Director, Product Led Growth Marketing
G-P
- Location
- United States of America
- Posted
- Salary Range
- 140k - 175k USD
Director of Product-Led Growth Marketing at G-P: drive customer acquisition & revenue growth through data-driven marketing strategies
Remote Jobs
Director, Brand Design
DuckDuckGo
- Location
- Cameroon
- Posted
Director, Brand Design at DuckDuckGo: lead brand differentiation across product & marketing, translate goals into design solutions, generate creative ideas, and drive impact.
SVP of Marketing
Planet
- Location
- United States of America
- Posted
- Salary Range
- 232k - 289k USD
Lead Planet's marketing strategies to enhance brand visibility and drive customer acquisition across B2B and government sectors. Oversee digital marketing, content creation, product marketing, and regional efforts. Collaborate with cross-functional teams, manage budget, build a high-performing team, analyze campaign performance, plan target account-based marketing, and represent the brand at industry events.
Tutor Marketing Manager
ClassDojo
- Location
- United States of America
- Posted
- Salary Range
- 125k - 208k USD
Marketing Manager at ClassDojo: Lead growth campaigns for Dojo Tutor, leverage teacher network, conduct research, and refine strategies to expand reach beyond email. Join us in revolutionizing education!
Senior Alliances Marketing
Vonage
- Location
- United States of America
- Posted
Alliance Marketing Manager at Vonage: Develop and execute marketing strategies for Alliances, ISVs, and SIs, creating value propositions and messaging, and driving business growth through events and campaigns.
Senior Director - Global Partners
Dropbox
- Location
- Canada
- Posted
Global Channel Sales Head for Dropbox, driving revenue growth and market expansion through strategic partnerships and channel innovation.
Senior Director - Global Partners
Dropbox
- Location
- United States of America
- Posted
Global Channel Sales Head for Dropbox, driving revenue growth through strategic partnerships and leading a team of sales professionals.
Marketing Communications Specialist
TTEC Digital
- Location
- Belgium
- Posted
Marketing Communications Specialist for TTEC Digital in Brussels, coordinating omnichannel campaigns and ensuring customer journeys.
Head of Marketing
Ethena Labs
- Location
- Anywhere in the world
- Posted
Crypto-based synthetic dollar protocol | Head of Marketing at Ethena Labs
Earn Marketing Manager
Binance
- Location
- Brunei Darussalam
- Posted
Marketing Manager job at Binance for integrated marketing campaigns, data analytics, and brand engagement.
Manager - Marketing Finance
hims & hers
- Location
- United States of America
- Posted
- Salary Range
- 130k - 160k USD
Join Hims & Hers as a Marketing Finance Manager, driving decision-making with data analysis and budget planning expertise.
Product Advocate
Apollo.io
- Location
- Mexico
- Posted
Provide world-class customer support for Apollo.io, assist users with product questions, and contribute to improving the product and user experience.
Marketing Operations Associate
brightwheel
- Location
- United States of America
- Posted
- Salary Range
- 62k - 95k USD
Marketing Operations Associate at Brightwheel: Manage marketing systems, standardize processes, and support data-driven decisions.
Digital Marketing Manager
Testlio
- Location
- Brazil
- Posted
Digital Marketing Manager at Testlio: Develop and execute end-to-end digital marketing campaigns, generate high-quality leads, and grow the sales pipeline.
Digital Marketing Manager
Retraced
- Location
- Denmark
- Posted
Digital Marketing Manager for Fashion industry with experience in SaaS/Greentech/Fashion, managing digital marketing strategy, SEO, social media, and online events.
Senior Marketing Communications Manager
Apollo
- Location
- United States of America
- Posted
- Salary Range
- 162k - 191k USD
Senior Marketing Communications Manager at Apollo GraphQL - drive developer advocacy, craft compelling stories, and build brand presence
Recruitment Marketing Manager
WatchGuard Technologies, Inc.
- Location
- United States of America
- Posted
- Salary Range
- 110k - 140k USD
Recruitment Marketing Manager at WatchGuard: drive MSP brand awareness efforts through multiple channels, collaborate with marketing teams, and coordinate with sales and partner ecosystem growth team.
Director, Finance & Strategy
Apollo.io
- Location
- United States of America
- Posted
Finance & Strategy Director at Apollo.io - drive strategic decision-making, optimize investments, and support growing business in a fast-paced environment.
Marketing Technology Manager
Xero
- Location
- United States of America
- Posted
Marketing Tech Manager at Xero: Design & optimize marketing tech stack for partner acquisition & engagement
Marketing Technology Manager
Xero
- Location
- New Zealand
- Posted
Marketing Technology Manager at Xero: Build and configure marketing tech stack for ROI-driven hyper-personalized marketing
Director, Product Led Growth Marketing
G-P
Job Location
Salary Range
140k - 175k USD / YEAR
Job Summary
G-P is seeking a Director of Product-Led Growth Marketing to drive customer acquisition and revenue growth through data-driven marketing strategies. The ideal candidate will partner with the Product team to identify priority market segments, develop digital marketing plans, and orchestrate execution across various channels. With 5+ years of experience in PLG roles, strong analytical skills, and leadership abilities, this role is crucial for supporting G-P's SaaS-based offerings and accelerating its self-serve Go-to-Market motion. The position offers a competitive salary range, excellent benefits, and opportunities for growth and development. As a remote-first company, G-P values flexibility and innovation, making it an attractive option for those looking to join a dynamic team.
About Us
Our leading SaaS-based Global Growth Platform™ enables clients to expand into over 180 countries quickly and efficiently, without the complexities of establishing local entities. At G-P, we’re dedicated to breaking down barriers to global business and creating opportunities for everyone, everywhere.
Our diverse, remote-first teams are essential to our success. We empower our Dream Team members with flexibility and resources, fostering an environment where innovation thrives and every contribution is valued and celebrated.
The work you do here will positively impact lives around the world. We stand by our promise: Opportunity Made Possible. In addition to competitive compensation and benefits, we invite you to join us in expanding your skills and helping to reshape the future of work.
At G-P, we assist organizations in building exceptional global teams in days, not months—streamlining the hiring, onboarding, and management process to unlock growth potential for all.
About the Position:
G-P is looking for an experienced Product-Led Growth Marketer.
Reporting to the VP, Global Demand Generation, this role will be responsible for setting up the Product-Led Growth (PLG) Marketing function at G-P. This role is crucial for supporting our SaaS-based offerings and accelerating our self-serve Go-to-Market (GTM) motion. They will partner closely with the Product team to drive customer acquisition and revenue growth through data-driven marketing strategies. As a key member of our Marketing team, you will develop and execute comprehensive growth plans, optimize marketing funnels, and drive impactful campaigns to fuel our expansion.
What You’ll Do:
This role is ideal for a strategic thinker who wants an execution-heavy growth-focused role. In this role, you will:
- Partner with Product Marketing to Identify priority market segments and define the ideal customer journey and lifecycle for G-P’s self-serve products.
- Develop detailed digital marketing plans for the complete customer lifecycle (customer acquisition/conversion journey, ongoing usage/engagement/graduation, customer retention, and growth/expansion). Plans will span messaging and channel-level activation details, including content marketing, social, paid media, web, and email marketing.
- Orchestrate execution of plans across Digital, Content, Web, and Email marketing teams, and own outcomes of all PLG Growth Marketing efforts.
- Define key operational metrics to measure and optimize the performance of lifecycle marketing efforts across channels.
- Design and deploy A/B testing program for testing hypotheses across the complete customer lifecycle.
- Jointly own revenue objectives with Product business team counterparts.
- Conduct market research and gather customer feedback to understand target audience needs, preferences, and pain points.
- Represent the business in quarterly reviews with C-level executives across Product, Marketing, and Revenue organizations.
What we're looking for:
- Experience: 5+ years of experience in a product-led growth (PLG) role within a B2B SaaS company. Prior experience in an HR-related industry is a plus.
- Skills: Strong analytical skills with the ability to interpret data and derive actionable insights. Proficiency in marketing automation tools, CRM systems, and analytics platforms (e.g., HubSpot, Heap, Google Analytics, 6Sense, Salesforce).
- Leadership: Proven track record of collaborating cross-functionally with a small, high performing group of peers across Marketing, Product, and Revenue. Excellent project management skills and the ability to manage multiple priorities effectively.
- Communication: Exceptional written and verbal communication skills. Ability to craft compelling marketing messages and present ideas clearly to stakeholders.
- Education: Bachelor’s degree in marketing, Business, or a related field. Advanced degree or certifications in digital marketing, data analytics, or growth hacking a plus.
The annual gross base salary range for this position is $140,000-$175,000 plus an annual bonus opportunity.
G-P values its employees and offers excellent benefits and perks including generous paid parental leave, flexible time off, flexible spending accounts, medical Insurance, dental insurance, vision insurance, sabbatical after 5 years of service and more.
We will consider for employment all qualified applicants, including those with arrest records, conviction records, or other criminal histories, in a manner consistent with the requirements of any applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, and the New York City Fair Chance Act.
#LI-JP
G-P. Global Made Possible.
G-P is a proud Equal Opportunity Employer, and we are committed to building and maintaining a diverse, equitable and inclusive culture that celebrates authenticity. We prohibit discrimination and harassment against employees or applicants on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth, and pregnancy-related conditions), gender identity or expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, genetic information, or any other legally protected status.
G-P also is committed to providing reasonable accommodations to individuals with disabilities. If you need an accommodation due to a disability during the interview process, please contact us at [email protected].
