Apollo.io
Lead product marketing for Apollo's data and enrichment offerings. Shape strategy, launch features, and drive adoption through cross-functional collaboration and GTM campaigns.
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Apollo.io
Apollo is seeking a Product Marketer to lead their data and enrichment offerings. The role involves shaping product strategy, launching new features, and growing adoption. Key responsibilities include gathering market insights, working with the product team on the roadmap, running GTM campaigns, and enabling sales teams. Candidates should have 8+ years of experience, preferably in high-growth B2B SaaS companies, with a strong understanding of data products and customer-centric approaches.
Position Overview:
Apollo is looking for a strong product marketer to own our data and enrichment offering.
This is an exciting opportunity to shape product strategy, launch new functionality, and grow continuous adoption of our enrichment offering. You’ll also look after our data - our core asset at Apollo.
Your mandate -
Gather market insights, monitor competitors, and synthesize customer insights to deeply understand our target market and shape strategy
Work hand in hand with product to inform the roadmap and prioritize
Launch new products and features for our data and enrichment offerings that deliver customer value
Partner across marketing and sales to spin up effective campaigns and programs that grow awareness and adoption of our enrichment offering
Coordinate with other teams who leverage data to collect and prioritize requirements
This is a highly cross-functional role. You will work closely with partners across R&D and GTM. This role reports to the Head of Product Marketing. This role is fully remote (but must be based in North America) and will require occasional travel.
Responsibilities:
Develop a more comprehensive understanding of the RevOps persona
Gather customer insights and develop a keen understanding of the market and competitors
Work hand in hand with product to shape the roadmap
Bring new products and features to market
Run GTM campaigns, partnering across marketing and with Sales
Enable our Sales teams to effectively sell to and support customers
Own the Apollo data narrative
Partner with use case focused teams to coordinate roadmaps
Qualifications:
8+ years of experience
5+ years of experience at a high-growth b2b SaaS company preferred
Experience marketing a data product and/or deeply understanding a data consumer. Experience with the RevOps and Sales personas is a big plus
Strong product strategy chops - experience leveraging customer insights to make informed recommendations that shape product direction
Deep customer centricity - appreciation for customer insights with experience running research efforts and delivering actionable recommendations
Experience running complex integrated GTM motions and partnering effectively across marketing and sales teams
Excellent storytelling, communication, and presentation skills
Strong cross-functional collaboration - great at working across many teams
Bias toward action - ability to get things done and move things forward
