Director of Marketing Analytics and Operations
ActiveCampaignPosted 3/10/2025
Director of Marketing Analytics and Operations
ActiveCampaign
Job Location
Salary Range
164k - 226k USD / YEAR
Job Summary
ActiveCampaign is seeking a Director of Marketing Analytics and Operations to lead the marketing analytics strategy. The role involves developing and optimizing a comprehensive marketing data framework, analyzing marketing campaigns, and optimizing the marketing technology stack. The ideal candidate has 12+ years of experience in marketing analytics and operations, with 4+ years of people leadership experience. They should have expertise in marketing data modeling, performance tracking, A/B testing, KPI development, and reporting/visualization. The Director will lead a team of high-performing marketing analysts and operations professionals, fostering a collaborative and data-driven culture. ActiveCampaign offers a competitive salary range ($164,000 - $225,500), comprehensive health and wellness benefits, generous 401(k) matching program, quarterly Path Perks, access to professional development resources, and a four-week paid sabbatical leave after five years of service.
Job Description
We are looking for a strategic and results-driven Director of Marketing Analytics and Operations to lead our Marketing and GTM analytics strategy. This key role will blend operational expertise with analytical thinking to drive growth through data-driven decisions and process optimization. You will play a pivotal part in shaping our marketing approach, empowering the team with actionable insights to improve performance and enhance customer journeys.
In this role, you will develop and optimize a comprehensive Marketing data and reporting framework and work cross-functionally to improve the full-funnel GTM strategy. You will help streamline our marketing technology stack and processes to enhance our customer engagement and achieve our business objectives.
What your day could consist of:
- Marketing Reporting Framework: Design and optimize a robust framework that delivers actionable insights into marketing performance and customer journeys, aligning with business goals and marketing objectives
- Company-Wide Data and Reporting Strategy: Collaborate with Business Intelligence, Sales Ops, Finance, and Product leadership to develop and execute a unified data and reporting strategy that fuels business growth, ensuring consistency and accuracy in all reporting
- Revenue Marketing Funnel Analysis: Analyze marketing campaigns across all channels to identify trends, opportunities, and areas for improvement, while advising on A/B testing best practices to enhance performance and revenue
- Tech Stack Optimization: Oversee and optimize the marketing technology stack, including the integration of AI tools to improve efficiency, meet GTM needs, and achieve ROI and security objectives. Work closely with agency partners to ensure effective data collection, analysis, and reporting.
- Planning and KPIs: Collaborate with the team in yearly, quarterly, and monthly planning and budget review. Define and track KPIs for marketing and work with the teams on deep analysis and messaging for business read-outs
- Team Leadership and Cross-Functional Collaboration: Lead a team of high-performing marketing analysts and operations professionals, fostering a collaborative and data-driven culture. Act as a trusted advisor to the Marketing team and key cross-functional stakeholders regarding revenue marketing performance and growth.
What is needed:
- 12+ years in marketing analytics and operations/or related experience and 4+ years in people leadership, with a proven track record of leading data-driven initiatives in a marketing environment
- B2B SaaS experience, MarTech or adjacent industry experience preferredExperience with SMB, product-led growth and/or self-serve sales motions preferred
- Expertise in marketing data modeling, performance tracking, A/B testing, KPI development, and reporting/visualization
- Strong analytical skills with the ability to translate complex data into clear, actionable insights
- Expertise in analytics and data visualization tools (such as Google Analytics, Adobe Analytics, Looker, Tableau, Power BI), CRM systems (Salesforce, HubSpot, etc.), and marketing automation platforms (ActiveCampaign, Marketo, HubSpot)
- Proficiency in Excel, SQL (ideally 2-3 years writing complex SQL queries,) and other data manipulation tools
- Ability to drive a mentality of continuous optimization, growth, and performance throughout the team and cross-functionally
- Deep knowledge of global data privacy regulations, ensuring compliance with GDPR, CCPA, and etc
- Bias to action with an ability to operate with unknown factors
- Builder and operator mentality
- Expert communications skills across all mediums, and with all levels of the organization
- Highly collaborative and able to work effectively across multiple departments
- Strong leadership and team-building abilities, with experience in mentoring and developing talent
- Experience with AI driven marketing tools is highly desired.
$164,000 - $225,500 a year
Compensation details listed in this posting reflect the base rate only and do not include bonus, equity, sales incentives or other role specific compensation that the role may be eligible for. ActiveCampaign believes in and is committed to equitable compensation practices. The salary range provided above is a good faith estimate of the pay range determined by the location associated with the job posting. The actual salary depends on a candidate’s skills, experience, and work location.
About ActiveCampaign:
ActiveCampaign helps small teams power big businesses with the must-have platform for intelligent marketing automation. Customers from over 170 countries depend on ActiveCampaign’s mix of pre-built automations and integrations (including Facebook, Google, WordPress, Salesforce, Shopify, and Square) to power personalized marketing, transactional emails, and one-to-one CRM interactions throughout the customer lifecycle.
As a global multicultural company, we are proud of our inclusive culture which embraces diverse voices, backgrounds, and perspectives. We don’t just celebrate our differences, we believe our diversity is what empowers our innovation and success. You can find out more about our DEI initiatives here.
ActiveCampaign holds the highest customer satisfaction rating among Marketing Automation, E-Commerce Personalization, Landing Page Builders, and CRM solutions on G2.com and is one of only a handful of software solutions with over 10,000 positive reviews. ActiveCampaign has also been named the Top Rated Email Marketing Software on TrustRadius. Learn more and start your free trial at ActiveCampaign.com.
Perks and benefits:
ActiveCampaign is an employee-first culture. We take care of our employees at work and outside of work. You can see more of the details here, but some of our most popular benefits include:
-Comprehensive health and wellness benefits that includes a High Deductible Health Plan (HDHP) fully covered by ActiveCampaign, complimentary access to telehealth and tele-mental health resources, and a complimentary membership to Calm
-Open paid time off
-Generous 401(k) matching program with immediate vesting
-Quarterly Path Perks with options for commuter and lunch benefits (for those reporting to a Hub), or a remote home office stipend
-Access to professional development resources through LinkedIn Learning
-After five years of service, you’ll be eligible for a four-week paid sabbatical leave and a sabbatical leave bonus
ActiveCampaign is an equal opportunity employer. We recruit, hire, pay, grow and promote no matter of gender, race, color, sexual orientation, religion, age, protected veteran status, physical and mental abilities, or any other identities protected by law.
Our Employee Resource Groups (ERGs) strive to foster a diverse inclusive environment by supporting each other, building a strong sense of belonging, and creating opportunities for mentorship and professional growth for their members.
