bridging the gap between their personal craft and business goals. SQUIRE enables barbers everywhere to unlock their full potential both as artists and as entrepreneurs.
For more information, please visit getsquire.com or download the SQUIRE app from the App or Play Store.
SUMMARY
The Director, GTM Technology & Operations will be responsible for the overall strategy and management of the Marketing, Sales, and Post-Sales’ org technology stack. These systems are imperative for SQUIRE to attract, acquire, and retain customers from the first point of contact with a prospect to an engaged customer and all of the touch points + interactions in-between.
This hands-on leader and their team will work to ensure SQUIRE’s technology solutions are serving the needs of our GTM functions in executing against the company’s growth strategy which deploys both sales and product-led growth methodologies. With a focus on data flow, quality, and integrity across the technology stack, the ultimate goal is to create an ecosystem of tools and systems that allow our revenue-generating teams to operate smoothly and efficiently.
REPORTS TO
Chief Financial Officer
JOB DUTIES AND RESPONSIBILITIES
- Own the technological strategy and management best practices that support growth and scale for SQUIRE’s go-to-market functions (Marketing, Sales, Post-Sales)
- Design and manage the Tech Ops Team prioritization frameworks that outline and solution for points of friction identified by the Executive Leadership team
- Conduct audits and analysis of tool utilization to improve adoption and efficiency while addressing and solving any tech debt
- Implement a unified approach to data management and warehouse strategy across GTM funnel to enable growth optimization
- Establish and maintain data governance best practices to ensure data accuracy, consistency, and compliance across the GTM technology stack
- Advance SQUIRE’s adoption of AI and other new emerging technologies to elevate how we engage, acquire, and retain barber shop owners and independent barbers
- Collaborate with the Strategy & Insights to enhance reporting and analytics
- Drive adoption and training of GTM tools that ensure alignment with business needs
The duties and responsibilities outlined above are not a comprehensive list and additional tasks may be assigned from time to time based on business needs.
REQUIREMENTS AND QUALIFICATIONS
- 10+ years of technical revenue operations experience
- 5+ years of people management experience
- Experience solutioning for tech debt, data integrity, and system consolidation
- Experience driving company-wide system overhauls + implementations and process improvements
- Experience with both sales-assisted and product-led growth strategies
- Ownership of Marketing, Sales and Post-Sales tech stack, specifically with Salesforce, Marketo, Customer.IO, Salesloft GA4, Hubspot, Looker, Snowflake, Tableau and Chili Piper
- Familiarity with scaling vertical SaaS companies
WHAT WE OFFER
- Base Salary ($180,000 - $208,000) + Bonus (15%)
- New hire stock grant
- 100% employer paid medical, dental, and vision insurance for you and your dependents
- 401K plan with company contribution
- Generous PTO and Parental Leave policies
Interview Accommodations
SQUIRE is committed to working with and providing reasonable assistance to individuals with physical and mental disabilities. If you are an individual with a disability requiring an accommodation to apply for an open position, please email your request to [email protected] and someone on our team will respond to your request.
EEO Provision
SQUIRE provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Pay Transparency Nondiscrimination Provision
SQUIRE will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information.
E-Verify Participation
