Performance Marketing Manager

👋 About Us

At The/Studio, our vision is to empower individuals, regardless of their expertise, to unleash their creativity and bring their unique ideas to life through the production of custom products. We are committed to delivering top-quality customized products that not only exceed expectations but also provide a seamless and awe-inspiring experience via our exceptional team and AI-integrated systems. By shouldering the manufacturing burdens, we liberate our customers to focus on their true passions, driving them towards remarkable success and fulfillment. Together, we turn dreams into tangible realities and shape a world where creativity knows no bounds.

Our headquarters are in Los Angeles, California, but we are a truly global company with team-members across the U.S., Europe, South America, Africa, and Asia/Pacific. We have gone to a fully remote working platform so that we can attract the world’s best talent.

All roles at The/Studio are 100% remote from anywhere in the world, as long as you have all your tools and a fast, stable internet connection!

We know that some applicants will not meet all the requirements, so we encourage you to apply anyway so we can determine if something else might be a good fit!

💻 The Role

The/Studio is seeking a dynamic and data-driven Performance Marketing Manager to join our remote team. In this role, you will leverage your expertise in digital marketing, data analysis, and performance optimization to drive customer acquisition, maximize ROI, and increase overall brand visibility. You’ll be responsible for strategizing, executing, and optimizing paid digital campaigns across various platforms, ensuring that The/Studio continues to grow its customer base and maintain a competitive edge in the market.

You’ll work closely with our marketing, creative, and product teams to ensure that marketing efforts are aligned with our business goals and brand strategy.

Key Responsibilities:

• Digital Campaign Strategy: Develop, execute, and optimize paid digital campaigns across multiple channels, including Google Ads, Facebook/Instagram, LinkedIn, TikTok, and other relevant platforms.
• Performance Tracking & Reporting: Monitor and analyze campaign performance, using analytics tools (e.g., Google Analytics, Facebook Ads Manager, etc.) to track key metrics (CPC, CPA, ROAS, etc.) and optimize for maximum ROI.
• A/B Testing & Optimization: Continuously perform A/B tests on ad creatives, copy, landing pages, and bidding strategies to improve the performance of campaigns.
• Budget Management: Manage paid advertising budgets, ensuring that resources are allocated effectively to meet revenue and growth goals.
• Audience Segmentation & Targeting: Create and test audience segments to ensure campaigns are targeted to the right demographics, geographies, and interests to drive high-quality leads and sales.
• Collaboration: Work closely with the creative team to develop compelling ad creatives and messaging that resonate with target audiences.
• Competitor & Market Analysis: Stay updated on industry trends and monitor competitor activities to inform strategies and ensure campaigns are competitive.
• Cross-functional Collaboration: Partner with the product, sales, and data teams to gather insights and align on objectives and performance goals.
• Reporting & Insights: Regularly communicate campaign results to stakeholders and provide actionable insights that inform future strategies.

Requirements:

• Experience: 4+ years of experience in performance marketing, digital advertising, or related roles. Experience managing paid campaigns across Google Ads, Facebook/Instagram, LinkedIn, TikTok, or other paid media platforms is a must.
• Analytical Skills: Strong data analysis and reporting skills with the ability to derive insights and optimize campaigns. Experience with Google Analytics, Google Tag Manager, and other performance measurement tools is preferred.
• Creative Thinking: Ability to think creatively about campaign strategies, ad creatives, and landing page optimization.
• Results-Oriented: Proven track record of optimizing campaigns to achieve performance goals and deliver a high return on ad spend (ROAS).
• Technical Proficiency: Strong knowledge in ad platforms (Google Ads, Meta Ads, etc.), data tools, and the ability to understand key performance metrics.
• Communication: Excellent communication skills, both written and verbal, with the ability to present data-driven insights and recommendations clearly to stakeholders.
• Self-Starter: Ability to work independently and manage multiple projects simultaneously in a fast-paced, remote work environment.
• Bonus: Experience in eCommerce marketing or B2B performance marketing is a plus. Experience with SEO, email marketing, or affiliate marketing will also be advantageous.

What We Offer:

• Remote Work: Enjoy the flexibility of working remotely from anywhere.
• Career Growth: Join a fast-growing, innovative company with opportunities for professional development and growth.
• Collaborative Culture: Work with a talented and motivated team that values creativity, initiative, and diversity of thought.
• Competitive Compensation: Receive a competitive salary and benefits package.
• Impact: Have a direct impact on the company’s growth and success while working on exciting, industry-leading projects.

💡The/Studio’s Company Values

• Intellectually curious – possesses a natural disposition and comfort to ask questions, challenge the status quo, and a desire to ‘get to the bottom of things’ if they see something not quite right

• Self-motivated with a meaningful reason to deliver excellence

• Good communication skills that enhance collaboration, minimize misunderstandings, and at a frequency that is appropriate for a remote team

• Radical candor – Coachable, accepting of constructive negative feedback and willing to provide constructive negative feedback where applicable

• Operates with a level of urgency – values immediate action where prudent, enables quick decision-making, swift problem-solving, and seizing opportunities in a dynamic business environment

• Natural customer centricity – has an affinity to always start their train of thought or analysis with the customer’s perspective, bias towards talking to the customer to understand them

• Results-driven – focuses on achieving and exceeding measurable objectives

🔎 Our Typical Hiring Process

1. Submit an application. IMPORTANT: Please submit your resume/CV in English

2. Initial Chat with Global Recruiter

3. Hiring Manager Interview

4. Assessment/Case Study – if applicable

5. Final Interview

Note that every role is different, so the process may vary depending on the requirements of the role. Regardless of the result, we always inform candidates via email.

At The/Studio, we know that our Company’s strength lies in the diversity of our team. The/Studio is an Equal Opportunity Employer and we welcome applicants from all backgrounds. Our policy is to provide equal opportunities for all applicants and individuals regardless of protected characteristics. We prioritize and maintain a fair, inclusive and equitable workplace free from discrimination, harassment, and retaliation.