Growth Marketing Manager

About the role

• As a Growth Marketing Manager, you will lead and execute data-driven marketing strategies to drive user acquisition.

• You will have a direct impact on the growth of the company by leveraging analytics to identify growth opportunities (through experimentation and channel expansion and optimization), designing and optimizing full-funnel campaigns, and collaborating cross-functionally to scale our marketing efforts.

• This position reports to our Head of Demand Generation.

What you will do

• Develop campaigns with a deep understanding of customer pain points and Sparrow’s product and services. Design user journeys to increase user acquisition, reengage prospects, and drive new customers and revenue.

• Support building out and optimizing multi-channel approach and A/B tests across paid media, website, email, content marketing, referrals, etc.

• Drive end-to-end campaign execution through audience identification, project management to develop necessary assets, tracking implementation, and launching and reporting on results.

• Collaborate with internal teams across Marketing, Sales, Product, and CX, as well as external resources and agencies.

• Leverage data to analyze marketing funnels and test results to continuously enhance the user experience, increase user acquisition, and improve conversion.

About you

• BA/BS degree.

• 4+ years in growth marketing, preferably in a B2B SaaS environment.

• Demonstrated experience in executing acquisition strategies across a variety of channels, including at least one paid media channel.

• Strong cross-functional collaboration and project management skills with excellent written and verbal communication skills and great attention to detail.

• Familiarity with marketing automation systems, Salesforce, and other common tools in a B2B marketing tech stack.

• Ability to understand complex acquisition funnels and experience building out reporting and analyzing data to drive and iterate on strategy.