SFOX
Product Marketing Director for sFOX services in B2B fintech or crypto, driving acquisition, engagement & retention with go-to-market strategy, affiliate marketing & content creation.
Didomi
Marketing Director for B2B SaaS scale-up with flexible remote work options and equity
hims & hers
Lead marketing analytics team, drive insights and budget recommendations, and implement frameworks in a dynamic media landscape.
Canonical
Partner Marketing Director at Canonical: drive pipeline growth & revenue outcomes through key partners
Coursera
Execute marketing strategies for Coursera's India Degrees, optimize consumer journeys, develop content, collaborate across teams, monitor campaign performance, and conduct market research to enhance engagement and conversions.
Broadvoice
Join Broadvoice as Product Marketing Associate, supporting product marketing efforts with market research, sales tools management, and performance dashboards. Collaborate with cross-functional teams for impactful results.
G-P
Lead Product-Led Growth strategies at G-P by developing digital marketing plans, optimizing customer journeys, and driving revenue growth through data-driven approaches. Collaborate with product teams to enhance self-serve SaaS offerings.
G-P
Director of Product-Led Growth Marketing at G-P: drive customer acquisition & revenue growth through data-driven marketing strategies
Metalab
Design Director at Metalab: Lead high-impact design solutions, foster a collaborative team environment, and drive business value with a passion for inclusive design practices.
Axios
Marketing Director at Axios Events drives attendance and brand awareness through data-driven campaigns
ClassDojo
Join ClassDojo as a seasoned product marketer and drive growth through engaging go-to-market campaigns, influencing product roadmaps, and collaborating with cross-functional teams.
KOHO
Senior Director of Brand at KOHO: shape & amplify brand identity, drive growth through consumer-centric strategies
Didomi
Product Marketer at Didomi: Develop compelling messaging, define go-to-market strategies, and create content that highlights the value of their platform.
MyFitnessPal
Drive MyFitnessPal's product strategy by developing go-to-market plans, conducting market research, and collaborating with cross-functional teams to enhance brand presence and user engagement.
Swapcard
Product Marketing Manager at Swapcard: lead product marketing & sales enablement, develop GTM strategy, create compelling narratives & assets
Athennian
Lead product marketing at Athennian by developing go-to-market strategies, shaping messaging, conducting market research, enabling cross-functional teams, creating content, and measuring performance to drive product adoption and awareness in the legal, tax, finance, and compliance sectors.
Rocket Money
Enhance the Rocket Visa Signature® Card experience through strategic product marketing, cross-functional collaboration, and data-driven campaigns at Rocket Money.
Myriad360
Marketing Communications Director job description: Develop marketing strategies, create engaging content, and drive brand awareness
Teikametrics
Director of Marketing at Teikametrics: drive revenue growth through marketing strategy, demand generation, content marketing, and customer marketing efforts in a remote-first culture.
Smartcar
Director of Marketing for enterprise B2B revenue marketing at Smartcar, with expertise in inbound and outbound marketing strategies and team management.
SFOX
We are seeking a Product Marketing Director to drive client acquisition, engagement, and retention for sFOX services in B2B fintech or crypto. The role entails executing a go-to-market strategy, affiliate marketing, content marketing, and performance tracking. With 3-10 years of experience in product marketing, growth marketing, or related roles, the ideal candidate will have strong analytical skills, excellent writing and communication skills, and experience with GTM strategies and campaign execution. This is an initially part-time role (20 - 30 hours per week) with opportunities for growth and impact in B2B crypto and fintech marketing. The role reports to the SVP of Product Marketing and will manage a small team. We offer flexible remote work options, $4,000/year travel stipends, and equity in a fast-growing company.
Role
We are seeking a Product Marketing Director with experience in B2B fintech, finance, or crypto to drive client acquisition, engagement, and retention for sFOX services. The focus is to drive revenue by supporting direct, organic sales and sales teams. This role entails hands-on execution of a go-to-market (GTM) strategy, affiliate marketing, campaign execution, content marketing, and performance tracking. The ideal candidate has some industry experience and contacts within fintech or crypto or is willing to develop such contacts, a strong analytical mindset, and the ability to develop and execute high-impact marketing initiatives.
This is initially a part-time role (20 - 30 hours per week) with an opportunity to make a meaningful impact in B2B crypto and fintech marketing. The role will report to the SVP of Product Marketing and will help to manage a small team that includes part time employees and interns, with possible additional hires and responsibilities.
Responsibilities
Define and execute product marketing initiatives with a focus on driving acquisition, engagement, and retention of institutional and professional clients.
Develop and execute GTM tests to evaluate new product and marketing strategies, helping refine messaging and positioning.
Assist in the formal launch of GTM programs, iterating on strategies that demonstrate strong performance in testing.
Create compelling content, marketing campaigns, and thought leadership pieces tailored to the crypto and fintech audience.
Design and execute outreach campaigns targeting key partners to drive direct revenue generation and business growth.
Manage referral and affiliate marketing programs, optimizing partnerships and performance to maximize ROI.
Track performance metrics and contribute to marketing reporting frameworks to enhance decision-making across teams.
Manage conference spend and revenue targets, spend, brand presence at key events and relationships with key event organizers as well as our PR firm.
Develop quarterly and annual summaries of marketing projects, KPIs, and business objectives.
Collaborate with product, sales, and growth teams to align marketing efforts with business goals.
Identify and explore strategic partnerships and industry collaborations that drive brand awareness and client acquisition.
Stay updated on industry trends, competitor activity, and emerging opportunities in crypto and fintech to inform marketing strategy.
Gain proficiency in marketing automation, data analytics, and reporting tools to measure and optimize campaign performance.
Requirements
3-10 years of experience in product marketing, growth marketing, or related roles in a B2B fintech, finance, or crypto company.
Industry experience and contacts within fintech or crypto are highly desirable.
Strong analytical skills with the ability to track, measure, and optimize marketing performance.
Excellent writing and communication skills for content creation, positioning, and campaign messaging.
Experience with GTM strategies, campaign execution, and performance analysis.
Familiarity with marketing automation tools (HubSpot, Marketo, or similar) and data analytics platforms (Google Analytics, Looker, or similar). Experience with migration onto these platforms is a plus.
Ability to work independently and manage multiple projects simultaneously.
(Preferred, but required) Knowledge of crypto trading, custody, staking, and/or blockchain infrastructure.
sFox is a Remote first company. The expected compensation range for this role is $75.00 - $100.00 per hour and will commensurate with experience, qualifications and location.
