Marketing Manager (Mandarin-speaking)
PrestoJob Summary
Flipster is a next-level trading platform connecting investors to exclusive opportunities in the cryptoverse. As a Marketing Manager, you'll craft and execute creative marketing strategies across digital platforms in Traditional and Simplified Chinese. You'll work closely with cross-functional teams to drive brand presence, enhance user engagement, and grow the community of crypto enthusiasts. With 3+ years of experience in marketing, particularly in cryptocurrency or fintech industries, you'll be responsible for content creation, performance optimization, and campaign reporting. Your native Mandarin-speaking skills will help elevate Flipster's brand and foster a thriving community of users. This is an exciting opportunity to take ownership of marketing campaigns and build a lasting impact on the crypto industry. With flexible remote work options, $4,000/year travel stipends, and equity in a fast-growing company, Roboflow is where you will thrive.
Responsibilities
- Content Creation & Storytelling: Craft compelling, audience-focused content that strengthens the Flipster brand and fosters a thriving community of users. Your storytelling will connect with our audience and drive engagement.
- Brand Alignment: Work closely with cross-functional teams to ensure all marketing efforts are in sync with Flipster’s overarching brand strategy, vision, and messaging, ensuring consistency across all touchpoints.
- Performance Optimization: Monitor key performance metrics across social media, email, and brand awareness campaigns. Use data-driven insights to refine strategies, optimize performance, and align efforts with Flipster's growth goals.
- Marketing Events & Community Engagement: Support and help plan both online and offline marketing events designed to engage the community, deepen their connection with Flipster, and enhance brand loyalty.
- Campaign Reporting: Measure and track the effectiveness of all marketing campaigns. Regularly report on results and provide actionable insights for optimizing future efforts.
- Compliance & Risk Management: Ensure all marketing activities comply with relevant laws and regulations to minimize risks and protect Flipster's reputation.
Qualifications
- 3+ years of experience in marketing, with a focus on the cryptocurrency or fintech industries, ideally in the trading space.
- Strong understanding of financial markets, particularly in crypto, with the ability to apply this knowledge to marketing strategies.
- Strong understanding of digital marketing metrics and KPIs, with the ability to analyze data and adjust strategies for optimization.
- Creative thinker with the ability to craft compelling brand stories and develop engaging content that resonates with the target audience.
- Native Mandarin speaker, fluent in English, with the ability to create content in both Traditional and Simplified Chinese. Cantonese language skills (both written and spoken) are a plus.
Hiring process
- CV/Resume submission
- Hiring Manager Coffee Chat
- 1st round interview
- 2nd round interview
