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Growth Marketing Manager: lead data-driven marketing strategies for user acquisition, design full-funnel campaigns & optimize multi-channel approaches.
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Growth Marketing Manager
Sparrow
Job Location
Job Summary
We are seeking a Growth Marketing Manager to lead data-driven marketing strategies for user acquisition. The role involves designing and optimizing full-funnel campaigns, collaborating with cross-functional teams, and leveraging analytics to identify growth opportunities. With 4+ years of experience in growth marketing, the ideal candidate will have a deep understanding of customer pain points and product services. They will work closely with internal teams and external resources to drive end-to-end campaign execution and improve conversion rates. The successful candidate will be responsible for building out and optimizing multi-channel approaches across paid media, website, email, content marketing, referrals, etc. We offer flexible remote work options, $4,000/year travel stipends, and equity in a fast-growing company.
About the role
As a Growth Marketing Manager, you will lead and execute data-driven marketing strategies to drive user acquisition.
You will have a direct impact on the growth of the company by leveraging analytics to identify growth opportunities (through experimentation and channel expansion and optimization), designing and optimizing full-funnel campaigns, and collaborating cross-functionally to scale our marketing efforts.
This position reports to our Head of Demand Generation.
What you will do
Develop campaigns with a deep understanding of customer pain points and Sparrow’s product and services. Design user journeys to increase user acquisition, reengage prospects, and drive new customers and revenue.
Support building out and optimizing multi-channel approach and A/B tests across paid media, website, email, content marketing, referrals, etc.
Drive end-to-end campaign execution through audience identification, project management to develop necessary assets, tracking implementation, and launching and reporting on results.
Collaborate with internal teams across Marketing, Sales, Product, and CX, as well as external resources and agencies.
Leverage data to analyze marketing funnels and test results to continuously enhance the user experience, increase user acquisition, and improve conversion.
About you
BA/BS degree.
4+ years in growth marketing, preferably in a B2B SaaS environment.
Demonstrated experience in executing acquisition strategies across a variety of channels, including at least one paid media channel.
Strong cross-functional collaboration and project management skills with excellent written and verbal communication skills and great attention to detail.
Familiarity with marketing automation systems, Salesforce, and other common tools in a B2B marketing tech stack.
Ability to understand complex acquisition funnels and experience building out reporting and analyzing data to drive and iterate on strategy.
