Growth Marketing Specialist
PinterestJob Summary
We are seeking a strategic Growth Marketing Specialist to manage paid social and app campaigns, track KPIs, optimize marketing operations, and collaborate with product, engineering, and brand teams. The role involves daily management of marketing channels, overseeing tests, adjustments, and measurement in a high-growth environment. You must have hands-on experience managing paid advertising channels. Key responsibilities include owning tracking and measurement of paid KPIs using Mobile Measurement Partners and in-house data for weekly reporting, evaluating marketing performance, making data-driven recommendations, assisting with custom reports, working with the creative team on data insights, developing long-term growth strategies, handling daily channel management, conducting keyword research, establishing relationships with product and brand teams, and more. We require a bachelor's degree in Marketing, Analytics, Business, or equivalent experience, 3+ years of experience managing paid performance marketing channels, proficiency in Google Ads, Facebook Ads, keyword management, cross-functional collaboration, ability to manage multiple priorities, excellent communication skills. This role is not eligible for relocation assistance but offers a flexible work model with in-person collaboration twice a year anywhere in the country.
Company Benefits
- ✓No Relocation Assistance
- ✓Flexible Work Model with In-Person Collaboration Twice a Year
We are seeking a strategic Growth Marketing Specialist to join our team. This role involves launching paid social and app campaigns, owning measurement reporting, tracking KPIs, and optimizing marketing operations. You'll collaborate closely with product, engineering, and brand teams to maximize business impact and directly support paid performance marketers.
This role will involve day-to-day management of the marketing channels, overseeing tests, channel adjustments and measurement in a high-growth environment. As such, you must have hands-on experience managing paid advertising channels to be considered for this role.
What you’ll do:
Own tracking & measurement of paid KPIs using a combination of Mobile Measurement Partners and in-house data for weekly reporting. Evaluate Marketing performance/impact and make data-driven recommendations for how to adjust our approach to reach our ambitious goals. Assist with the creation and delivery of custom reports.
Work with the in-house creative team to provide data insights around creative testing and performance to inform new creative briefs.
Work with Marketers to develop long term growth strategies for marketing channels (Google, Meta, Display).
Handle daily marketing channel management, including campaign creative uploads, budget changes and bid adjustments. Implementation directly in marketing channels.
Conduct in-depth keyword research, competitive analysis, and keyword optimization to drive highly effective Paid Search campaigns.
Establish close relationships with product and brand marketing to exchange learnings, best practices, and key tentpole moments throughout the year.
What we’re looking for:
Bachelor’s degree in a relevant field such as Marketing, Analytics, Business, or equivalent experience.
3+ years direct experience working at scale across multiple paid performance marketing channels.
Proficiency in running and optimizing paid campaigns across Google Ads, Facebook Ads, and other platforms. Experience with keyword management in Paid Search.
Ability to collaborate cross-functionally with product, engineering, creative and analytics teams
Ability to manage multiple priorities in a fast-paced environment and ensure high quality deliverables with high attention to detail.
Excellent communication skills with both non-technical and technical audiences.
Relocation Statement:
This position is not eligible for relocation assistance. Visit our PinFlex page to learn more about our working model.
In-Office Requirement Statement:
We let the type of work you do guide the collaboration style. That means we're not always working in an office, but we continue to gather for key moments of collaboration and connection.
This role will need to be in the office for in-person collaboration twice a year, and therefore can be situated anywhere in the country.
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