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Director of Sales - Club/Mass/Value
Impossible FoodsPosted 2/19/2025

Director of Sales - Club/Mass/Value
Impossible Foods
Job Location
Salary Range
Job Summary
Impossible Foods is seeking a Director of Sales Club/Mass/Value to lead the growth and expansion of their distribution and revenue across Walmart, Club & Value Channels in North America. The ideal candidate has a deep understanding of CPG sales, strong communication and leadership skills, and a proven track record of delivering distribution and revenue growth across a diverse retail customer base. This role involves managing expertly across depth and breadth of customers, developing strong relationships with existing and new retail customers, and identifying opportunities to expand product offerings into new markets. The Director will also be responsible for communicating clearly with cross-functional stakeholders, operating with a sense of urgency and accountability, and challenging the status quo in the food industry. This is a full-time, remote position offering a salary range of $165,000 - $225,000 per year, plus equity, benefits, and bonus.
Job Description
Essential Job Functions:
- Lead, develop and motivate team of account managers and specialists, fostering a positive, collaborative growth mindset culture
- Consistently deliver monthly, quarterly and annual volume and net revenue targets for the channel's customers.
- Build and develop strong relationships with existing and new retail customers, negotiating agreements that facilitate sustained Impossible growth
- Leverage customer, industry and category data to identify opportunities and develop customized sales strategies
- Develop KPIs for team members, creating clarity of success measures and tracking
- Identify new distribution channels, expanding product offerings into new markets
- Communicate clearly, frequently and broadly with all cross-functional stakeholder and the management team, including senior executives
- Operate with a sense of urgency and accountability
- Be a strong cross-functional partner to marketing, communications, finance, accounting, corporate strategy, R&D and supply chain.
- Challenge the status quo of “how things work” in the food industry to knock down barriers to grow the business faster than any food brand ever has
Basic Qualifications:
- Minimum of a Bachelor’s degree (BA or BS) from a four-year college or university
- 12 - 15 years CPG with experience in retail sales
- Experience in sales support functions (trade marketing, sales planning, category management) preferred
- Experienced in Mass and Club channels
- Proven success of building and leading sales teams, developing and motivating talent
- Strong negotiation, communication and presentation skills
- Ability to leverage data to develop insights-driven solutions
- Flexibility and adaptability to thrive in a dynamic and fast paced retail and company environment
- Ability to build strong relationships with customers, third party vendors and cross functional partners
Preferred Qualifications:
- Preference for experience in selling or working with mid-cycle CPG brands in the perishable temperature space
- Genuine interest and passion for Impossible Food’s mission
- Demonstrated ability of scaling a national brand across different retail channels and customer types
- Proven success navigating in an ever changing and often chaotic (and exciting) high growth environment
- Understand hierarchy of customer decision making and how to influence at each level
- Experience managing regional and/or specialty brokers
- Well organized, resourceful, positive attitude and driven to excel
- Ability to prioritize, delegate and communicate efficiently and effectively
- Knowledge of trade management systems
- Strong analytical skills and can think strategically
- Ability to travel up to 50% of the time
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