Growth Marketing Specialist

⭐ Who we are

Lodgify is not just any startup, we're a fast-growing company leading the vacation rental industry with our innovative software. And we raised $30M to do exactly that!

Our platform empowers property owners and managers to efficiently manage and market their rental businesses online. We are an international team of more than 350 people and over 60 different nationalities, founded in the heart of sunny Barcelona. 

⭐ Role Overview

As a Growth Marketing Specialist, you will drive user acquisition, engagement, and retention through a mix of analysis, creativity, and execution. You’ll scale our affiliate, referral, and conversion strategies while optimizing the customer journey for measurable results. Collaborating with teams like CRM, product, design, and sales will be key to your success. You’ll thrive in this role if you are proactive, results-oriented, and able to quickly adapt and act on insights.

⭐ How will you make an impact?

• Affiliate & Referral Program Management. Own the strategy, implementation, execution and optimization of both our affiliate and referral programs to increase customer acquisition, retention, and viral growth. Recruit new partners, onboard affiliates, and continually assess and refine program performance.

• Conversion Rate Optimization. Conduct in-depth analysis of customer journeys, funnels, and behavior to identify friction points and optimize conversion across the entire funnel from acquisition to revenue retention. Implement A/B and multivariate tests to refine landing pages, onboarding, and user flows.

• Data-Driven Insights. Continuously monitor and analyze business performance metrics (e.g., CAC, LTV, churn, MRR) and translate data into actionable insights to optimize strategies. Build dashboards and reports in Google Sheets/Excel to share insights with stakeholders.

• Market & Competitor Research. Stay on top of industry trends, analyze competitor strategies, and benchmark our growth tactics to identify new opportunities in the market.

• Product-Led Growth (PLG). Drive PLG initiatives by optimizing user flows, sign-up processes, onboarding experiences, and trial-to-paid conversion rates, especially in our B2B SaaS, freemium, and self-service model.

• Cross-Functional Collaboration. Work closely with product, design, and the other four marketing teams to implement growth strategies and ensure consistent messaging that align with business objectives, ensuring brand consistency and seamless user experiences across all touchpoints.

⭐ What makes you a great fit?

• 3+ years of proven experience in growth marketing, with a strong focus on affiliate/referral programs and conversion rate optimisation (CRO)

• You have hands-on experience designing and implementing affiliate programs, viral loops, loyalty programs or referral mechanisms.

• A strong understanding of business metrics (MRR, ARPU, CPA, LTV, churn) and proven ability to drive measurable improvements with great attention to detail.

• Proven success in CRO, including experience in A/B testing and user flow analysis

• You’re comfortable working with technical teams and know how to communicate effectively with them.

• A data-driven mindset with advanced skills in Google Sheets, Excel, and data visualization tools like Tableau or Google Data Studio. Comfortable digging into data and deriving actionable insights. You are able to create professional slides and presentations.

• Highly proactive, hands-on, with a self-starter mindset, thriving in fast-paced environment while continuously seeking out new growth frameworks, tools, and emerging industry trends to stay ahead of the curve.

• Proficient English level and communication skills, with the ability to clearly present complex data and ideas to stakeholders across all levels.

⭐ How can you earn extra bonus points?

• You have a strong understanding of PLG strategies and customer journey optimization, specifically in a B2B SaaS context.

Why you’ll love us:

You’ll be part of a growing, dynamic company with a truly international team. At Lodgify, we are full of contagious energy, hard work, and passion for what we do. We celebrate diversity and are proud to acknowledge a variety of backgrounds, perspectives and skills in our team; committed to creating a workplace where everyone is heard and feels a sense of belonging.

What's in it for you?*

🏠 The freedom to work from home any day that works for you.

🌴 Enjoy 25 working days of paid vacation and Jornada Intensiva in August.

💊 Top-notch Cigna health insurance (includes travel insurance, dental plan, psychologist and we cover pre-existing conditions too).

😋 Save on meals! Enjoy a monthly allowance of 150€ and, in addition, a Flexible Remuneration plan with up to 70€. Plus, enjoy a 50% discount on Ametller’s prepared dishes to level up your mealtime!

🚇 Flexible Remuneration options for your transportation needs.

🖥️ Elevate your workspace. We provide a home-office setup allowance to ensure you have everything you need for a productive and comfortable work environment.

🇪🇸 Free Spanish classes.

🤑 Boost your earning potential with our referral program that offers paid compensation.

🌟 Fuel your day with a daily office breakfast buffet and join our monthly events like football tournaments, wine tastings, hikes, kayaking and more!

🎯 Work in a dynamic environment with offices fully equipped for fun with ping pong, foosball, surrounded by an international team of +60 nationalities.

*Benefits offered may differ based on the type of contract that is issued

So, what are you waiting for? Apply now!

All applications and CVs must be submitted in English 😉