SFOX
Product Marketing Director for sFOX services in B2B fintech or crypto, driving acquisition, engagement & retention with go-to-market strategy, affiliate marketing & content creation.
Dropbox
Senior Manager of Pricing & Packaging role driving growth across multi-product portfolio with a focus on pricing strategy, customer research, and data analysis.
Kraken
Senior Product Marketing Manager for Kraken's Consumer app (Trade), driving awareness, acquisition & retention with crypto expertise
Axios
Grow audience engagement through data-driven marketing strategies at Axios, a modern media organization dedicated to making audiences smarter, faster on the topics that matter.
StackAdapt
Lead field marketing and ABM efforts at StackAdapt to drive revenue growth. Collaborate with cross-functional teams to execute strategies that align with company goals.
Monarch Money
Director of Product - Aggregation at Monarch: lead financial data integration, manage partnerships, drive product strategy & optimize performance.
Apollo.io
Shape Apollo's platform narrative by conducting competitive analysis, gathering customer insights, and launching new AI-driven products to stay ahead in the market. Collaborate across teams to ensure successful product launches and growth.
Rain
Channel Marketing Manager at Rain: Drive revenue growth through strategic partnerships, craft compelling narratives, and build strong brand presence.
Apollo.io
Lead Apollo.io's Product & Privacy initiatives, manage legal processes, ensure compliance with privacy laws, and collaborate across teams to build scalable solutions for legal and privacy challenges.
Dropbox
Lead Dropbox product strategy, drive monetization growth, and deliver high-quality customer experiences.
Maisa
Product marketer for Agentic AI and Digital Worker platform with 5+ years of B2B software experience
Nutrafol
Lead Nutrafol's digital strategy and product roadmap, ensuring seamless customer experiences across eCommerce platforms and mobile apps while driving brand equity and business growth.
Dropbox
Lead the operational success of product launches by coordinating cross-functional teams, developing scalable processes, and ensuring alignment across Product Marketing, Sales, and Customer Success.
Dropbox
Lead go-to-market operations for product launches, collaborate with cross-functional teams, develop operational frameworks, and ensure seamless execution of strategies that drive business success.
Axios
Lead data initiatives at Axios, driving impactful insights and strategies that enhance customer understanding and business growth. Collaborate across teams to leverage data effectively and develop innovative solutions.
Aleph
Lead digital marketing campaigns, content creation, and demand generation for Aleph's FP&A platform. Collaborate with teams to optimize conversions and nurture leads. Join our fast-growing company and help us redefine financial planning.
Lime
Senior Engineering Director at Lime: lead multiple teams, define technical roadmap, and drive innovation in consumer-facing mobile applications and machine learning systems.
Canonical
Lead global marketing strategies for Canonical's private cloud portfolio. Collaborate with cross-functional teams to drive growth through effective campaigns, content creation, and competitive positioning. Utilize data-driven insights to optimize marketing funnels and deliver impactful results.
Trafilea
Director of Product Development at Trafilea: lead product development teams, drive innovation & collaboration with cross-functional teams.
The Athletic Media Company
Lead product strategy and execution to drive subscription growth and enhance user experience at The Athletic, a leading digital sports media platform.
SFOX
We are seeking a Product Marketing Director to drive client acquisition, engagement, and retention for sFOX services in B2B fintech or crypto. The role entails executing a go-to-market strategy, affiliate marketing, content marketing, and performance tracking. With 3-10 years of experience in product marketing, growth marketing, or related roles, the ideal candidate will have strong analytical skills, excellent writing and communication skills, and experience with GTM strategies and campaign execution. This is an initially part-time role (20 - 30 hours per week) with opportunities for growth and impact in B2B crypto and fintech marketing. The role reports to the SVP of Product Marketing and will manage a small team. We offer flexible remote work options, $4,000/year travel stipends, and equity in a fast-growing company.
Role
We are seeking a Product Marketing Director with experience in B2B fintech, finance, or crypto to drive client acquisition, engagement, and retention for sFOX services. The focus is to drive revenue by supporting direct, organic sales and sales teams. This role entails hands-on execution of a go-to-market (GTM) strategy, affiliate marketing, campaign execution, content marketing, and performance tracking. The ideal candidate has some industry experience and contacts within fintech or crypto or is willing to develop such contacts, a strong analytical mindset, and the ability to develop and execute high-impact marketing initiatives.
This is initially a part-time role (20 - 30 hours per week) with an opportunity to make a meaningful impact in B2B crypto and fintech marketing. The role will report to the SVP of Product Marketing and will help to manage a small team that includes part time employees and interns, with possible additional hires and responsibilities.
Responsibilities
Define and execute product marketing initiatives with a focus on driving acquisition, engagement, and retention of institutional and professional clients.
Develop and execute GTM tests to evaluate new product and marketing strategies, helping refine messaging and positioning.
Assist in the formal launch of GTM programs, iterating on strategies that demonstrate strong performance in testing.
Create compelling content, marketing campaigns, and thought leadership pieces tailored to the crypto and fintech audience.
Design and execute outreach campaigns targeting key partners to drive direct revenue generation and business growth.
Manage referral and affiliate marketing programs, optimizing partnerships and performance to maximize ROI.
Track performance metrics and contribute to marketing reporting frameworks to enhance decision-making across teams.
Manage conference spend and revenue targets, spend, brand presence at key events and relationships with key event organizers as well as our PR firm.
Develop quarterly and annual summaries of marketing projects, KPIs, and business objectives.
Collaborate with product, sales, and growth teams to align marketing efforts with business goals.
Identify and explore strategic partnerships and industry collaborations that drive brand awareness and client acquisition.
Stay updated on industry trends, competitor activity, and emerging opportunities in crypto and fintech to inform marketing strategy.
Gain proficiency in marketing automation, data analytics, and reporting tools to measure and optimize campaign performance.
Requirements
3-10 years of experience in product marketing, growth marketing, or related roles in a B2B fintech, finance, or crypto company.
Industry experience and contacts within fintech or crypto are highly desirable.
Strong analytical skills with the ability to track, measure, and optimize marketing performance.
Excellent writing and communication skills for content creation, positioning, and campaign messaging.
Experience with GTM strategies, campaign execution, and performance analysis.
Familiarity with marketing automation tools (HubSpot, Marketo, or similar) and data analytics platforms (Google Analytics, Looker, or similar). Experience with migration onto these platforms is a plus.
Ability to work independently and manage multiple projects simultaneously.
(Preferred, but required) Knowledge of crypto trading, custody, staking, and/or blockchain infrastructure.
sFox is a Remote first company. The expected compensation range for this role is $75.00 - $100.00 per hour and will commensurate with experience, qualifications and location.
