Director of GTM and Business Model Strategy

Welcome to Planet. We believe in using space to help life on Earth.

Planet designs, builds, and operates the largest constellation of imaging satellites in history. This constellation delivers an unprecedented dataset of empirical information via a revolutionary cloud-based platform to authoritative figures in commercial, environmental, and humanitarian sectors. We are both a space company and data company all rolled into one.

Customers and users across the globe use Planet's data to develop new technologies, drive revenue, power research, and solve our world’s toughest obstacles.

As we control every component of hardware design, manufacturing, data processing, and software engineering, our office is a truly inspiring mix of experts from a variety of domains.

We have a people-centric approach toward culture and community and we strive to iterate in a way that puts our team members first and prepares our company for growth. Join Planet and be a part of our mission to change the way people see the world.

Planet is a global company with employees working remotely world wide and joining us from offices in San Francisco, Washington DC, Germany, Austria, Slovenia, and The Netherlands.

About the Role:

Do you thrive on shaping go-to-market strategies and driving business model innovation? Planet is seeking a Director of GTM and Business Model Strategy to play a critical role in accelerating our sustainable growth across diverse markets.

The Director of GTM and Business Model Strategy will help drive the objectives of the GTM Strategy team in assessing market opportunities, developing and implementing new business models, driving corporate strategy and measuring performance. This person will work across Planet’s three Business Groups (D&I, Civil Government and Commercial) to support industry aligned market capture strategies aimed at accelerating sustainable growth. The Director of GTM and Business Model Strategy will report to the Vice President, GTM Strategy and Investor Relations and work closely with other members of the GTM Strategy team. This will be a highly cross-functional role that requires building relationships across the Company.

This is a full-time, remote position based in the United States.

Impact You'll Own:

• Help drive GTM Strategy team initiative to standardize GTM planning and market assessments across all three business groups (D&I, Civil Government, and Commercial)
• Develop pricing & packaging frameworks, options, and models that align to customer value and support overall corporate growth objectives. 
• Conduct ongoing competitive analysis and market research to identify emerging trends, assess competitor strategies, and inform strategic decisions regarding product positioning, pricing, and market entry.
• Collaborate with cross-functional teams to optimize partner programs and business models, driving increased revenue and expanding market reach.
• Define and implement key performance indicators (KPIs) to track the effectiveness of go-to-market strategies and measure the value delivered to customers.

What You Bring:

• A Bachelor’s degree in Finance, Marketing, Business Administration, or a related field
• A deep understanding of different B2B models and pricing strategies
• 10+ years experience in corporate strategy, go-to-market, pricing and packaging or a related field
• Proven ability to translate customer insights into actionable strategies.
• Excellent analytical skills with the ability to leverage data to drive decision-making

What Makes You Stand Out: 

• MBA or similar advanced degree
• Experience in a public company environment
• Experience in the geospatial industry

Application Deadline:

May 21, 2025 by 11:59pm PST

EAR/ITAR Requirements:

This position requires access to export-controlled information, and as such, employment (or hiring of a contractor) is contingent upon the candidate’s ability to access all applicable export-controlled information without additional export licensing being required by the Bureau of Industry and Security and/or the Directorate of Defense Trade Controls.

Benefits While Working at Planet:

These offerings are dependent on employment type and geographical location, based upon applicable law or company policy.

• Comprehensive Medical, Dental, and Vision plans
• Health Savings Account (HSA) with a company contribution
• Generous Paid Time Off in addition to holidays and company-wide days off 
• 16 Weeks of Paid Parental Leave
• Remote-friendly work environment 
• Wellness Program and Employee Assistance Program (EAP)
• Home Office Reimbursement
• Monthly Phone and Internet Reimbursement
• Tuition Reimbursement and access to LinkedIn Learning
• Equity
• Commuter Benefits (if local to an office)
• Volunteering Paid Time Off

Compensation:

The US base salary range for this full-time position at the commencement of employment is listed below.  Additionally, this role might be eligible for discretionary short-term and long-term incentives (bonus and equity). The final salary range is determined by job related experience, skills and location.  The range displays our typical hiring range for new hire salaries in US locations only.  Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

Why we care so much about Belonging. 
We’re dedicated to helping the whole Planet, and to do that we must strive to represent all of it within each of our offices and on all of our teams. That’s why Planet is guided by an ultimate north star of Belonging—dreaming big as we approach our ongoing work.  If this job intrigues you, but you’re thinking you might not have all the qualifications, please... do apply!  At Planet, we are looking for well-rounded people from around the world who can contribute to more ways than just what is listed in this job description.  We don’t just fill positions, we aspire to fulfill people’s careers, most excited about folks who are motivated by our underlying humanitarian efforts.  We are a few orbits around the sun before we get to where we want to be, so we hope you’re excited to come along for the ride. 

EEO statement:
Planet is committed to building a community where everyone belongs and we invite people from all backgrounds to apply. Planet is an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. Know Your Rights.

Accommodations: 
Planet is an inclusive community and we know that everyone has their own needs. If you have a disability or special need that requires accommodation during the hiring process, please reach out to [email protected] or contact your recruiter with your request. Your message will be confidential and we will be happy to assist you.

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Privacy Policy (European Applicants): By clicking "Apply Now" at the top of this job posting, I acknowledge that I have read the Candidate Privacy Notice GDPR Planet Labs Europe, and hereby consent to the collection, processing, use, and storage of my personal information as described therein.