Global Integrated Marketing Lead
LimePosted 2/26/2025
Global Integrated Marketing Lead
Lime
Job Location
Salary Range
90k - 160k USD / YEAR
Job Summary
Lime is hiring a Global Integrated Marketing Lead to join their Brand Marketing team. The ideal candidate has experience scaling teams, products, or processes in a fast-paced, high-growth environment and can balance execution with strategy. As a Global Integrated Marketing Lead, you will lead strategy development, creative development, sell-in and execution of global, multi-market tentpole campaigns, and own all aspects of integrated global brand campaign development. You will work closely with local Lime teams to understand marketing and brand needs for the region and architect strategic marketing campaigns to address local needs while balancing the needs of the master brand. The role requires 7-8+ years of experience working on integrated marketing campaigns, managing multiple global marketing campaigns, and possessing great storytelling and writing skills. Lime offers competitive salaries, performance-based annual bonus, pre-IPO equity, health and wellness offerings, flexible vacation policies, and professional growth opportunities. If you want to make an impact, Lime is the place for you.
Job Description
Lime is the world's largest shared electric vehicle company. We’re on a mission to build a future where transportation is shared, affordable and carbon-free. Our electric bikes and scooters have powered 700+ million rides in 250+ cities on 5 continents, replacing an estimated 150+ million car trips. Named a Time 100 Most Influential Company and Fast Company Brand That Matters, Lime continues to set the pace for shared micromobility globally.
Lime is hiring a dynamic Global Integrated Marketing Lead to join our Brand Marketing team, reporting to the Director of Brand Marketing. The Global Integrated Marketing Lead will spearhead global (multi-market) brand marketing and activation campaigns that strengthen Lime’s brand and reputation among riders, local city policymakers, key opinion leaders globally.
Lime is at an exciting inflection point as we scale rapidly toward our next stage of growth. As we grow our category leadership, we are transitioning to a more structured, high-performing organization and need someone who thrives in this evolution. The ideal candidate has experience scaling teams, products, or processes in a fast-paced, high-growth environment and can balance execution with strategy. In this role, you will help design and implement systems that enable us to move quickly while maintaining quality and efficiency. This is a unique opportunity to make a significant impact as we build the foundation for long-term success.
What you'll do:
- Lead strategy development, creative development, sell-in and execution of global, multi-market tentpole campaigns with the goal of driving awareness for the brand (and our offerings) while improving perception of Lime among our core audiences
- Work closely with local Lime teams (comms & brand, operations and government relations teams) to understand marketing and brand needs for the region (the business brief), architect strategic marketing campaigns to address local needs while balancing the needs of the master brand
- Own all aspects of integrated global brand campaign development in our cities across offline, experiential paid and owned channels, including goal-setting, message development, campaign execution and measurement
- Project manage the localization and adaptation of global campaigns to be on-brand, on-time and on-budget
- Act as the “center of the wheel” amongst cross functional partners and our team (Brand, Comms and Creative) to create impactful campaigns that supports our consistent brand voice globally, knowing how to appropriately customize to the needs of each city and its riders
- Track KPIs and present results of launched initiatives and implement operational improvements
About you:
- 7-8+ years experience working on integrated marketing campaigns
- Experience managing multiple global marketing campaigns, with channels including paid media, off-line activations and experiential
- Possess the ability to both lead AND execute major global campaigns with an eye for efficiency and creative excellence
- Proactive, detail-oriented, creative and high-energy team player
- Possess the keen ability for great storytelling and to write (and present) an amazing deck
- Experience working in a global company across time zones, with an understanding of how to both maintain consistency of global messaging as well as openness to understanding and applying cultural nuances
- Great instincts and ability to confidently communicate with and influence a diverse audience with diverse priorities
- Able to write and articulate a great strategy and set up and present campaign/creative ideas that will align internal and cross-functional stakeholders.
- Strong writer and communicator who can write creatively across channels, including social media, and who just “gets it”
- Able to seamlessly build trusted relationships across all levels
Preferred Qualifications
The anticipated salary range for this position is $90,000 - $160,000. Annual performance bonus, equity and benefits may be provided as part of the compensation package, depending on the position offered. Not all candidates will be eligible for the upper end of the salary range. Exact salary will ultimately depend on multiple factors, which may include the candidate’s location of residence, the successful candidate's skills, experience and other qualifications. In addition to base salary, some roles may be eligible for a variable performance-bonus based on a combination of company performance, employee performance, and management discretion.
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Why Lime?
When you join Lime, you join a global community of smart, caring, talented individuals working together to deliver world-changing results; striving to create an experience that enables Limers to do their best work. Here are some ways we support and invest in our team:
Competitive salaries, performance-based annual bonus and pre-IPO equity
Health and wellness offerings for all team members starting day one including access to top-tier fitness and mindfulness apps
Flexible vacation policies with ample paid holidays tailored to country of residence
Fully-paid leave following the birth or adoption of a child and financial, medical and educational support for Limers pursuing parenthood
Support for retirement and financial goals with unlimited access to financial advisors
Unlimited, complimentary use of our vehicles in hundreds of cities around the world
Professional growth opportunities through quarterly learning days and top-tier tools
Opportunities to connect across teams and locations to network, socialize and volunteer
Culture of belonging with Employee Resource Groups that engage and promote cultural awareness and DEI training across all functions
Consistent recognition of great work through meaningful rewards and career advancements
Benefits and perks vary depending on the nature of your employment and country of residence. Terms and conditions may apply.
If you want to make an impact, Lime is the place for you. Not sure if you meet all the qualifications? If this role excites you we encourage you to apply. Explore all opportunities on our career page.
Lime is an Equal Opportunity Employer, but that’s just the start. We believe different perspectives help us grow and achieve more. That’s why we’re dedicated to hiring and developing the most talented and globally diverse team – which includes individuals with different backgrounds, abilities, identities and experiences. Applicants who require a reasonable accommodation for any part of the application or hiring process can email [email protected] for assistance.
Use of artificial intelligence or an LLM such as ChatGPT during the interview process will be grounds for rejection of your application.
Lime will consider employment for qualified applicants with arrest and conviction records, pursuant to the San Francisco Fair Chance Ordinance, Los Angeles County Fair Chance Ordinance for Employers, the City of Los Angeles Fair Chance Initiative, the California Fair Chance Act, and other applicable law. When reviewing an applicant's criminal history, Lime will consider all of the material duties listed above to determine if there is an adverse and negative relationship between any criminal history and the ability to perform the material duties of the job.
