Principal Social Media Influencer Manager
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Salary Range
Job Summary
G-P is seeking a Principal Social Media Influencer Manager to develop and execute influencer strategies across their core social media channels. The role involves identifying and building relationships with influencers, managing contracts, and overseeing content collaboration. The ideal candidate has experience in talent management, data analysis, and problem-solving. G-P offers competitive compensation and benefits, as well as a flexible remote work environment.
About Us
Our leading SaaS-based Global Growth Platform™ enables clients to expand into over 180 countries quickly and efficiently, without the complexities of establishing local entities. At G-P, we’re dedicated to breaking down barriers to global business and creating opportunities for everyone, everywhere.
Our diverse, remote-first teams are essential to our success. We empower our Dream Team members with flexibility and resources, fostering an environment where innovation thrives and every contribution is valued and celebrated.
The work you do here will positively impact lives around the world. We stand by our promise: Opportunity Made Possible. In addition to competitive compensation and benefits, we invite you to join us in expanding your skills and helping to reshape the future of work.
At G-P, we assist organizations in building exceptional global teams in days, not months—streamlining the hiring, onboarding, and management process to unlock growth potential for all.
About this Position
G-P is looking for a Principal Social Media Influencer Manager who will be responsible for developing an influencer strategy to support brand awareness and thought leadership across G-P’s core social media channels. We are looking to expand our social authority, and this role will be responsible for strategizing, planning, and executing content that utilizes influencers to support the brand.
This position reports into the Director of Social at G-P., on the Communications and Events team. We are looking for a strategic and creative person to identify, build and manage relationships, and oversee the production process with influencers across various platforms. With a focus on LinkedIn and Meta influencers, particularly in the AI and innovation space, as well as the HR tech industry, this work will include both organic and paid influencer strategy.
What you’ll do:
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Influencer identification and outreach: research and connect with influencers on our core social media channels, particularly LinkedIn and Instagram
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Negotiation and contracts: Manage the budget and contracts for all influencers, including influencer whitelisting
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Relationship management: build, nurture and maintain long-term relationships with influencers
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Content collaboration: Partner with the social team and other stakeholders within Marketing on briefs for influencers. Oversee the production process with the influencers from conception to ready to publish.
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Influencer strategy: Establish strategic campaigns utilizing influencers that includes paid, owned, and earned
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Performance tracking: Maintain and optimize the performance data of influencer work. Analyze performance data and use insights to inform future content optimization
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Lead the development and execution of organic social content and publishing strategy with a channel by channel strategy.
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Trend monitoring: Identify relevant and significant ways for influencers to participate in culture and tech conversations related to G-P. Monitor social media trends, tools, and applications, and incorporate best practices into campaigns
What we’re looking for:
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Experience in talent management
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Experience understanding data and insights to drive learnings
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Experience with HR influencers a plus!
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Aptitude for being flexible and problem-solving on the fly
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You are resourceful, creative, and a self-starter
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You like to think big picture but are also comfortable rolling up your sleeves and executing
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Experience with Emplifi, Canva, Asana, and Airtable a bonus!
We will consider for employment all qualified applicants who meet the inherent requirements for the position. Please note that background checks are required, and this may include criminal record checks.
The annual gross base salary range for this position is $132,800.00 - $166,000.00 plus variable compensation.
We will consider for employment all qualified applicants, including those with arrest records, conviction records, or other criminal histories, in a manner consistent with the requirements of any applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, and the New York City Fair Chance Act.
G-P. Global Made Possible.
G-P is a proud Equal Opportunity Employer, and we are committed to building and maintaining a diverse, equitable and inclusive culture that celebrates authenticity. We prohibit discrimination and harassment against employees or applicants on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth, and pregnancy-related conditions), gender identity or expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, genetic information, or any other legally protected status.
G-P also is committed to providing reasonable accommodations to individuals with disabilities. If you need an accommodation due to a disability during the interview process, please contact us at [email protected].
