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Director - Loyalty Marketing
Nutrafol
Job Location
Job Summary
Nutrafol’s Director, Loyalty Marketing will own the loyalty roadmap, expanding and optimizing existing initiatives, automating processes, and building a structured data-driven experience to drive engagement and retention. With 8+ years of experience in customer marketing, loyalty, or retention programs, the ideal candidate will manage teams, scale loyalty programs, and work cross-functionally with various departments. The role involves developing strategies for habit formation tools, incentives, and ongoing communication, as well as managing a high-performing team and overseeing program investments. Nutrafol offers a competitive salary range of $160k-$180k per year, flexible remote work options, and equity in a fast-growing company. As part of the team, you will contribute to creating innovative AI solutions that make the world programmable.
About You:
As Nutrafol’s Director, Loyalty Marketing, you will own the loyalty roadmap aimed at increasing customer retention, engagement, and success. You’ll expand and optimize our existing loyalty initiatives, automate processes, and build a structured, data-driven loyalty experience to drive engagement and long-term retention.
You thrive in a fast-paced environment, are comfortable with ambiguity, and excel at creating structure where there is none. You understand how to help customers form habits, stay engaged, and achieve success with the products they use. You have a strong background in eCommerce, customer marketing, and loyalty programs, and you're experienced in managing teams and working cross-functionally to bring initiatives to life.
Responsibilities:
Evolve our existing loyalty program initiatives and incentives into a structured, scalable program as we scale.
Develop strategies that help customers stay engaged and achieve results through habit formation tools, incentives, and ongoing communication.
Design reporting, track key retention metrics, customer engagement KPIs, and program success using various reporting platforms.
Work closely with tech to implement and optimize loyalty-related workflows across multiple platforms to enhance the customer experience.
Partner closely with Growth and Brand Marketing, Creative, Tech, Digital Product, Data, Supply Chain, and Operations to bring loyalty initiatives to life.
Own the loyalty budget, manage vendor partnerships, and oversee program investments.
Manage and coach a high performing team, while scaling the loyalty program alongside your team
Requirements:
8+ years of experience in customer marketing, loyalty, or retention programs, with a focus on eCommerce and subscription businesses.
4+ years of experience managing teams and scaling loyalty programs across multiple customer touchpoints.
Strong analytical mindset with experience using analytics platforms to drive decision-making.
Proven ability to work cross-functionally with marketing, tech, product, and data teams.
Expertise in loyalty tools & automation, including CDPs, and audience orchestration platforms.
International experience or knowledge of launching loyalty programs in new markets is a plus.
Ability to balance strategy and execution, rolling up your sleeves while leading a team and driving high-level initiatives.
