G-P
Lead Product-Led Growth strategies at G-P by developing digital marketing plans, optimizing customer journeys, and driving revenue growth through data-driven approaches. Collaborate with product teams to enhance self-serve SaaS offerings.
G-P
Director of Product-Led Growth Marketing at G-P: drive customer acquisition & revenue growth through data-driven marketing strategies
COMPLY
Lead COMPLY's growth marketing efforts by optimizing conversion points, executing multi-channel campaigns, and analyzing data to drive revenue and meet company goals.
Axios
Grow audience engagement through data-driven marketing strategies at Axios, a modern media organization dedicated to making audiences smarter, faster on the topics that matter.
The Athletic Media Company
Lead product strategy and execution to drive subscription growth and enhance user experience at The Athletic, a leading digital sports media platform.
Gitlab
Lead growth initiatives, mentor PMs, collaborate across teams to drive user growth and revenue through product-led strategies. Focus on activation, conversion, adoption, and retention metrics with a strong emphasis on data-driven decision making and cross-functional leadership.
Rocket Money
Manage Rocket Money's marketing technology systems, support growth strategies, collaborate with cross-functional teams, and drive data-driven decisions to optimize processes and implement new tools.
AllTrails
Join AllTrails' marketing team to drive user acquisition through paid social channels and empower people to explore the outdoors.
Lodgify
Drive user acquisition and retention at Lodgify by managing affiliate programs, optimizing conversions, and collaborating with cross-functional teams. Enjoy flexible remote work, health benefits, meal allowances, and more.
Splice
Product Marketing Manager for Splice Sounds, driving growth & adoption through data-driven insights & cross-functional collaboration.
Sparrow
Growth Marketing Manager: lead data-driven marketing strategies for user acquisition, design full-funnel campaigns & optimize multi-channel approaches.
Relay Commerce
Growth Marketing Manager at Relay Commerce: drive lead-gen efforts, manage online events, and optimize marketing campaigns.
Presto
Growth Marketing Manager at Flipster: drive growth through innovative campaigns & collaborate with cross-functional teams
Apollo.io
Growth Marketing Manager at Apollo.io: Develop & execute data-driven marketing strategies to acquire customers.
Broadvoice
Growth Marketing Manager for Iberian Market Expansion
SFOX
Product Marketing Director for sFOX services in B2B fintech or crypto, driving acquisition, engagement & retention with go-to-market strategy, affiliate marketing & content creation.
ClassDojo
ClassDojo seeks a Product Manager to lead the development of new educational products for millions of children and families, focusing on strategic growth and innovation in the global education market.
JustAnswer
Lead product development at JustAnswer by driving innovation through A/B testing and agile methodologies, collaborating with cross-functional teams to enhance user experience and business outcomes.
Signifyd
Website Growth Marketing Manager for Signifyd, utilizing SEO, CRO, and reporting expertise to optimize website performance and drive demand generation.
TTEC Digital
Lead strategic marketing efforts for TTEC Digital's growing partner ecosystem, collaborating with key technology partners to drive growth and innovation in the customer experience industry.
G-P
G-P is seeking an experienced Product-Led Growth Marketer to establish and lead the PLG Marketing function. This role will focus on driving customer acquisition and revenue growth through data-driven strategies, collaborating with product teams and executing comprehensive digital marketing plans across various channels. The ideal candidate has 5+ years of experience in a B2B SaaS PLG environment, strong analytical skills, proficiency in marketing tools, and excellent communication abilities. G-P offers competitive compensation and benefits including parental leave, flexible time off, health insurances, and sabbatical opportunities.
About the Position:
G-P is looking for an experienced Product-Led Growth Marketer.
Reporting to the VP, Global Demand Generation, this role will be responsible for setting up the Product-Led Growth (PLG) Marketing function at G-P. This role is crucial for supporting our SaaS-based offerings and accelerating our self-serve Go-to-Market (GTM) motion. They will partner closely with the Product team to drive customer acquisition and revenue growth through data-driven marketing strategies. As a key member of our Marketing team, you will develop and execute comprehensive growth plans, optimize marketing funnels, and drive impactful campaigns to fuel our expansion.
What You’ll Do:
This role is ideal for a strategic thinker who wants an execution-heavy growth-focused role. In this role, you will:
Partner with Product Marketing to Identify priority market segments and define the ideal customer journey and lifecycle for G-P’s self-serve products.
Develop detailed digital marketing plans for the complete customer lifecycle (customer acquisition/conversion journey, ongoing usage/engagement/graduation, customer retention, and growth/expansion). Plans will span messaging and channel-level activation details, including content marketing, social, paid media, web, and email marketing.
Orchestrate execution of plans across Digital, Content, Web, and Email marketing teams, and own outcomes of all PLG Growth Marketing efforts.
Define key operational metrics to measure and optimize the performance of lifecycle marketing efforts across channels.
Design and deploy A/B testing program for testing hypotheses across the complete customer lifecycle.
Jointly own revenue objectives with Product business team counterparts.
Conduct market research and gather customer feedback to understand target audience needs, preferences, and pain points.
Represent the business in quarterly reviews with C-level executives across Product, Marketing, and Revenue organizations.
What we're looking for:
Experience: 5+ years of experience in a product-led growth (PLG) role within a B2B SaaS company. Prior experience in an HR-related industry is a plus.
Skills: Strong analytical skills with the ability to interpret data and derive actionable insights. Proficiency in marketing automation tools, CRM systems, and analytics platforms (e.g., HubSpot, Heap, Google Analytics, 6Sense, Salesforce).
Leadership: Proven track record of collaborating cross-functionally with a small, high performing group of peers across Marketing, Product, and Revenue. Excellent project management skills and the ability to manage multiple priorities effectively.
Communication: Exceptional written and verbal communication skills. Ability to craft compelling marketing messages and present ideas clearly to stakeholders.
Education: Bachelor’s degree in marketing, Business, or a related field. Advanced degree or certifications in digital marketing, data analytics, or growth hacking a plus.
The annual gross base salary range for this position is $140,000-$175,000 plus an annual bonus opportunity.
G-P values its employees and offers excellent benefits and perks including generous paid parental leave, flexible time off, flexible spending accounts, medical Insurance, dental insurance, vision insurance, sabbatical after 5 years of service and more.
We will consider for employment all qualified applicants, including those with arrest records, conviction records, or other criminal histories, in a manner consistent with the requirements of any applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, and the New York City Fair Chance Act.
#LI-JP
