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Growth Marketing Manager
Presto
Job Location
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Job Summary
Flipster is a next-level trading platform connecting investors to exclusive opportunities in the cryptoverse. As a Growth Marketing Manager, you'll develop and execute growth marketing strategies across the entire funnel, leading impactful content initiatives and collaborating with cross-functional teams. You'll drive measurable results, foster customer engagement, and amplify Flipster's presence in the crypto space. With 3+ years of growth marketing experience in the cryptocurrency or fintech industry, you'll oversee campaigns from planning to deployment, leveraging users' insights to create compelling value propositions. Flexible remote work options and a fast-growing company with equity are offered.
🚀 About Flipster
Flipster(flipster.io) is a next-level trading platform that is connecting investors to insight, and new opportunities brewing in the cryptoverse. We uncover exclusive opportunities and provide a high-performance platform to put them to work. We believe in an exciting, bold future for crypto. A decentralized, well-governed space, that sparks progress for investors, traders and amazingly innovative crypto projects simultaneously. Flipster will unlock access to ideas we can't even imagine yet. We aim to propel their development and uncover potential.
As a Growth Marketing Manager at Flipster
You are a dynamic and creative marketing expert with a passion for driving growth through innovative, results-driven campaigns. You will be responsible for developing and executing growth marketing strategies across the entire funnel—from brand awareness to business growth. You'll lead impactful content initiatives for Flipster’s core products, effectively communicating their unique value propositions to foster customer engagement and loyalty. Working closely with cross-functional teams and external partners, you will amplify Flipster’s presence in the crypto space.
Responsibilities
- Work cross-functionally to deliver marketing campaigns that drive measurable results and foster organizational alignment.
- Oversee the entire process of growth-focused campaigns, from planning to deployment, ensuring continuous engagement and optimization throughout the customer journey.
- Design and execute campaigns aimed at expanding Flipster’s market share, with a focus on user acquisition, retention, and long-term business growth.
- Monitor key performance indicators (KPIs) and marketing metrics, ensuring campaign OKRs are met and using data insights to continuously refine and improve strategies.
- Leverage users' insights to create compelling value propositions and growth-driven go-to-market strategies for Flipster’s products.
- Collaborate with the product team to develop positioning strategies that differentiate Flipster’s products and services in the market, supporting overall business growth.
Qualifications
- 3+ years of growth marketing experience in the cryptocurrency or fintech industry, preferably within the trading space.
- In-depth knowledge of financial markets, with a particular focus on the crypto industry.
- Strong project management skills, with experience in stakeholder management and data-driven decision-making.
- Ability to translate complex data into clear, actionable insights and narratives for diverse audiences.
- Hands-on experience in planning, building, and executing marketing campaigns across multiple channels.
Hiring Process
- 1st round interview with the hiring managerÂ
- Take-home assignment review
- 2nd round interview with the cross- teamÂ
