Product marketer – Customer Retention

✨ What does our application process look like? Learn more via this video
✨ Where do we hire from? Find out more about hiring at TestGorilla

Hi,

I’m Lucy, the Content Team Lead at TestGorilla. We’re a fast-growing HR tech company that helps teams make better hiring decisions, faster and bias-free. Every year, over 7 million candidates complete our assessments, helping companies make unbiased, data-driven hiring decisions.

As we scale our efforts in 2024 and beyond, we’re looking for a Product marketer – Customer Retention who’s passionate about high growth and helping people land dream jobs.

Please note that in the assessment you’ll be asked to share a link to a piece of customer marketing collateral you have worked on in previous roles or describe a recent customer marketing asset you created.

➡️ 🎥 Watch the below video to find out a little more about the role!

What’s in it for you?

• Helping shape a SaaS HR Tech startup in all things hiring and talent acquisition
• You get to contribute to our hiring philosophy
• Fully remote position with highly motivated, and mission-driven colleagues from around the world
• Compensation range between €32,000-€40,000 per annum + Share Appreciation Rights
• Flexible hours and asynchronous environment
• Paid parental leave
• Remote working budget: €1,000 per year (pro-rata based on your start date)
• Learning & development budget: 3.5% of base compensation

The job in a nutshell

As our Product marketer – Customer Retention, you’ll play a key role in serving the 10,000+ companies that trust TestGorilla to transform their hiring. Every year, our customers use TestGorilla to help evaluate over 7 million candidates, and your mission will be to create initiatives that deepen engagement, boost product adoption, and inspire advocacy among our customers. Collaborating with teams across Sales, Customer Success, Product Marketing, and Sales Enablement, you’ll ensure our customers’ needs are met while driving business growth.

You’ll spend time on the following

Customer advocacy & storytelling:

• Build and manage case studies, testimonials, and user stories. Drive reviews and manage relationships on platforms like G2 and Capterra.
• Implement programs that highlight customer success, such as newsletters, events, and webinars.

Campaigns & retention:

• Lead the development and execution of multi-channel marketing campaigns to increase retention, and drive product adoption.

Content creation & insights:

• Own the creation of resources such as how-to guides, training materials, and customer-centric marketing assets tailored to the customer journey, and enable the Customer Success and Account Management team
• Gather and analyze customer feedback to inform future campaigns, product updates, and positioning.
• Build and share performance reports that demonstrate the impact of customer marketing efforts on key metrics.

Customer experience optimization:

• Partner with Product, Product Marketing, Customer Success, Account Management, and Sales Enablement teams to plan and communicate feature launches, provide materials that equip Sales to effectively communicate value during expansion and upsell conversations, and ensure customers maximize the platform’s value to drive loyalty.

Here’s what we’re looking for

• You are inspired by our mission to put one billion people in dream jobs
• You are fully aligned with our behaviors
• You have B2B customer marketing or product marketing experience, with a focus on driving advocacy, loyalty, engagement, retention, and revenue growth.
• You build and maintain relationships easily across diverse sets of people and groups such as marketing, product, sales and customer success
• You are self-motivated and results-driven, with a genuine passion and enthusiasm for product marketing
• You have a proven track record of leading customer marketing programs that deliver measurable results.
• You are curious about every step of a user journey
• You have the ability to translate technical information into understandable language, and you write copy that delights, surprises and informs our customers about new product features and launches
• You can handle multiple projects at the same time and are able to adjust priorities as our business needs change
• You are a great problem solver, with a flexible, can-do attitude, happy to put your hand to anything
• You have good time management skills, including prioritizing and scheduling
• You have outstanding interpersonal and communication skills
• You are comfortable working in a fully-remote environment

Bonus points if …

• You have experience working in a SaaS company or fast-growing startup.
• You have expertise in HR tech or workforce management.
• You have experience using HubSpot to create and manage targeted campaigns, segment customers, automate workflows, and analyze engagement data

 

About TestGorilla

At TestGorilla, we envision a world where everyone has their dream job. To achieve that, employers and employees need to have the right information about each other.

We started in 2020 by building a screening platform that enables employers to evaluate candidates in the skills that matter most for success in a role. Our product replaces subjective, incomplete, and often inflated CVs with objective, reliable, and fair test results measuring aptitude, practical job skills, culture add, and motivation.

Improving and expanding this platform is our core focus at the moment, but it’s only the beginning of our journey to get everyone their dream job. Over time, we will launch more products that support this mission.

In 2022, we secured $70m in Series A funding, co-led by the venture capital firms Atomico and Balderton Capital. The funding brings the company’s total investment to $80m following previous investments from Notion, Partech, and CapitalT. Chances are you’re familiar with some of our biggest customers, like the UK’s National Health Service, 3M, Sony, Oracle, PepsiCo, Bain & Company, and Deloitte.

We work remotely, spread across the Americas, Europe, Asia, and Africa.

Interested?

Here at TestGorilla, we do as we say. We use our assessment platform to make sure we make the best hiring decisions faster and bias-free. I took one too and I enjoyed it!So if this role sounds like a good fit for you, I’d like you to take an assessment so we can get a better idea about whether you would fit the role. It’s also a great opportunity for you to get to know our product!If you’re hired, I’ll do everything I can to help you succeed at TestGorilla and throughout the rest of your career.