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Paid Media Specialist at Adapt: drive growth for local & global brands through performance & strategic implementation of digital channels.
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Paid Media Specialist
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Job Summary
We're looking for a Paid Media Specialist to join our growing activation team at Adapt. As a Paid Media Specialist, you'll focus on performance and strategic implementation across Search and other digital channels. You'll work with clients to deliver day-to-day Advertising activity, optimize campaigns, and drive success. Our ideal candidate is ambitious, driven, and passionate about all things digital, with basic understanding of Google Ads/SA360/Microsoft Ads/Facebook Ads Manager/LinkedIn Ads. You'll have experience running paid media campaigns, comfortable with numbers and Excel, and excellent communication skills. We offer a flexible remote work structure, training opportunities, and a unique culture that celebrates difference and embraces diversity.
As a trusted global transformation partner, Welocalize accelerates the global business journey by enabling brands and companies to reach, engage, and grow international audiences. Welocalize delivers multilingual content transformation services in translation, localization, and adaptation for over 250 languages with a growing network of over 400,000 in-country linguistic resources. Driving innovation in language services, Welocalize delivers high-quality training data transformation solutions for NLP-enabled machine learning by blending technology and human intelligence to collect, annotate, and evaluate all content types. Our team works across locations in North America, Europe, and Asia serving our global clients in the markets that matter to them. www.welocalize.com
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
About Adapt
Adapt is a digital performance marketing agency. The business is organised as an agile framework and offer our customers a unique combination of strategic global services. With remote first structure, you will join a unique culture which celebrates difference and embraces diversity. You will play a key role in developing strong relationships and shared ethos, whilst at the same time benefit from a wide range of career opportunities, training and flexibility.
Adapt offers the ability to really drive true business change across a range of clients, from local sized clients all the way up to global cross-market. With B2B, e-commerce, and brand-led clients across all verticals Adapt offers dynamic and diverse challenges that foster creativity, innovation, and comprehensive industry knowledge.
Job Description
We're looking for a Paid Media Specialist to join our growing activation team at Adapt. If you’re passionate about driving growth for a portfolio of local and global brands, this is the role for you. This role will focus performance and strategic implementation across Search and other digital channels.
The primary focus of the role is to ensure the delivery of day-to-day Advertising activity, working towards set performance targets and ensuring campaign implementation is in line with agency best practice, driving success for the client.
This role requires performance and optimisation skills, the ability to deliver and add value to clients, as well as a willingness to learn new channels and skills to grow.
Main Duties
- Building campaigns across multiple paid media platforms by working with the wider client teams and Account Manager
- Optimising paid media campaigns toward client goals
- Reporting on campaign results against customer goals on a weekly basis
- Attend appropriate calls/meetings with clients
- Begin to add value to the planning and delivery of paid media work by identifying opportunities for performance improvements
- Carry out accurate implementation work as agreed with mid and senior team members
- Ability to correctly pace and manage budgets for active digital campaigns
- Able to confidently build campaigns across paid media platforms
- Understand standard best practice set up requirements across multiple paid media platforms
- Able to interpret data, comfortable with numbers and Excel
- Bring ideas and knowledge to the agency on how we can grow and improve our offerings and work for clients
- Pass all relevant media certification
Requirements
- Ideally 6 months – 1 year experience running paid media campaigns
- Basic understanding of Google Ads/SA360/Microsoft Ads/Facebook Ads Manager/LinkedIn Ads
- Comfortable with numbers and Excel
- Ambitious, driven, and passionate about all things digital
- Comfortable building relationships with internal and external stakeholders
- Good written and verbal communication internally
- Basic quality assurance of their own work
- Can work logically through a problem specific to their job role
Other Information:
Adapt is an award-winning, fast-paced & collaborative agency, we strive to make this a fantastic place to work for everyone:
Fully hybrid – we have offices across Europe, and our teams can use this space or work remotely
Flexi working – we believe in being flexible so that your work fits around your lifestyle, rather than the other way around
Training – dedicated training time in your diary to ensure you’re continually learning and developing in the areas interesting to you
Working Abroad – work from another country for a few weeks a year, all you need is an internet connection!
Socials – we have legendary Summer & Christmas parties as well as regular social events organized by our wonderful Social Committee
Knowledge Shares – we arrange a weekly slot for the whole agency to come together and learn something new, from external speakers to sharing a new platform feature internally – these are a highlight
Wellness – we know how important mental health is, our Wellness Team do a fantastic job supporting the agency, raising awareness, and running initiatives to help look after our mental health
