Director, Web Marketing
Jane AppPosted 2/11/2025
Director, Web Marketing
Jane App
Job Location
Salary Range
152k - 247k USD / YEAR
Job Summary
Jane is a remote-first company that simplifies the lives of healthcare practitioners and patients every day. As Director, Web Marketing, you'll lead the development of their web strategy, build and scale a high-performing web team, and create processes to maintain organization and stability. With 10+ years of experience in web development and management, you'll oversee SEO and CRO initiatives, provide strategic direction on the tech stack, and serve as the primary owner of Jane's entire web experience. You'll work closely with teams across design, engineering, product marketing, and more. Jane offers a minimum annual salary of $152,200 and maximum annual salary of $247,300, with opportunities for growth and development. The company values collaboration, humility, and keeping a growth mindset, and is committed to fostering an inclusive, equitable, and diverse workplace.
Job Description
Join Our Mission: Help the Helpers with Jane
Let’s kick things off with a quick intro. Jane is a team that’s all about fostering growth, spreading delight, and serving our healthcare community. We’re looking for people who are ready to jump in and join us as we simplify the lives of healthcare practitioners and patients every day.
At Jane, success means collaborating with your team, delivering an aligned result with efficiency and quality, communicating clearly and openly, and embracing continuous improvement. And guess what? Jane is a remote-first company, so every role, including this one, gives you the freedom to work from anywhere in Canada.
Your Role in Our Journey:
As our company continues to evolve, we’re seeking a dynamic leader to take charge of our online presence. The potential to bring Jane’s brand to new audiences through digital channels is immense, and your expertise in building and leading a top-tier web team will be instrumental in realizing that vision.
Learn More About Us
We're founder-led, which means we live our values while maintaining a clear vision for the future. Our product enables the likes of physiotherapists, mental health counsellors, chiropractors, and other allied health practitioners to run their practices in a digital-first way through features such as online booking, charting, scheduling, telehealth, secure payments and billing along with an evolving library of features. You can see more of them here.
We're a company that is growing rapidly, and with that comes the challenge of navigating an environment with many moving parts, often without a clear-cut path laid out in front of us. If you're the kind of person who gets a kick out of being resourceful and loves solving problems, we would love to hear from you.
No doubt, Jane's a special place to work. There is autonomy and flexibility to help integrate work into your life in a way that makes sense for you. Need to block out time to pick up the kids? Go for it. That's normal here. And yes, we have a Slack channel for parents, but we've also got channels dedicated to plants, furry friends, food, pride, wellness - you get the idea! While we love to connect virtually, the Jane team also connects in person throughout the year.
We believe in collaboration, humility, and keeping a growth mindset. We're looking for people who can embrace our way of working, which often means being flexible and open to change. So, if after reading this, you feel excited about the opportunity — all in the name of helping those who help others — reach out to us to learn more.
You can also learn more about Jane as a company and a product by checking out our Glassdoor reviews and our Capterra Reviews
If you're excited by our growth, ready to contribute to a challenging yet rewarding environment, and eager to be a disruptor alongside a team of talented individuals, we’d love to hear from you!
The impact you could have…
- Lead the development of our web strategy, applying industry-leading UI/UX best practices to drive performance and enhance user experience.
- Build and scale a high-performing web team responsible for managing the website, conversion rate optimization (CRO), search engine optimization (SEO), digital strategy, and production.
- Create and implement processes that help the web team maintain organization and effectively manage the fast-paced needs of the business while ensuring the site remains stable and scalable.
- Serve as the primary owner of Jane’s entire web experience, collaborating closely with teams across design, engineering, product marketing, and more.
- Work alongside the marketing analytics team to assess the impact of changes and continuously refine the user experience.
- Provide strategic direction on the tech stack for the website, including tools like content management systems (CMS), web personalization, and other essential platforms.
- Oversee SEO and CRO initiatives to maximize site performance and deliver measurable results.
The experience we feel we need
- 10+ years of experience in web development and management, with a strong background in both hands-on execution and team leadership.
- At least 4 years of experience collaborating with developers and designers to bring digital projects to life.
- A minimum of 4 years leading teams, with a proven track record of attracting, developing, and retaining top talent.
- Strong analytical skills and an ability to solve complex problems from first principles.
- Excellent communication and presentation skills, with the ability to articulate ideas clearly and persuasively.
- Experience in fast-moving consumer or small-to-medium business (SMB) digital environments, where agility and responsiveness are key.
Compensation Expectations for the Role
Jane’s committed to paying our team members fairly, clearly, and above all, paying for growth. This role has a minimum annual salary of $152,200 and maximum annual salary of $247,300. As you may have noticed, this salary range is quite large, and this is intentional to account for the growth someone will experience in the role throughout their time at Jane (i.e., from building the skills, to accomplished, to highly proficient, all the way to achieving excellence in the role). When hiring talented folks to join the Jane team, we’ve found that new team members are best set up for success when hired with the expectation of being fully accomplished in the role, which for this role would reflect a starting salary of $180,700.
It's also possible to join Jane at a salary above or below this, which would mean a salary below $180,700 typically reflects someone who has all the potential to be fully accomplished in the role but doesn't yet possess all the skills required, while a salary above $180,700 is typically for individuals who are currently in this role at Jane and had the opportunity to make a significant positive impact on our customers, product and company with deep Jane knowledge. At Jane, we pay for growth, which means that you’ll continue to have conversations about your career development with your manager and see your compensation grow over time as you build an amazing career with us.
Paying clearly is one of our compensation fundamentals to help folks build trust in the compensation process at Jane. To better understand Jane’s compensation fundamentals and how this range is determined, click on this link here for a short video walkthrough of how it all works! We also welcome you to ask as many questions as you’d like about compensation throughout the interview process to ensure you feel confident and build trust through the process.
More information on our benefits can be found here!
At Jane, we’re committed to fostering an environment that allows you to come to work as your truest self. We believe it’s important to actively recognize, embrace, and celebrate our differences in order to make Jane an inclusive, equitable, and diverse workplace.
We want to build a team of people who make conversations rich with perspective and experience. We are committed to listening to every voice in order to learn and grow because doing this will allow us to meet the needs of the diverse community of helpers that Jane serves.
We do not tolerate discrimination, prejudice, or oppressive isms of any kind. Employment is decided on the basis of qualifications, merit, experience, and the needs of the Jane community. We encourage anyone who requires accommodation or adjustments throughout the interview process to let us know, and we will do our best to support you.
