Lifecycle Marketing Manager
Dropbox
- Location
- United States of America
- Posted
- Salary Range
- 128k - 195k USD
Demand generation lifecycle marketer for Dropbox, focusing on nurture marketing strategies, lead scoring, and campaign optimization.
Remote Jobs
Product Marketing Manager
Didomi
- Location
- United States of America
- Posted
Product Marketer at Didomi: Develop compelling messaging, define go-to-market strategies, and create content that highlights the value of their platform.
Product Marketing Manager
MyFitnessPal
- Location
- United States of America
- Posted
- Salary Range
- 78k - 117k USD
Drive MyFitnessPal's product strategy by developing go-to-market plans, conducting market research, and collaborating with cross-functional teams to enhance brand presence and user engagement.
Product Marketing Manager
Swapcard
- Location
- Canada
- Posted
Product Marketing Manager at Swapcard: lead product marketing & sales enablement, develop GTM strategy, create compelling narratives & assets
Product Marketing Manager
Athennian
- Location
- Canada
- Posted
Lead product marketing at Athennian by developing go-to-market strategies, shaping messaging, conducting market research, enabling cross-functional teams, creating content, and measuring performance to drive product adoption and awareness in the legal, tax, finance, and compliance sectors.
Product Marketing Manager
Rocket Money
- Location
- United States of America
- Posted
- Salary Range
- 110k - 130k USD
Enhance the Rocket Visa Signature® Card experience through strategic product marketing, cross-functional collaboration, and data-driven campaigns at Rocket Money.
Engagement Marketing Manager
LearnLux
- Location
- United States of America
- Posted
- Salary Range
- 110k - 150k USD
Member Marketing Manager at LearnLux: drive member engagement & adoption for workplace financial wellbeing platform
Tutor Marketing Manager
ClassDojo
- Location
- United States of America
- Posted
- Salary Range
- 125k - 208k USD
Marketing Manager at ClassDojo: Lead growth campaigns for Dojo Tutor, leverage teacher network, conduct research, and refine strategies to expand reach beyond email. Join us in revolutionizing education!
Lead Product Marketing Manager - Data & Enrichment
Apollo.io
- Location
- British Virgin Islands
- Posted
Lead product marketing for Apollo's data and enrichment offerings. Shape strategy, launch features, and drive adoption through cross-functional collaboration and GTM campaigns.
Earn Marketing Manager
Binance
- Location
- Brunei Darussalam
- Posted
Marketing Manager job at Binance for integrated marketing campaigns, data analytics, and brand engagement.
Manager - Marketing Finance
hims & hers
- Location
- United States of America
- Posted
- Salary Range
- 130k - 160k USD
Join Hims & Hers as a Marketing Finance Manager, driving decision-making with data analysis and budget planning expertise.
Associate Manager - Offline Marketing
Ro
- Location
- United States of America
- Posted
Associate Manager Offline Marketing at Ro: drive new patient growth from offline channels using data-driven decision making.
Digital Marketing Manager
Testlio
- Location
- Brazil
- Posted
Digital Marketing Manager at Testlio: Develop and execute end-to-end digital marketing campaigns, generate high-quality leads, and grow the sales pipeline.
Digital Marketing Manager
Retraced
- Location
- Denmark
- Posted
Digital Marketing Manager for Fashion industry with experience in SaaS/Greentech/Fashion, managing digital marketing strategy, SEO, social media, and online events.
Product Marketing Manager - Design
Figma
- Location
- United States of America
- Posted
- Salary Range
- 149k - 288k USD
Lead product launches, develop messaging, manage beta programs, create educational content, and collaborate with cross-functional teams at Figma. Drive adoption and growth for core design products.
Marketing Technology Manager
Xero
- Location
- United States of America
- Posted
Marketing Tech Manager at Xero: Design & optimize marketing tech stack for partner acquisition & engagement
Marketing Technology Manager
Xero
- Location
- New Zealand
- Posted
Marketing Technology Manager at Xero: Build and configure marketing tech stack for ROI-driven hyper-personalized marketing
Manager - Marketing Operations
OfferFit
- Location
- Canada
- Posted
- Salary Range
- 133k - 153k USD
Optimize marketing operations at OfferFit by implementing automation systems, enhancing lead scoring, maintaining data integrity, and driving efficient campaign execution. Join a collaborative team in a remote-first environment with comprehensive benefits.
Marketing Operations Manager
Conga
- Location
- Germany
- Posted
Marketing Operations Manager EMEA: Optimize lead funnel, manage marketing tech stack & collaborate with global teams to drive pipeline & revenue growth.
Marketing Operations Manager
Conga
- Location
- France
- Posted
Marketing Operations Manager EMEA - Optimize lead funnel, manage marketing tech stack & support Business Development teams
Lifecycle Marketing Manager
Dropbox
Job Location
Salary Range
128k - 195k USD / YEAR
Job Summary
We are seeking a demand generation lifecycle marketer to develop and execute comprehensive nurture marketing strategies for Dropbox prospects, aiming to improve funnel conversion rates, revenue, and retention. The ideal candidate will have 8+ years of experience in Marketing, with a focus on demand generation, customer acquisition lifecycle management, and integrated marketing roles. They should be able to craft and optimize nurture campaigns, collaborate with cross-functional teams, and drive business outcomes through data-driven insights. With expertise in Salesforce and Marketo, the marketer will partner with Product Marketing to prioritize target audiences and tailor campaigns for effective engagement. The role offers flexible remote work options, $4,000/year travel stipends, and equity in a fast-growing company.
Role Description
We are looking for an demand generation lifecycle marketer to level up our monetization and retention efforts.
As an demand generation lifecycle marketer you will develop, execute & optimize comprehensive nurture marketing strategies to better engage Dropbox prospects with the ultimate goal to improve funnel conversion rates, revenue and retention.
You understand the marketing & sales process and associated tech stacks, are obsessed with testing & reporting, and have the strategic & creative chops to deliver on key objectives while keeping the customer experience front and center.
You’re passionate about Marketing and are looking to expand and grow your lifecycle marketing career. You are also excited to work globally and closely cross-functional partners including Sales, Product Marketing, Digital Marketing leads and more.
Responsibilities
Craft and optimize demand generation nurture campaigns across product lines and geographies to monetize and retain users.
Implement lead generation programs to drive marketing-sourced pipeline for Sales.
Collaborate with marketing operations and sales team to understand lead quality and make data-driven adjustments to improve conversion rates.
Collaborate with data science, content, design, and digital marketing teams
Partner with Product Marketing to prioritize target audiences & segments and tailor campaigns to effectively reach and engage them.
Inform the optimal lead scoring and routing approach to optimize quality of leads
Requirements
Minimum of 8+ years of experience in Marketing, with at least 5+ years focused on demand generation, customer acquisition lifecycle management (LCM), and/or integrated marketing roles
Established track record of bringing customer data, segments, channel, creative, content, and offers together to drive needed business outcomes via nurture strategies
Expert in end-to-end campaign development, execution, and measurement, specifically working with Marketing operations in the set up, execution and optimization of nurture programs
Fluent in interpreting data, creating alignment around actionable insights and translating it into applicable changes
Strong interpersonal skills to build collaborative relationships and create alignment with team members and cross-functional teams.
Experience in reaching business audiences, with a preference towards the SMB and Mid-Market segments
Experience and understanding of Salesforce (SFDC) and Marketo
Preferred Qualifications
Bridging demand generation activities and self serve programs.
Digital marketing of a Enterprise B2B SaaS product.
