Lifecycle Marketing Manager
Dropbox
- Location
- United States of America
- Posted
- Salary Range
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Demand generation lifecycle marketer for Dropbox, focusing on nurture marketing strategies, lead scoring, and campaign optimization.
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Lifecycle Marketing Manager
Dropbox
Job Location
Salary Range
128k - 195k USD / YEAR
Job Summary
We are seeking a demand generation lifecycle marketer to develop and execute comprehensive nurture marketing strategies for Dropbox prospects, aiming to improve funnel conversion rates, revenue, and retention. The ideal candidate will have 8+ years of experience in Marketing, with a focus on demand generation, customer acquisition lifecycle management, and integrated marketing roles. They should be able to craft and optimize nurture campaigns, collaborate with cross-functional teams, and drive business outcomes through data-driven insights. With expertise in Salesforce and Marketo, the marketer will partner with Product Marketing to prioritize target audiences and tailor campaigns for effective engagement. The role offers flexible remote work options, $4,000/year travel stipends, and equity in a fast-growing company.
Role Description
We are looking for an demand generation lifecycle marketer to level up our monetization and retention efforts.
As an demand generation lifecycle marketer you will develop, execute & optimize comprehensive nurture marketing strategies to better engage Dropbox prospects with the ultimate goal to improve funnel conversion rates, revenue and retention.
You understand the marketing & sales process and associated tech stacks, are obsessed with testing & reporting, and have the strategic & creative chops to deliver on key objectives while keeping the customer experience front and center.
You’re passionate about Marketing and are looking to expand and grow your lifecycle marketing career. You are also excited to work globally and closely cross-functional partners including Sales, Product Marketing, Digital Marketing leads and more.
Responsibilities
Craft and optimize demand generation nurture campaigns across product lines and geographies to monetize and retain users.
Implement lead generation programs to drive marketing-sourced pipeline for Sales.
Collaborate with marketing operations and sales team to understand lead quality and make data-driven adjustments to improve conversion rates.
Collaborate with data science, content, design, and digital marketing teams
Partner with Product Marketing to prioritize target audiences & segments and tailor campaigns to effectively reach and engage them.
Inform the optimal lead scoring and routing approach to optimize quality of leads
Requirements
Minimum of 8+ years of experience in Marketing, with at least 5+ years focused on demand generation, customer acquisition lifecycle management (LCM), and/or integrated marketing roles
Established track record of bringing customer data, segments, channel, creative, content, and offers together to drive needed business outcomes via nurture strategies
Expert in end-to-end campaign development, execution, and measurement, specifically working with Marketing operations in the set up, execution and optimization of nurture programs
Fluent in interpreting data, creating alignment around actionable insights and translating it into applicable changes
Strong interpersonal skills to build collaborative relationships and create alignment with team members and cross-functional teams.
Experience in reaching business audiences, with a preference towards the SMB and Mid-Market segments
Experience and understanding of Salesforce (SFDC) and Marketo
Preferred Qualifications
Bridging demand generation activities and self serve programs.
Digital marketing of a Enterprise B2B SaaS product.
