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Earn Operation and User Growth
BinancePosted 2/12/2025
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Earn Operation and User Growth
Binance
Job Location
Job Summary
Job Title: Operations and User Growth in APAC at BinanceBinance is seeking an experienced professional to lead user growth and Earn and Loan volume growth in Asia. The role involves planning and executing campaigns, promotions, and AMAs to achieve user growth and product growth in the region. The ideal candidate will have a deep understanding of APAC markets and crypto trends, as well as strong analytical skills and communication abilities. They will collaborate with internal teams and external partners to drive marketing efforts and evaluate campaign performance through data analysis. Binance offers a competitive salary, company benefits, and flexible work arrangements.The successful candidate will be responsible for:- Planning and executing campaigns, promotions, and AMAs to achieve user growth and product growth in APAC- Collaborating with internal cross-functional teams and external partners to drive marketing efforts- Monitoring and evaluating the performance of marketing campaigns and product growth through data analysis- Exploring marketing collaboration opportunities and external resources with external partners such as KOL and token partners- Utilizing local promotional and communication channels such as paid ads, meetups to achieve goalsThe ideal candidate will have:- 4+ years of experience in product marketing, defi protocols, channel marketing, or user growth- Deep understanding of APAC markets and crypto trends- Great logical thinking, communication skills, detail-oriented, self-driven, and quick-learner- Solid understanding of Binance and competitors' Earn and Loan Products and Services- Strong analytical skills and writing skills- Data-oriented with strong analytical skills and writing skillsBinance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.Apply now for this exciting opportunity to shape the future of Binance's user growth in APAC.
Job Description
Responsibilities
- This role is responsible for user growth and Earn and Loan volume growth in APAC.
- Plan and execute campaigns, promotions, AMA for the purpose of user growth and product growth in APAC.
- Utilize local promotional and communication channels such as paidads, meetups to achieve goals.
- Explore marketing collaboration opportunities and external resources with external partners such as KOL and token partners.
- Collaborate with internal cross functional teams for marketing plan execution and cross-sell campaigns.
- Monitor and evaluate the performance of marketing campaigns and product growth through data analysis.
Requirements
- 4+ years of experience in product marketing, defi protocols, channel marketing, or user growth.
- Deep understanding of APAC markets and crypto trends.
- Great logical thinking, communication skills, detail-oriented, self-driven, and quick-learner.
- Solid Understanding of Binance and competitors’ Earn and Loan Products and Services, have strong understanding of cryptocurrency / blockchain-related terminologies and trends.
- Data-oriented with strong analytical skills and writing skills.