Binance company logo

Earn Operation and User Growth

BinancePosted 2/12/2025

Binance logo

Earn Operation and User Growth

Binance

Job Summary

Job Title: Operations and User Growth in APAC at BinanceBinance is seeking an experienced professional to lead user growth and Earn and Loan volume growth in Asia. The role involves planning and executing campaigns, promotions, and AMAs to achieve user growth and product growth in the region. The ideal candidate will have a deep understanding of APAC markets and crypto trends, as well as strong analytical skills and communication abilities. They will collaborate with internal teams and external partners to drive marketing efforts and evaluate campaign performance through data analysis. Binance offers a competitive salary, company benefits, and flexible work arrangements.The successful candidate will be responsible for:- Planning and executing campaigns, promotions, and AMAs to achieve user growth and product growth in APAC- Collaborating with internal cross-functional teams and external partners to drive marketing efforts- Monitoring and evaluating the performance of marketing campaigns and product growth through data analysis- Exploring marketing collaboration opportunities and external resources with external partners such as KOL and token partners- Utilizing local promotional and communication channels such as paid ads, meetups to achieve goalsThe ideal candidate will have:- 4+ years of experience in product marketing, defi protocols, channel marketing, or user growth- Deep understanding of APAC markets and crypto trends- Great logical thinking, communication skills, detail-oriented, self-driven, and quick-learner- Solid understanding of Binance and competitors' Earn and Loan Products and Services- Strong analytical skills and writing skills- Data-oriented with strong analytical skills and writing skillsBinance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.Apply now for this exciting opportunity to shape the future of Binance's user growth in APAC.

Job Description

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by over 250 million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.

Responsibilities

    • This role is responsible for user growth and Earn and Loan volume growth in APAC.
    • Plan and execute campaigns, promotions, AMA for the purpose of user growth and product growth in APAC.
    • Utilize local promotional and communication channels such as paidads, meetups to achieve goals.
    • Explore marketing collaboration opportunities and external resources with external partners such as KOL and token partners.
    • Collaborate with internal cross functional teams for marketing plan execution and cross-sell campaigns.
    • Monitor and evaluate the performance of marketing campaigns and product growth through data analysis.

Requirements

    • 4+ years of experience in product marketing, defi protocols, channel marketing, or user growth.
    • Deep understanding of APAC markets and crypto trends.
    • Great logical thinking, communication skills, detail-oriented, self-driven, and quick-learner.
    • Solid Understanding of Binance and competitors’ Earn and Loan Products and Services, have strong understanding of cryptocurrency / blockchain-related terminologies and trends.
    • Data-oriented with strong analytical skills and writing skills.
Why Binance
• Shape the future with the world’s leading blockchain ecosystem
• Collaborate with world-class talent in a user-centric global organization with a flat structure
• Tackle unique, fast-paced projects with autonomy in an innovative environment
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)
Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.
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