Marketing Manager III
EmbursePosted 4/25/2025
Marketing Manager III
Emburse
Job Location
Job Summary
Emburse is seeking a Marketing Manager III to develop and execute strategic ABM and lifecycle marketing campaigns to drive engagement, retention, conversions, and bookings. The ideal candidate will have 2-5 years of marketing experience in a B2B SaaS environment, with a proven track record in supporting and executing full-funnel and multi-channel marketing campaigns. They should be data-driven, adaptable, and passionate about working with sales and customer success teams to execute cross-functional campaigns. Emburse offers competitive pay, flexible work, and an inclusive, collaborative environment that supports employee success. The company is leading the way in finance technology, serving 12M+ users across 120 countries.
Job Description
Who We Are:
At Emburse, you’ll not just imagine the future – you’ll build it. As a leader in travel and expense solutions, we are creating a future where technology drives business value and inspires extraordinary results.
We are seeking a skilled Marketing Manager to join our dynamic marketing team. In this role, you will be responsible for developing and executing strategic ABM and lifecycle marketing campaigns to drive engagement, retention, conversions, and bookings. We are looking for someone who is as skilled in directing strategy as they are in executing lifecycle marketing (events, webinars, emails, etc.). As Marketing Manager, you will work closely with our Sales and Customer Success teams to better understand the Emburse prospects and customers and tailor our marketing to their needs.
What you will do :
- Develop net new and cross-sell campaign strategies aligned with company revenue goals and customer success objectives.
- Identify target customer segments for cross-sell opportunities based on product usage data, purchase history, and customer lifecycle stage.
- Support our net new and customer ABM strategy, with a specific focus on up-market accounts
- Design and execute event campaigns, including local events, virtual events, roundtables, CABs, and VIP events with the goal of increasing pipeline and bookings
- Design and execute multi-channel campaigns, including email sequences, webinars, and web optimization to promote Emburse
- Oversee content creation and coordinate with creative teams to ensure campaigns are visually and tonally consistent with the brand.
- Set clear campaign goals, KPIs, and benchmarks to measure success across channels (e.g., email, webinars, content marketing).
- Work closely with Product Marketing to understand key product features, customer pain points, and upsell opportunities
- Test and iterate campaigns by segment to optimize message relevance, timing, and channel effectiveness
Education & Experience :
- 2-5 years of Marketing experience
- Marketing Experience: Proven track record in marketing or revenue-focused roles, preferably within a B2B SaaS environment
- Campaign Execution: Strong experience in supporting and executing full-funnel and multi-channel marketing campaigns
- Data-Driven: Proficient in leveraging data to track campaign effectiveness, ROI, and optimize performance
- Continuous Improvement: Mindset geared towards continual improvement and optimization of campaign processes
- Adaptability: Ability to thrive in dynamic environments and resolve ambiguity quickly
- Collaboration: Passion for working with sales and customer teams to execute cross-functional campaigns
- Customer Focus: Strong interest in engaging with and understanding customer needs to tailor campaigns effectively
- Stakeholder Management: Experience working with stakeholders to coordinate campaign efforts
- Impact-Driven: Desire to make a significant impact and drive change through effective campaign execution
- Curiosity: Solutions-oriented mindset driven by curiosity to explore new campaign approaches
- Bachelor’s Degree required: Marketing or Business Degree preferred
Additional Required Skills
- Ability to manage budgets and analyze reporting
- Excellent written and verbal communication, editing and proofreading skills
- Proficiency Google Docs/Microsoft Office Suite (Word, Excel, PowerPoint)
- Organizational and planning skills
- Proficiency in Salesforce
- Experience with Marketo a plus
Why Emburse?
Finance is changing—and at Emburse, we’re leading the way. Our AI-powered solutions help organizations eliminate inefficiencies, gain real-time visibility, and optimize spend—so they can focus on what’s next, not what’s slowing them down.
• A Company with Momentum – We serve 12M+ users across 120 countries, helping businesses modernize
their finance operations.
• A Team That Innovates – Work alongside some of the brightest minds in finance, tech, and AI to solve real-
world challenges.
• A Culture That Empowers – Competitive pay, flexible work, and an inclusive, collaborative environment that
supports your success.
• A Career That Matters – Your work here drives efficiency, innovation, and smarter financial decision-making
for businesses everywhere.
Shape your future & find what’s next at Emburse.
Emburse provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Emburse complies with applicable state and local laws governing nondiscrimination in employment in every location where the company has facilities. This policy applies to all terms and conditions of employment.
