Head of Product Marketing
OneSignalJob Summary
We are seeking an experienced Head of Product Marketing to drive product launches and marketing strategy for OneSignal's self-serve and direct sales business. The ideal candidate will have 10+ years of product marketing experience, exceptional communication skills, and a strong analytical mindset. They will oversee go-to-market strategy, define customer profiles, and create compelling messaging to drive sales and growth. This role requires collaboration with cross-functional teams, including product managers, engineering, design, and sales. The successful candidate will have a deep understanding of the product, customers, market, and buyer journey to drive OneSignal's growth. With a competitive salary range of $200k-$225k per year, this is an excellent opportunity for a strategic and creative product marketer to join our fast-growing team.
About The Team:
To achieve our ambitious goals, we’re seeking an experienced Head of Product Marketing to help drive product launches and product marketing strategy across both our self-serve and direct sales business. This person will be responsible for developing the messaging and go-to-market strategy and orchestrating innovative campaigns to deliver business value for customers and growth for OneSignal.
Product Marketing works closely with product managers, engineering, and design on product strategy and partners with marketing, sales, and customer success to bring new products and use cases to market. We’re looking for a strategic, analytical, and creative product marketer to join our fast-growing team.
As part of the Product team, you will gain a deep understanding of our product, our customers, our market, and the buyer journey to drive OneSignal’s growth. Much of the work will focus on launching products and use cases, but this versatile role will touch a variety of areas, including user research, analyses, site design, and more.
What You'll Do:
Oversee the go-to-market strategy and narrative for our product portfolio
Define and validate our ideal customer profile
Establish differentiated messaging based on customer and market insights
Own and contribute to product and feature launches and cross-functional rollout
Clearly articulate the product’s value, benefits, use cases, and how we solve customers’ needs to a global audience
Create a quarterly GTM narrative with priorities to drive sales and marketing enablement and sales program
Create compelling messaging, positioning, narratives, and enablement materials, including emails, blog posts, newsletters, decks, webinars, presentations, landing pages, website updates, product tours, one pagers, etc.
Enable and educate Sales on product positioning and how it solves known customer pain points
Collaborate closely with PMs, Design, Engineering, Marketing, and Sales to help drive go-to-market strategy with a customer-first mindset
Collaborate with the customer success team to drive account retention and upsell
Directly interact with customers through support channels, surveys, and 1 on 1 conversations
Analyze insights across the market, competitors, customer success, and sales to help inform and develop the product roadmap
Dive into the data to understand how our customers use our products to drive demand and adoption of the product, and evolve the pain points OneSignal solves
Help improve onboarding, retention, activations and upsell
Analyze the competitive landscape and their positioning, industry trends, and thought leaders
Evolve how OneSignal positions and messages our product to gain market share
What You'll Bring:
10+ years of product marketing experience, ideally at a B2B SaaS or developer-tool company
Demonstrates exceptional written, visual, verbal communication, and presentation skills.
Has the ability to lead and influence cross-functional teams with a clear vision and to deliver results
Has a strong analytical and data-driven mindset, with the ability to gain insights from complex datasets and translate them into actionable strategies
A passion for understanding the customer, their needs, and how we can best address them
2+ years of managing direct reports and directly managing small teams, program managing the work of large cross-functional teams, and collaborating with senior cross-functional stakeholders
Can operationalize strategic plans, including setting resourcing, navigating tradeoffs, and ensuring timely execution
Excellent written, verbal, and visual communication skills with an insane attention to detail
A Get Stuff Done attitude with the ability to jump into the details and work through problems
Highly collaborative with a deep sense of ownership and accountability
Experience managing and executing cross-functional projects with a variety of stakeholders and moving pieces
Preference for experience with Product Led Growth company, global customer base, and a freemium model
The New York and California base salary for this full time position is between $200,000 to $225,000. Your exact starting salary is determined by a number of factors such as your experience, skills, and qualifications. In addition to base salary, we also offer a competitive equity program and comprehensive and inclusive benefits.
