Principal Product Designer - Ads Platform

This role is completely remote-friendly. If you happen to live close to one of our physical office locations, our doors are open for you to come into the office as often as you'd like. 

Ads power Reddit’s business, and the Ads Design team plays a pivotal role in shaping Reddit’s monetization strategy. As we scale, the Platform team is responsible for building stable, reliable, and robust tools that empower advertisers and account managers to efficiently manage ad campaigns at scale. Our goal is to enable seamless interactions between brands and users while driving value for both parties.

As a Principal Product Designer on the Ads UX team, you will shape the strategic vision and lead the design of innovative, intuitive, and high-performance tools that empower advertisers and account managers to create, optimize, and monitor their ad campaigns across Reddit. Your expertise will directly influence the design direction of Reddit’s Ads Manager and guide efforts toward AI-driven automation to help transform our platform into a more intelligent and efficient advertising ecosystem.

You will take ownership of key design initiatives, influencing business-critical areas that impact the way brands connect with Reddit users. This will require visionary strategic thinking, collaboration with cross-functional teams, and a deep understanding of the broader advertising ecosystem. You will inspire and mentor other designers while pushing the design quality bar across the organization.

Responsibilities:

• Shape the vision: Define the long-term design vision and lead the design strategy of Reddit’s Advertiser Platform, balancing the complexity of advertising needs with simplicity and usability.

• Drive innovation: Stay ahead of the curve by staying informed about the latest ad technologies, design trends and evolving digital ecosystem. Lead efforts to conceptualize non-obvious initiatives to the Ads Platform, pushing the boundaries of user-centric design and exploring opportunities to differentiate Reddit from competitors.

• Design leadership: Translate complex ideas into scalable, intuitive design solutions that elevate the user experience for advertisers and account managers at scale.

• Full lifecycle ownership: Take the lead at every stage of the design lifecycle from ideation to delivery, ensuring high-quality execution that balances innovation with usability.

• User-centric design: Deeply understand the diverse needs of advertisers across market segments and verticals, and translate insights into intuitive, impactful design solutions.

• Influence across teams: Collaborate closely with product managers, engineers, and UX researchers, driving consensus and effectively communicating design ideas to senior leadership and stakeholders.

• Mentorship: Cultivate a culture of learning and growth within the design team, fostering a collaborative and innovative environment while developing the next generation of design talent.

Required Qualifications:

• Experience: 10+ years of UX/UI design experience, with deep expertise in web and enterprise level designs, particularly in complex systems like advertising platforms.

• Industry expertise: Significant experience in ad-tech. Even the most seasoned designers and crossfunctional partners at Reddit should learn things from you.

• Design mastery: A portfolio demonstrating expertise in tackling complex, high-visibility design challenges and an exceptional ability to deliver scalable and impactful solutions.

• Strategic leadership: Visionary thinking capable of driving strategic design decisions, influencing the product direction, and guiding cross-functional teams through ambiguity to deliver clear, valuable outcomes.

• Communication: Exceptional storytelling and persuasion abilities, with a track record of compellingly presenting ideas to leadership and driving buy-in at all levels.

• Mentorship and culture: A demonstrated commitment to mentorship and cultural development, with a history of nurturing talent.

• Proven impact: A track record of industry-leading work and impactful product launches that have shaped product direction at a company-wide level, backed by quantifiable and qualitative evidence of success.

Benefits:

• Comprehensive Healthcare Benefits and Income Replacement Programs

• 401k Match

• Family Planning Support

• Gender-Affirming Care

• Mental Health & Coaching Benefits

• Flexible Vacation & Reddit Global Days off

• Generous paid Parental Leave 

• Paid Volunteer time off

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