Performance Marketing Manager - Google Ads and ASA
Binance
- Location
- Croatia
- Posted
Lead Google Ads, Apple Search Ads, and OEMs campaigns for Binance, managing multi-million dollar budgets and optimizing performance with data-driven insights.
Remote Jobs
Senior Integrated Marketing Campaigns Manager
Twilio
- Location
- Canada
- Posted
- Salary Range
- 143k - 179k cad
Senior Integrated Marketing Campaigns Manager, Social Impact at Twilio - drive global campaigns for social impact organizations
VP of Engineering and Product
ScienceLogic
- Location
- United States of America
- Posted
VP Product leader for ScienceLogic SL1 product, guiding strategic direction and delivery for the next decade.
Social & Digital Marketing Manager (South Asia)
Binance
- Location
- Sri Lanka
- Posted
Social Media & Digital Marketing Manager for Binance's South Asia team, developing social media plans, managing platforms, and optimizing content for ASO & SEO.
Customer Advocacy Marketing Manager - Events
Zapier
- Location
- British Virgin Islands
- Posted
- Salary Range
- 128k - 192k USD
Lead customer advocacy efforts by crafting content strategies and sourcing speakers for key events at Zapier, fostering connections and driving engagement within the community.
VP - Data and Analytics
COMPLY
- Location
- United States of America
- Posted
- Salary Range
- 185k - 200k USD
Lead the data engineering teams at COMPLY to build scalable data platforms, drive insights, foster a self-service culture, and leverage AI/ML for innovation. Enjoy comprehensive benefits and remote work flexibility.
Senior Demand Generation Marketing Manager
TeamSnap
- Location
- United States of America
- Posted
Lead demand generation efforts to grow TeamSnap's B2B customer base through strategic digital marketing campaigns, optimizing paid media channels, and collaborating with cross-functional teams to drive pipeline growth.
Finance Manager (Regulatory Reporting, Taxation, and Accounting Policies)
KOHO
- Location
- Canada
- Posted
- Salary Range
- 100k - 120k CAD
Oversee regulatory reporting, taxation, and accounting policies as a Finance Manager. Ensure compliance with laws and regulations while optimizing financial processes. Manage regulatory reports, corporate tax planning, update accounting policies, and oversee equity compensation accounting.
Senior Technical Product Marketing Manager
Sanity
- Location
- Canada
- Posted
- Salary Range
- 40k - 120k USD
Join our team as a problem solver
Senior Data and AI Engineer
Horizons
- Location
- Croatia
- Posted
Data and AI Engineer at Horizons: Design and develop AI solutions, lead integration across organization, and promote technology adoption.
Senior Data and AI Engineer
Horizons
- Location
- China
- Posted
Data and AI Engineer at Horizons: Design and develop AI solutions, lead integration efforts, and promote technology adoption in a corporate setting.
Solution Test and Automation Engineer
RapidAI
- Location
- India
- Posted
Automation Engineer for iOS, Android & web applications with expertise in automation frameworks, testing integration & performance optimization
QC Specialist - Cosmetics and Apparel Packaging
Trafilea
- Location
- China
- Posted
Ensure quality and compliance of Trafilea's apparel and cosmetics packaging by conducting inspections, evaluating designs, collaborating with teams, maintaining records, developing procedures, and training staff. Join our dynamic team in a supportive, remote-friendly work environment.
Ads Quality Rater - Spanish (United States)
Welocalize
- Location
- United States of America
- Posted
Part-time Ads Quality Rater - Spanish - Remote - Flexible scheduling - Competitive pay rate
Customer Marketing Manager (Remote, US)
Grafana Labs
- Location
- United States of America
- Posted
- Salary Range
- 123k - 148k usd
Customer Marketing Manager (AMER) at Grafana Labs: Develop customer advocacy efforts in the Americas region, collaborate with local teams, and create engaging content.
Marketing Specialist
Aleph
- Location
- Brazil
- Posted
- Salary Range
- 75k - 95k USD
Lead digital marketing campaigns, content creation, and demand generation for Aleph's FP&A platform. Collaborate with teams to optimize conversions and nurture leads. Join our fast-growing company and help us redefine financial planning.
Ads Quality Rater - Serbian Cyrillic (Serbia)
Welocalize
- Location
- Serbia
- Posted
Ads Quality Rater - Freelance Remote Work in Serbian Cyrillic
Sr Growth Marketing Manager - Acquisition
Trafilea
- Location
- Argentina
- Posted
Sr Growth Marketing Manager for dynamic tech e-commerce group
Director of Data and AI Partnerships
HackerRank
- Location
- United States of America
- Posted
- Salary Range
- 150k - 200k USD
Lead the monetization of developer skills data at HackerRank by developing go-to-market strategies and building AI partnerships to drive revenue growth.
Senior Engineering Manager - Payer Expansion and Claim Submission
Alma
- Location
- United States of America
- Posted
- Salary Range
- 200k - 230k USD
Senior Engineering Manager at Alma: Lead Payer Expansion & Claim Submission team, grow high-performing engineers, define features & architecture
Performance Marketing Manager - Google Ads and ASA
Binance
Job Location
Job Summary
As a Performance Marketing Manager at Binance, you will lead the management and scale of Google Ads, Apple Search Ads, and OEMs. You will oversee multi-million dollar monthly performance marketing budgets, continuously improve campaigns by testing and iterating on campaign structures and bidding algorithms. The role requires deep technical expertise in these platforms and a comprehensive understanding of the broader digital ecosystem. You will work with cross-functional teams to translate their work into effective keywords and ad copy. With a strong data-driven mindset, you will track performance using tools like Google Analytics and Looker Studio. Binance offers a competitive salary, company benefits, and a work-from-home arrangement. The role is part of the Central Marketing department within the Growth vertical, reporting to the Paid Ads team lead.
Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by over 250 million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.
As a Performance Marketing Manager, you will lead the management and scale of your assigned channels: Google Ads (Search, Youtube and App Install), Apple Search Ads, and OEMs. You will be responsible for the scalability and optimization of your assigned channels, ensuring they meet performance benchmarks while maximizing scale. You will have several teams supporting your operations, including graphic and motion designers, data analysts, adtech engineers, PMMs, legal, localization, and regional marketing and operations teams. This is a global position, which will report to the Paid Ads team lead, under the Growth vertical within the Central Marketing department. Success in this role requires deep technical expertise in these platforms and a comprehensive understanding of the broader digital ecosystem to fully leverage their potential.
Responsibilities:
- Lead, strategize, manage and optimize day-to-day operations for Google Ads, Apple Search Ads, and OEMs;
- Oversee a multi-million dollar monthly performance marketing budget;
- Continuously improve campaigns by testing and iterating on campaign structures, bidding algorithms, and other variables for growth and expansion;
- Oversee the relationship with multiple account representative teams simultaneously;
- Track, report, and analyze campaign data using tools like Google Analytics, Looker Studio, AppsFlyer, and our internal BI;
- Solidify the channel’s reporting and optimization infrastructure by implementing technologies such as Enhanced Conversions, server-to-server tracking, dynamic customer lists, etc;
- Coordinate with regional Marketing Managers and the Director of Performance Marketing for top-performing efforts;
- Serve as the POC for PMMs, working closely with the Product Marketing team to cover all relevant keywords and ad copy;
- Stay updated on industry trends and implement best practices in search engine advertising.
Requirements:
- At least 3 years of experience managing Paid Search campaigns, with a proven track record of meeting or exceeding KPI targets (CPI, CAC, ROAS);
- Solid understanding of adtech processes such as server-to-server integrations and real-time app postbacks;
- Proficiency with the Google product suite, including Google Ads, GA4, Google Tag Manager, and Looker Studio;
- Experience conducting A/B tests across Paid channels;
- Experience collaborating with cross-functional teams and translating their work into effective keywords and ad copy;
- Strong data-driven mindset with the ability to set up dashboards and use analytics tools to track performance.
Preferred qualifications:
- You have managed paid search in-house for a fintech app;
- You have managed campaigns in multiple markets, globally;
- You have worked at a very fast-growing startup;
- You feel comfortable working in a fully remote team environment.
Why Binance
• Shape the future with the world’s leading blockchain ecosystem
• Collaborate with world-class talent in a user-centric global organization with a flat structure
• Tackle unique, fast-paced projects with autonomy in an innovative environment
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)
Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.
By submitting a job application, you confirm that you have read and agree to our Candidate Privacy Notice.
