Director - Marketing Analytics
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- Posted
- Salary Range
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Lead marketing analytics team, drive insights and budget recommendations, and implement frameworks in a dynamic media landscape.
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Director - Marketing Analytics
hims & hers
Job Location
Salary Range
200k - 230k USD / YEAR
Job Summary
We are seeking an experienced analytics leader to lead our Marketing Analytics team. As Director of Marketing, you will work with senior leadership and data science teams to establish measurement tools, build models, and implement frameworks within a dynamic media and healthcare landscape. You will manage a team of managers and analysts, providing guidance, setting objectives, and ensuring professional development. Your responsibilities will include analyzing marketing data, extracting actionable insights, and communicating analysis results to senior leadership. You will also be expected to drive insights, budget recommendations, incrementality testing, and attribution accuracy across various channels. With 10+ years of experience in Marketing Analytics, you will have a proven track record of leading teams and managing complex projects. Our benefits include competitive salary and equity compensation, unlimited PTO, comprehensive health benefits, and employee discounts. We offer flexible remote work options and a fast-growing company culture.
About the Role:
We are looking for an experienced, hands-on analytics leader to lead our Marketing Analytics team, supporting a substantial annual Marketing budget. You will help shape our Marketing strategy so that it maximizes ROI and customer LTV.
As Director of Marketing, you’ll work with senior Marketing leadership as well as the Data Science/Machine Learning teams to establish measurement tools, build models, and implement frameworks within an ever-evolving media and healthcare landscape. You will manage a team of managers and analysts. You will be expected to drive insights, budget recommendations, incrementality testing, and attribution accuracy across our breadth of online and offline channels.
You Will:
Lead and manage a team of Marketing analysts. Provide guidance, set objectives, and ensure professional development and effective collaboration within the team
Analyze Marketing data from various sources (e.g., digital, offline, social media, CRM systems) to extract actionable insights and trends. Use statistical techniques and data modeling to forecast outcomes and evaluate the performance of marketing initiatives
Work closely with Marketing partners to garner adoption and usage of new capabilities such as MMM, programmatic budgeting, and LTV optimization (owned by the Marketing Analytics team)
Evolve Brand Marketing measurement and integrate it seamlessly into existing Performance Marketing tools and processes
Expand the operational scale of the Marketing team through implementation of automation solutions such as third-party APIs, tag management platforms → be the champion of best in class Martech solutions
Clearly communicate analysis results to senior leadership, use data to suggest ways to improve the business and partner closely with Marketing leads in developing strategies to grow the business
Stay updated on industry trends, best practices, and emerging technologies in Marketing Analytics. Continuously seek opportunities to improve analytics processes and methodologies
You Have:
10+ years of experience in Marketing Analytics, with a proven track record of leading and developing teams, as well as managing complex analytics projects
Bachelor’s or Master’s degree in Computer Science, Analytics, or related field, or equivalent work experience
Very strong communication skills. Able to effectively communicate in a clear and concise manner to various levels from early career staff to SVP level. Skilled at presenting data findings to non-technical stakeholders clearly and effectively
Ability to align analytics with strategic business goals and to influence decision-making with data-driven recommendations
Detail-oriented and exceptionally organized. Able to prioritize and manage multiple projects in a fast-paced, ambiguous environment
Experience in both Brand and Performance Marketing measurement
Experience with cross-team project management
Expert proficiency with SQL
Experience Python and/or R a plus
Experience with web and app analytics platforms
Experience with data visualization software
Prior experience working with Media Mix Modeling, Multi-touch Attribution, TV/Audio Media Measurement, product machine learning implementations, causal inference, time series modeling, LTV calculations and segmentation
Preferred Experience & Skills:
Experience with Amplitude a huge plus
Experience with Tableau Desktop or Looker a plus
Experience with BigQuery/Snowflake a plus
Experience with dbt a plus
Our Benefits (there are more but here are some highlights):
Competitive salary & equity compensation for full-time roles
Unlimited PTO, company holidays, and quarterly mental health days
Comprehensive health benefits including medical, dental & vision, and parental leave
Employee Stock Purchase Program (ESPP)
Employee discounts on hims & hers & Apostrophe online products
401k benefits with employer matching contribution
Offsite team retreats
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