SFOX
Product Marketing Director for sFOX services in B2B fintech or crypto, driving acquisition, engagement & retention with go-to-market strategy, affiliate marketing & content creation.
Appen
Lead LLM projects at Appen, overseeing delivery, team management, and quality assurance. Utilize your experience in NLP, machine learning, and data annotation to drive successful AI solutions for global clients.
Kraken
Lead OTC Options desk, develop strategies, manage risk, and drive business growth for Kraken
ClassDojo
Marketing Manager at ClassDojo: Lead growth campaigns for Dojo Tutor, leverage teacher network, conduct research, and refine strategies to expand reach beyond email. Join us in revolutionizing education!
Vonage
Alliance Marketing Manager at Vonage: Develop and execute marketing strategies for Alliances, ISVs, and SIs, creating value propositions and messaging, and driving business growth through events and campaigns.
Testlio
Join Testlio as Director of Talent Acquisition and drive all aspects of talent acquisition strategy in a fast-paced, global environment.
Wealthsimple
Lead Wealthsimple’s Talent Acquisition efforts as Director of Talent Acquisition. Oversee recruitment processes, innovate tools, support executive hires, align with business goals, and build a high-performing team in a fast-growing fintech company.
Coursera
Lead FP&A initiatives, drive strategic decision-making through comprehensive analysis, optimize resource allocation across departments, and support corporate finance functions including reporting and forecasting.
Tempus
Medical Director for Tempus Studies overseeing high-priority observational & interventional studies with expertise in Oncology
Ro
Associate Manager Offline Marketing at Ro: drive new patient growth from offline channels using data-driven decision making.
Emburse
Customer Marketing Manager job: Develop digital marketing campaigns for Emburse customers, drive engagement & conversions, and collaborate with sales & customer success teams.
Superside
Marketing Strategist for B2B SaaS brands, developing full-funnel strategies with audience research, channel planning, and data analysis.
TTEC Digital
Marketing Communications Specialist for TTEC Digital in Brussels, coordinating omnichannel campaigns and ensuring customer journeys.
Upwork
Senior Director of Product for Payments at Upwork, leading global product strategies that drive innovation and growth.
Creatio
Join Creatio as Product Owner & drive innovation in their Sales platform with AI capabilities
Creatio
Join Creatio as a Product Owner and drive innovation in AI-powered sales solutions.
Creatio
Join Creatio as a Product Owner and drive the evolution of their platform with innovative features and AI capabilities.
Vonage
Senior Director of Risk/Fraud for UCaaS/CPaaS platforms, developing fraud mitigation strategies and leading teams to safeguard systems and protect customers.
DuckDuckGo
Director, Brand Design at DuckDuckGo: lead brand differentiation across product & marketing, translate goals into design solutions, generate creative ideas, and drive impact.
WorkOS
Join WorkOS's AuthKit team as a Senior Software Engineer to build identity and authentication solutions for developers. Design and engineer developer experiences, collaborate with teams, gather customer feedback, and contribute to innovative projects in a fast-paced environment.
SFOX
We are seeking a Product Marketing Director to drive client acquisition, engagement, and retention for sFOX services in B2B fintech or crypto. The role entails executing a go-to-market strategy, affiliate marketing, content marketing, and performance tracking. With 3-10 years of experience in product marketing, growth marketing, or related roles, the ideal candidate will have strong analytical skills, excellent writing and communication skills, and experience with GTM strategies and campaign execution. This is an initially part-time role (20 - 30 hours per week) with opportunities for growth and impact in B2B crypto and fintech marketing. The role reports to the SVP of Product Marketing and will manage a small team. We offer flexible remote work options, $4,000/year travel stipends, and equity in a fast-growing company.
Role
We are seeking a Product Marketing Director with experience in B2B fintech, finance, or crypto to drive client acquisition, engagement, and retention for sFOX services. The focus is to drive revenue by supporting direct, organic sales and sales teams. This role entails hands-on execution of a go-to-market (GTM) strategy, affiliate marketing, campaign execution, content marketing, and performance tracking. The ideal candidate has some industry experience and contacts within fintech or crypto or is willing to develop such contacts, a strong analytical mindset, and the ability to develop and execute high-impact marketing initiatives.
This is initially a part-time role (20 - 30 hours per week) with an opportunity to make a meaningful impact in B2B crypto and fintech marketing. The role will report to the SVP of Product Marketing and will help to manage a small team that includes part time employees and interns, with possible additional hires and responsibilities.
Responsibilities
Define and execute product marketing initiatives with a focus on driving acquisition, engagement, and retention of institutional and professional clients.
Develop and execute GTM tests to evaluate new product and marketing strategies, helping refine messaging and positioning.
Assist in the formal launch of GTM programs, iterating on strategies that demonstrate strong performance in testing.
Create compelling content, marketing campaigns, and thought leadership pieces tailored to the crypto and fintech audience.
Design and execute outreach campaigns targeting key partners to drive direct revenue generation and business growth.
Manage referral and affiliate marketing programs, optimizing partnerships and performance to maximize ROI.
Track performance metrics and contribute to marketing reporting frameworks to enhance decision-making across teams.
Manage conference spend and revenue targets, spend, brand presence at key events and relationships with key event organizers as well as our PR firm.
Develop quarterly and annual summaries of marketing projects, KPIs, and business objectives.
Collaborate with product, sales, and growth teams to align marketing efforts with business goals.
Identify and explore strategic partnerships and industry collaborations that drive brand awareness and client acquisition.
Stay updated on industry trends, competitor activity, and emerging opportunities in crypto and fintech to inform marketing strategy.
Gain proficiency in marketing automation, data analytics, and reporting tools to measure and optimize campaign performance.
Requirements
3-10 years of experience in product marketing, growth marketing, or related roles in a B2B fintech, finance, or crypto company.
Industry experience and contacts within fintech or crypto are highly desirable.
Strong analytical skills with the ability to track, measure, and optimize marketing performance.
Excellent writing and communication skills for content creation, positioning, and campaign messaging.
Experience with GTM strategies, campaign execution, and performance analysis.
Familiarity with marketing automation tools (HubSpot, Marketo, or similar) and data analytics platforms (Google Analytics, Looker, or similar). Experience with migration onto these platforms is a plus.
Ability to work independently and manage multiple projects simultaneously.
(Preferred, but required) Knowledge of crypto trading, custody, staking, and/or blockchain infrastructure.
sFox is a Remote first company. The expected compensation range for this role is $75.00 - $100.00 per hour and will commensurate with experience, qualifications and location.
