Director of Product - Growth
GitlabJob Summary
As Director of Product, Growth, you will drive the product-led growth strategy, leading initiatives across the full user journey from activation through long-term retention. You'll build and mentor a team of Product Managers while partnering closely with Engineering, Design, and Go- to-Market teams to accelerate user growth and revenue through data-driven experimentation and strategic product development.
An overview of this role
As Director of Product, Growth, you will drive our product-led growth strategy, leading initiatives across the full user journey from activation through long-term retention. You'll build and mentor a team of Product Managers while partnering closely with Engineering, Design, and Go-to-Market teams to accelerate user growth and revenue through data-driven experimentation and strategic product development.
Key Responsibilities:
Develop and execute the company's growth strategy, focusing on key metrics across activation, conversion, adoption, and retention
Lead and mentor a team of Product Managers, providing guidance on growth frameworks, methodologies, and product strategy
Drive improvements across the user journey, using data to identify opportunities, validate hypotheses, and scale successful initiatives
Partner with Engineering and UX to build and optimize growth loops, user onboarding, and engagement features
Collaborate with Marketing, Sales, and Customer Success to ensure alignment between product-led and GTM initiatives
Define and track key growth metrics, creating dashboards and reports to communicate progress to executive leadership
Build and maintain the growth roadmap, balancing quick wins with strategic long-term initiatives
Required Qualifications:
8+ years of product management experience, with at least 4 years focused specifically on growth
Proven track record of driving significant user and revenue growth through product-led initiatives
Experience building and leading high-performing product teams
Strong analytical skills with experience in experimentation frameworks, A/B testing, and data-driven decision making
Track record of successful cross-functional leadership and stakeholder management
Experience at companies known for exceptional product-led growth
Experience with PLG with developer tooling products
Preferred Qualifications:
Experience scaling B2B SaaS, and self managed products
Deep understanding of user psychology and behavioral design
Strong technical background or experience working closely with engineering teams
Experience with growth modeling and quantitative analysis
This role reports directly to the VP of Product Monetization and will have significant visibility and impact on the company's overall success.
