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Field Marketing Manager
Emburse
Job Location
Job Summary
The Marketing Managers at Roboflow are responsible for building integrated marketing campaigns that drive pipeline for the sales team. They focus on driving high-quality account engagement through the marketing/sales funnel, resulting in bookings and revenue for the business. The Sr. Marketing Managers are results-driven, creative, and data-driven, partnering with sales, BDRs, and across functions to maximize resources and support new business at every touchpoint. They execute North EMEA short and long-term multi-channel campaigns, lead generation, program effectiveness, cross-functional collaboration, local-first campaign execution, market feedback, regional goals, and post-campaign reporting. The ideal candidate has extensive experience in the UK and German market with professional-level language skills, a proven track record in marketing or revenue-focused roles, strong data-driven skills, and a mindset geared towards continual improvement and optimization of campaign processes. They must be able to thrive in dynamic global environments, resolve ambiguity quickly, and have a passion for working with sales and partner teams.
The Marketing Managers are responsible for building integrated marketing campaigns that drive pipeline for the sales team. They are focused on driving high-quality account engagement thru the marketing/sales funnel that results in bookings and revenue for the business. Sr. Marketing Managers are results-driven, creative and data-driven. They partner with sales, BDRs and across functions to ensure that our resources are maximized and we are supporting to drive new business at every touchpoint. They participate in regular team meetings and brainstorms and provide meaningful, actionable data to leadership.
What you'll do:
Campaign Support and Execution: Proactively execute North EMEA short and long-term multi-channel campaigns to drive leads and sales pipeline
Lead Generation: Ensure a consistent flow of qualified leads for the North EMEA Sales teams, and measure and report on critical sales funnel metrics
Program Effectiveness: Measure and report on the effectiveness of marketing programs and campaigns to improve resource allocation, efficiency, and revenue generation
Cross-Functional Collaboration: Work closely with sales, the global marketing team, the agencies, and partner teams to deliver full-funnel marketing programs
Local-First Campaign Execution: Focus on executing campaigns tailored to specific market needs and verticals
Market Feedback: Provide feedback to broader teams about market conditions, highlighting successful strategies and areas for improvement
Support Regional Goals: Assist in achieving North EMEA-wide marketing team goals and programs, ensuring their success in the region
Partner with the BDR team to ensure quality lead delivery and proper follow-up. Build a consistent feedback loop and continuously improve and optimize lead hand-off processes
Team Updates: Regularly update marketing, sales, and product teams about regional customer behaviours, buying preferences, and patterns
Post-Campaign Reporting: Conduct post-campaign analysis to report on effectiveness and ROI, providing insights for future campaign improvements
#LI-LH1
#LI-Remote
What we're looking for:
Regional Expertise: Extensive experience in the UK and German market with professional-level language skills
5 years of Marketing experience
Marketing Experience: Proven track record in marketing or revenue-focused roles, preferably within a B2B SaaS environment
Campaign Execution: Strong experience in supporting and executing full-funnel and multi-channel marketing campaigns
Data-Driven: Proficient in leveraging data to track campaign effectiveness, ROI, and optimize performance
Continuous Improvement: Mindset geared towards continual improvement and optimization of campaign processes
Adaptability: Ability to thrive in dynamic global environments and resolve ambiguity quickly
Collaboration: Passion for working with sales and partner teams to execute cross-functional campaigns
Customer Focus: Strong interest in engaging with and understanding North EMEA customer needs to tailor campaigns effectively
Stakeholder Management: Experience working with stakeholders across multiple time zones to coordinate campaign efforts
Impact-Driven: Desire to make a significant impact and drive change through effective campaign execution
Curiosity: Solutions-oriented mindset driven by curiosity to explore new campaign approaches
Bachelor’s Degree required: Marketing or Business Degree preferred
