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Marketing Analytics Specialist
Binance
Job Location
Job Summary
We are seeking a highly analytical Marketing Analytics Specialist to join our dynamic marketing team. The ideal candidate will possess strong analytical skills, a deep understanding of digital marketing channels, and proficiency in SQL and data visualization tools. This role involves drawing insights from various data sources, implementing projects based on these insights, and collaborating with multiple stakeholders to craft effective go-to-market strategies. As part of our team, you will work with passionate colleagues, ship impactful features, and contribute to groundbreaking projects. We value curiosity, ownership, and a drive to improve. With flexible remote work options, $4,000/year travel stipends, and equity in a fast-growing company, Roboflow is where you will thrive. Apply now and help us shape the future of AI! The role requires a Bachelor's degree in Marketing, Business, Data Science, or a related field, proven experience in data analysis, strong SQL skills, and excellent communication and collaboration skills. You will work with cross-functional teams to translate complex data into clear and actionable business insights, identify gaps in business metrics and user behavior trends, and set up necessary infrastructure to alert business leaders about emerging trends and patterns.
We are seeking a highly analytical and data-driven Marketing Analytics Specialist to join our dynamic marketing team. The ideal candidate will possess strong analytical skills and a deep understanding of digital marketing channels. This role will involve drawing insights from various data sources, implementing projects based on these insights, and collaborating with multiple stakeholders to craft effective go-to-market strategies.
Key Responsibilities:
- Data Analysis and Interpretation:
- Digital Marketing Expertise:
- Insights Generation:
- Project Implementation:
- Utilize strong analytical skills to interpret complex data sets and generate actionable insights.
- Proficiency in SQL to query databases and extract relevant data for analysis.
- Possess a deep understanding of various digital marketing channels.
- Familiarity with tools such as Google Analytics, SimilarWeb, App Annie, , and social listening tools to monitor and analyze marketing performance.
- Draw insights from dashboards and metrics to inform business decisions.
- Translate data findings into strategic recommendations for marketing initiatives.
- Based on insights, implement projects and craft go-to-market strategies in collaboration with global marketing teams, local marketing teams, and data analytics teams.
- Ensure alignment and effective communication among all stakeholders.
- Proactively identify gaps in business metrics and user behavior trends.
- Set up necessary infrastructure to alert business leaders about emerging trends and patterns.
Qualifications:
- Bachelor’s degree in Marketing, Business, Data Science, or a related field;
- Proven experience in a data analysis role, preferably within digital marketing;
- Strong proficiency in SQL and experience with data visualization tools;
- Deep understanding of digital marketing channels and associated analytics tools;
- Excellent communication and collaboration skills to work effectively with cross-functional teams;
- Ability to translate complex data into clear and actionable business insights;
- Proactive and self-motivated with a keen eye for detail.
