About You

At HubSpot, our core value is to Solve for the Customer. The UX team lives this every day as we strive to better understand, serve, and delight our customers. We help more than 200,000 small and medium-sized businesses grow their businesses every day.

We’re looking for a highly motivated and experienced Principal UX researcher with deep expertise in survey science and metrics to join our growing UX Measurement team. The UX Measurement team, composed of UXRs and a product analyst, works at the intersection of product, UX, and data.

In this critical role, you will be responsible for developing, analyzing and reporting on customer sentiment metrics. You will play a key role in shaping our understanding of customer experience and driving data-driven decisions across the organization.

This role reports to the Head of Research and will collaborate closely with various stakeholders, including product managers, designers, data operations teammates, and executive leadership. If you are a passionate advocate for user-centered design with a strong quantitative background, excellent communication skills, and a desire to help businesses grow, we’d love to hear from you!

In this role you’ll get to:

• Define and implement a comprehensive strategy for measuring customer sentiment across product lines and touchpoints.

• Design and conduct quantitative research studies, including surveys, to collect reliable and valid data on customer experience.

• Develop and maintain a robust system for tracking, analyzing, and reporting on key UX metrics.

• Analyze data to identify trends, patterns, and insights related to customer satisfaction and effort.

• Guide and influence stakeholders across the organization by effectively communicating research insights and recommendations through written reports, presentations, and conversations.  

• Collaborate with product teams to translate research insights into actionable improvements to the user experience.

• Contribute to the development and adoption of surveying capabilities and best practices across the company.

• Show up as your authentic self and be based where you can do your best work: at home, in the office, or any mix of both. 

We are looking for:

• Extensive experience: 7+ years of experience in UX research with a strong focus on quantitative methods and survey design.

• Deep methodological expertise: Proven expertise in survey science, questionnaire design, sampling techniques, and statistical analysis.

• Strong analytical skills: Ability to analyze large datasets, identify key insights, and draw meaningful conclusions.

• Excellent communication skills: Ability to communicate complex research findings clearly and concisely to both technical and non-technical audiences, including executive leadership.

• Data storytelling: A skilled storyteller with the ability to translate data into compelling narratives that resonate with cross-functional stakeholders and drive action.

• Data visualization: Experience creating compelling data visualizations to effectively communicate research findings.

• Business acumen: Ability to understand and orient your work to align with and advance company-wide priorities.

• Self-starter: Highly autonomous and proactive, with a strong ability to work independently and manage multiple projects simultaneously.

• Growth mindset: A passion for learning and continuous improvement, with a demonstrated ability to adapt to new challenges and technologies.

• Collaborative spirit: A strong team player with excellent interpersonal and collaboration skills.

• Education: Master's degree or Ph.D. in a relevant field (e.g., Human-Computer Interaction, Psychology, Statistics, Sociology) preferred.

• Someone who is aligned with our HEART values

• Nice to have: Familiarity with qualitative research methods.

About UX at HubSpot

Our UX team is a passionate and diverse group of more than 200 product designers, content designers, researchers, and UX ops folks who build consumer-grade experiences while solving enterprise-level problems. We design and deliver a crafted experience to our customers by setting a high bar on ease of use. We’re investing deeply in building whole and healthy UX teams across all of our disciplines so we can better solve problems for our customers.

We involve our customers in every step of our development process. And we strive to deliver a B2B product that’s just as easy to use as the best B2C products on the market. When our customers grow, we grow, too!