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Performance Marketing Manager - Google Ads and ASA
Binance
Job Location
Job Summary
As a Performance Marketing Manager at Binance, you will lead the management and scale of Google Ads, Apple Search Ads, and OEMs. You will oversee multi-million dollar monthly performance marketing budgets, continuously improve campaigns by testing and iterating on campaign structures and bidding algorithms. The role requires deep technical expertise in these platforms and a comprehensive understanding of the broader digital ecosystem. You will work with cross-functional teams to translate their work into effective keywords and ad copy. With a strong data-driven mindset, you will track performance using tools like Google Analytics and Looker Studio. Binance offers a competitive salary, company benefits, and a work-from-home arrangement. The role is part of the Central Marketing department within the Growth vertical, reporting to the Paid Ads team lead.
Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by over 250 million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.
As a Performance Marketing Manager, you will lead the management and scale of your assigned channels: Google Ads (Search, Youtube and App Install), Apple Search Ads, and OEMs. You will be responsible for the scalability and optimization of your assigned channels, ensuring they meet performance benchmarks while maximizing scale. You will have several teams supporting your operations, including graphic and motion designers, data analysts, adtech engineers, PMMs, legal, localization, and regional marketing and operations teams. This is a global position, which will report to the Paid Ads team lead, under the Growth vertical within the Central Marketing department. Success in this role requires deep technical expertise in these platforms and a comprehensive understanding of the broader digital ecosystem to fully leverage their potential.
Responsibilities:
- Lead, strategize, manage and optimize day-to-day operations for Google Ads, Apple Search Ads, and OEMs;
- Oversee a multi-million dollar monthly performance marketing budget;
- Continuously improve campaigns by testing and iterating on campaign structures, bidding algorithms, and other variables for growth and expansion;
- Oversee the relationship with multiple account representative teams simultaneously;
- Track, report, and analyze campaign data using tools like Google Analytics, Looker Studio, AppsFlyer, and our internal BI;
- Solidify the channel’s reporting and optimization infrastructure by implementing technologies such as Enhanced Conversions, server-to-server tracking, dynamic customer lists, etc;
- Coordinate with regional Marketing Managers and the Director of Performance Marketing for top-performing efforts;
- Serve as the POC for PMMs, working closely with the Product Marketing team to cover all relevant keywords and ad copy;
- Stay updated on industry trends and implement best practices in search engine advertising.
Requirements:
- At least 3 years of experience managing Paid Search campaigns, with a proven track record of meeting or exceeding KPI targets (CPI, CAC, ROAS);
- Solid understanding of adtech processes such as server-to-server integrations and real-time app postbacks;
- Proficiency with the Google product suite, including Google Ads, GA4, Google Tag Manager, and Looker Studio;
- Experience conducting A/B tests across Paid channels;
- Experience collaborating with cross-functional teams and translating their work into effective keywords and ad copy;
- Strong data-driven mindset with the ability to set up dashboards and use analytics tools to track performance.
Preferred qualifications:
- You have managed paid search in-house for a fintech app;
- You have managed campaigns in multiple markets, globally;
- You have worked at a very fast-growing startup;
- You feel comfortable working in a fully remote team environment.
Why Binance
• Shape the future with the world’s leading blockchain ecosystem
• Collaborate with world-class talent in a user-centric global organization with a flat structure
• Tackle unique, fast-paced projects with autonomy in an innovative environment
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)
Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.
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