Head of Marketing
Ethena Labs
- Location
- Anywhere in the world
- Posted
Crypto-based synthetic dollar protocol | Head of Marketing at Ethena Labs
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Head of Marketing
Ethena Labs
Job Location
Job Summary
Ethena Labs is building a crypto-based reward-accruing synthetic dollar protocol with a team of experienced professionals from traditional finance and crypto engineering. The company aims to create a synthetic dollar that is not reliant on existing banking infrastructure, revolutionizing decentralized finance. As the Head of Marketing, you will be responsible for shaping and executing Ethena's marketing strategy to enhance brand visibility, community engagement, and product adoption. You will work closely with various teams to align marketing efforts with the company's business objectives. With a flexible remote work environment and opportunities for growth and learning, Ethena Labs is an exciting opportunity for those passionate about crypto and decentralized finance. The role requires extensive experience in marketing sectors, a deep understanding of crypto industry trends, and exceptional written and verbal communication skills.
Who We Are:
Ethena Labs is building the first crypto-based reward-accruing synthetic dollar protocol. Arthur Hayes is a founding advisor and the team has deep experience across traditional finance and crypto engineering from firms such as Cerberus, Wintermute, BITMEX, Flow Traders, Deribit, Paradigm, GMX, Zircuit, Chainlink and Kaiko. We are backed by every major exchange and trading entity in the space.
What we are Doing:
We are building two interlinked products: a crypto-native synthetic dollar (USDe) and an Internet Bond (sUSDe) accruing rewards via a delta-neutral derivatives portfolio.
We believe creating a synthetic dollar which is not reliant on existing banking infrastructure is the single most important problem to solve and the largest opportunity in crypto today.
USDe will form the first part of a broader ecosystem of products we are building including fixed and floating rate Internet bonds and composable repo markets.
Join us!!
The Role
The Head of Marketing at Ethena will be responsible for shaping and executing Ethena’s marketing strategy to enhance brand visibility, community engagement, and product adoption.
This role requires you to have, or at least have the ability to develop, a deep understanding of the crypto ecosystem and institutional finance, including trends and audience behaviors, to drive sustainable growth. The Head of Marketing will work closely with Leadership Product Engineering, Business Development, and Research Teams to align marketing efforts with Ethena’s extraordinarily bold business objectives.
What You’ll Do
Take ownership of, and lead on, all of Ethena’s Marketing initiatives
Develop, formalize, implement and deliver a comprehensive marketing strategy to support and drive Ethena’s vision and business objectives
Elevate Ethena’s products, including the newly launching Ethena Network ecosystem, across all channels & platforms possible
Help Ethena Network apps with their go-to-market marketing strategy and align content with Ethena’s brand
Writing content for Ethena blog posts and launch announcements.
Collaborate with internal and external designers to enhance branding, content and marketing materials, particularly with regards to X/Twitter.
Construct & maintain a marketing calendar and content pipeline to ensure consistent and strategic outreach. Coordinating these with the wider organisation
Act as a mentor/advisor to ecosystem teams. Ensuring Ethena’s brand tones/standards are felt throughout it, while allowing the projects to have distinct identities.
Organize & host Ethena business & community events at conferences as well as other forums like X spaces, Discord etc.
Work with key partners to continue to build an industry-leading community and their engagement.
Collaborate with & manage external PR teams, journalists & KOL’s
What We’re Looking For
Extensive experience in a variety of marketing sectors in Tech or Finance
Proven track record of driving brand growth, user acquisition, and community engagement in the crypto/digital assets/web3
Deep understanding of crypto industry trends and active engagement with crypto communities, especially on platforms like Crypto Twitter.
Ability to communicate complex crypto and technical concepts to diverse audiences.
Experience with graphic design tools like Figma to support content production.
Exceptional written and verbal communication skills in English, with a talent for storytelling.
Why Ethena Labs?
Join a forward-thinking, crypto-native company with a mission to revolutionize decentralized finance.
Work alongside a passionate and innovative team that values collaboration and creativity.
Enjoy a flexible, remote-friendly work environment with opportunities for growth and learning.
If you subscribe to the mission of separating the dollar from the state, then we want to hear from you!
We look forward to receiving your application and will be in touch after having a chance to review.
In the meantime, here are some links to more information about Ethena Labs to help you check us out:
