
Director - Loyalty Marketing
Nutrafol
- Location
- United States of America
- Posted
Director, Loyalty Marketing at Nutrafol: Expand loyalty initiatives, automate processes, and drive engagement with cross-functional teams.
Nutrafol
Director, Loyalty Marketing at Nutrafol: Expand loyalty initiatives, automate processes, and drive engagement with cross-functional teams.
GuidePoint Security
Vulnerability Management Engineer job at GuidePoint Security, requiring 5+ years of infosec experience and Tenable expertise.
Vercel
Strengthen web application security by researching vulnerabilities, developing tailored WAF rules, and educating customers on best practices using Vercel's tools. Collaborate with teams to enhance product security and represent Vercel in the industry.
Avara
Enhance smart contract security at Avara by conducting audits, researching vulnerabilities, and implementing secure protocols across blockchain systems. Join a diverse team dedicated to building a people- powered internet.
Welocalize
Flexible remote work opportunities for German speakers in Argentina
Kueski
Lead complex UX research projects at Kueski, a technology company in Mexico improving financial lives through innovative services.
ElevenLabs
Join ElevenLabs as an ML Researcher and contribute to shaping the future of voice technology with cutting-edge research and innovative solutions.
Futurhealth
Creative Strategist/Copywriter needed for health and wellness company with 5+ years of experience in writing for video, social ads, and front-end acquisition. Competitive salary package and variable compensation.
Testlio
Testlio Account Executive: drive sales growth in Americas, collaborate with global team, and enable digital product leaders to bring innovative products to market.
Mercury
Lead the optimization of Mercury's onboarding experience by leveraging data analytics and strategic insights to balance risk management with customer satisfaction.
Khan Academy
Create Physics content aligned with Indian curriculum for Grades 11-12, contributing to Khan Academy's mission of providing free, world-class education through videos and practice questions.
Dropbox
Lead Dropbox's learning initiatives, driving innovation and effectiveness in a virtual-first setting with a focus on leadership development and digital learning.
Dropbox
Design impactful learning programs for Dropbox's Virtual First environment, driving leadership development and employee engagement through innovative methods and technologies.
Cyberhaven
Develop and maintain automated test frameworks for Cyberhaven's data security solutions, ensuring high-quality software delivery through end-to-end testing, API tests, performance evaluations, and AI-based testing. Collaborate with cross-functional teams to enhance product quality and reliability.
Netomi
Join Netomi AI as an SDET to design and maintain test automation frameworks, ensuring product quality through continuous testing and collaboration with a talented team in an innovative environment.
Gauntlet
Oversee Gauntlet's client engagements and business verticals as a Technical Protocol Strategist. Lead cross-functional initiatives to ensure success for both clients and the company. Translate client needs into actionable requirements and manage relationships effectively while identifying growth opportunities in DeFi.
Rackspace
Lead Engineer - Multi-Cloud Platforms & Infrastructure (Hybrid) at Rackspace Technology
Andela
Lead product lifecycle across full portfolio, design platform & technical strategy, apply AI to product design & development
Binance
Quantitative Researcher (Convert) at Binance: design and implement pricing strategies for agency trading, risk management, and more.
Nextech
Lead Nextech's Customer Experience strategy by collaborating with senior leadership, managing cross-functional projects, and driving operational excellence. Oversee strategic planning and stakeholder alignment to deliver maximum value to customers while enjoying competitive pay, comprehensive benefits, and a supportive work environment.
Nutrafol
Nutrafol’s Director, Loyalty Marketing will own the loyalty roadmap, expanding and optimizing existing initiatives, automating processes, and building a structured data-driven experience to drive engagement and retention. With 8+ years of experience in customer marketing, loyalty, or retention programs, the ideal candidate will manage teams, scale loyalty programs, and work cross-functionally with various departments. The role involves developing strategies for habit formation tools, incentives, and ongoing communication, as well as managing a high-performing team and overseeing program investments. Nutrafol offers a competitive salary range of $160k-$180k per year, flexible remote work options, and equity in a fast-growing company. As part of the team, you will contribute to creating innovative AI solutions that make the world programmable.
About You:
As Nutrafol’s Director, Loyalty Marketing, you will own the loyalty roadmap aimed at increasing customer retention, engagement, and success. You’ll expand and optimize our existing loyalty initiatives, automate processes, and build a structured, data-driven loyalty experience to drive engagement and long-term retention.
You thrive in a fast-paced environment, are comfortable with ambiguity, and excel at creating structure where there is none. You understand how to help customers form habits, stay engaged, and achieve success with the products they use. You have a strong background in eCommerce, customer marketing, and loyalty programs, and you're experienced in managing teams and working cross-functionally to bring initiatives to life.
Responsibilities:
Evolve our existing loyalty program initiatives and incentives into a structured, scalable program as we scale.
Develop strategies that help customers stay engaged and achieve results through habit formation tools, incentives, and ongoing communication.
Design reporting, track key retention metrics, customer engagement KPIs, and program success using various reporting platforms.
Work closely with tech to implement and optimize loyalty-related workflows across multiple platforms to enhance the customer experience.
Partner closely with Growth and Brand Marketing, Creative, Tech, Digital Product, Data, Supply Chain, and Operations to bring loyalty initiatives to life.
Own the loyalty budget, manage vendor partnerships, and oversee program investments.
Manage and coach a high performing team, while scaling the loyalty program alongside your team
Requirements:
8+ years of experience in customer marketing, loyalty, or retention programs, with a focus on eCommerce and subscription businesses.
4+ years of experience managing teams and scaling loyalty programs across multiple customer touchpoints.
Strong analytical mindset with experience using analytics platforms to drive decision-making.
Proven ability to work cross-functionally with marketing, tech, product, and data teams.
Expertise in loyalty tools & automation, including CDPs, and audience orchestration platforms.
International experience or knowledge of launching loyalty programs in new markets is a plus.
Ability to balance strategy and execution, rolling up your sleeves while leading a team and driving high-level initiatives.