Head of Pricing and Packaging
Pennylane
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- Posted
Head of Pricing and Packaging at Pennylane: drive growth, deliver value, and shape pricing strategy
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Head of Pricing and Packaging
Pennylane
Job Location
Job Summary
Pennylane is seeking a Head of Pricing and Packaging to shape and execute their pricing strategy, drive growth, and deliver exceptional value to clients. The role involves designing and optimizing product packaging, identifying revenue streams, and creating value-based pricing strategies. The ideal candidate has 8+ years of experience in pricing, product management, or strategy roles, with a proven track record of implementing successful projects. Pennylane offers flexible remote work options, competitive compensation, company shares, and additional perks such as fitness spaces, language learning tools, and Apple equipment. The company values diversity, equity, and inclusion and is committed to providing an equal employment opportunity.
Are you looking to have an impact on the daily life of millions of entrepreneurs in France (and tomorrow in Europe)?
Are you looking for a work environment that values trust, proactivity, and autonomy?
Are our Engineering principles aligned with your vision?
Then Pennylane is the right place for you !
Our vision
We aim to become the most beloved financial Operating System of French SMEs (and soon, European ones).
We help entrepreneurs rid themselves of time-consuming tasks related to accounting and finance while providing them with access to key financial information to assist in making the best decisions for their business.
About us
Pennylane is one of the fastest growing Fintechs in France (and soon to be in Europe!)
In 4 years of existence, we’ve managed to :
💻 Make ourselves known as a groundbreaking accounting and financial software for small businesses and their accountants
💰 Raise a total of €150 millions, including from Sequoia, the famous fund from the Silicon Valley who invested early in companies like Google, Facebook, Airbnb, Stripe, Paypal and much more...
👨👩👧👦 Grow from 7 cofounders to 550+ happy Pennylaners : we’re now recognized as one of the greatest places to work in France (and also remotely), with a 4.6/5 rating on Glassdoor.
🌍 Build an international environment with more than 25 nationalities, with a strong remote-friendly culture, where 30% of the employees are already working from all parts of Europe
🤝 Earn the trust of thousands of customers and accounting firms and obtain outstanding ratings
🚀 Already more than 200,000 small and medium-sized enterprises (SMEs) and over 3,500 accounting firms use Pennylane in France!
Why This Role Matters
As the Head of Pricing and Packaging, you will be pivotal in shaping and executing our pricing strategy to enhance Pennylane’s market positioning and drive growth. Collaborating closely with the ExCo, you will implement pricing models and packaging solutions that boost revenue and enable us to deliver exceptional value to our diverse range of clients, from SMEs to accounting firms.
Key Responsibilities
Pricing design and strategy
- Own and evolve the company's global pricing and packaging strategy [although a new pricing grid should hopefully be agreed upon before his/her arrival]
- Build and maintain pricing governance frameworks and processes
- Design and optimize product packaging across different market segments
- Identify opportunities for new revenue streams and monetization models
- Create value-based pricing strategies for new product features
- Develop pricing tiers that align with customer value perception and usage patterns
Analytics & Optimization
- Drive data-driven pricing decisions through advanced analytics and market research
- Conduct regular price sensitivity analyses and elasticity studies
- Monitor and analyze competitive pricing landscape
- Analyze customer behavior and usage patterns to inform pricing decisions
- Measure and optimize pricing effectiveness across different market segments
Cross-functional Collaboration
- Lead cross-functional projects to develop and execute pricing initiatives that align with company strategy and market dynamics
- Work closely with Product teams to incorporate pricing considerations into product roadmap
- Partner with Sales on deal structures, discounting guidelines, and pricing tools
- Collaborate with Marketing on pricing communication and value proposition
Qualifications
- 8+ years of experience in pricing, product management or strategy roles (including in specialized consulting firms)
- 3+ years of experience specifically in SaaS pricing and packaging
- Strong analytical and quantitative skills
- Proven track record of implementing successful projects in a cross-functional environment
What do we do to make your work life easier
🏢 You'll be able to work remotely from your country of residence, as long as it is in Europe and within a maximum time difference of two hours from the CET time zone
🌴 Wherever you are based, you will get 25 vacations days paid by Pennylane
💵 You’ll have a competitive compensation package
📈 You'll get company shares to enjoy a piece of the success story you're building with us
🏡 You’ll have a budget to turn your home into a more comfortable workspace, as well as a monthly allowance to work from a coworking space whenever you feel like it
⛹️ Through our partner Gymlib, you’ll have access to 8000 fitness spaces in Europe and more than 300 activities related to wellness
🇬🇧 You’ll have access to Busuu to perfect your English or your French
💻 You’ll get the latest Apple equipment
🎉 We are committed to regularly coming together for company events such as Tech Days (which bring remote Pennylaners together every 3 months) or our annual company seminar, fostering significant moments of cohesion for everyone.
If you are based in France, you will have a French contract following French regulation on top of the additional perks : 6 to 12 RTT, 5 weeks PTOs, lunch credits (Swile), Alan Blue healthcare cover and regular events in cities where Pennylaners are mostly presents (Lyon, Bordeaux, Nantes…)
We're working on providing those last advantages to our people based outside of France as well, but it can be quite more complex depending on different countries.
Who are we looking for ?
To thrive at Pennylane, you need :
-To speak English (level is assessed and appreciated according to the department you’re applying to)
-To be energized by an ever-shifting work environment
-To be highly collaborative (within your team or other stakeholders)
-Sufficiently experienced to prioritize business-led actions on your day to day activity
We know that some people are less likely to apply than others, if they don’t feel like they meet the full list of criteria.
If you’re hesitating, we encourage you to apply : who knows, it might be the start of a meaningful and long-lasting collaboration.
We also want to emphasize that we fully embrace diversity, equity and inclusion and that we’re doing our best to create a safe and inclusive environment.
We are committed to providing an equal employment opportunity regardless of gender, sexual orientation, origin, disabilities, or any other traits that make you who you are. If anything, diversity makes us a more fun place to work at.
